The Marque The Marque

Petter Neby

Founder & Chief Executive Officer / Chairman

Punkt. • Apostrophy • Komma

Lugano, CH


Petter Neby
Abdoulaye Ndiaye
Grizzly Mining Limited
Alex Nekrassov
Almos International

Petter Neby’s Biography

Petter Neby is a Norwegian technology entrepreneur and the Founder and Chief Executive Officer of Punkt., a Swiss consumer electronics company. Punkt. develops minimalist mobile phones and other technology products designed to reduce the distractions associated with modern technology. He is also the Founder and Chairman of Apostrophy, creator of the data-sovereign AphyOS mobile operating system.

Petter has established several businesses in telecommunications, enterprise software and web technologies, gaining experience in product development, international operations and commercial strategy.

He established Punkt. in Lugano, Switzerland, with British industrial designer Jasper Morrison serving as design director. The company's products have been recognised by leading museums, with the MP01 entering the permanent collection of The Museum of Modern Art (MoMA) in New York and London’s V&A Museum acquiring the device for its Design, Architecture and Digital collection.

As Founder and CEO of Punkt., Petter has overseen the company's expansion from minimalist mobile devices into secure...
Petter Neby is a Norwegian technology entrepreneur and the Founder and Chief Executive Officer of Punkt., a Swiss consumer electronics company. Punkt. develops minimalist mobile phones and other technology products designed to reduce the distractions associated with modern technology. He is also the Founder and Chairman of Apostrophy, creator of the data-sovereign AphyOS mobile operating system.

Petter has established several businesses in telecommunications, enterprise software and web technologies, gaining experience in product development, international operations and commercial strategy.

He established Punkt. in Lugano, Switzerland, with British industrial designer Jasper Morrison serving as design director. The company's products have been recognised by leading museums, with the MP01 entering the permanent collection of The Museum of Modern Art (MoMA) in New York and London’s V&A Museum acquiring the device for its Design, Architecture and Digital collection.

As Founder and CEO of Punkt., Petter has overseen the company's expansion from minimalist mobile devices into secure mobile technology. This has included the introduction of secure smartphones and the launch of Apostrophy, whose AphyOS mobile operating system and digital services platform leads the market in a world that is increasingly moving towards prioritising digital sovereignty.

Petter also co-founded, and is Chairman of, Komma, a Swiss new generation automotive company focused on rethinking urban transport through sustainable, human-centred vehicle design. Combining Petter’s experience in consumer technology with the automotive design expertise of business partner Lowie Vermeersch, Komma aims to develop a new generation of urban mobility solutions.

Petter believes that technology should support people’s lives rather than compete for their attention, a philosophy that informs his focus on digital wellbeing, privacy and giving users greater control over their technology.
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Petter Neby’s Background

Punkt.
Founder & Chief Executive Officer
2008 - Present
Lugano, CH
Punkt. develops mobile phones and other consumer technology designed to encourage more intentional use of digital devices. Its name, derived from the Germanic word for "point" or "full stop", reflects the company's philosophy of clarity and focus, expressed through contemporary industrial design and an emphasis on privacy, security and usability.
 
Apostrophy
Founder & Chairman
2022 - Present
Lugano, CH
Founded by Petter Neby, Apostrophy develops secure mobile software and cloud services for privacy-conscious users. The Swiss company created the AphyOS operating system, which powers Punkt.'s latest smartphones and provides an integrated software platform built around privacy and security.
 
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Petter Neby’s Gallery

Media

Dezeen | "Making cars electric is not enough" says Lowie Vermeersch
Article
Jan 2024
Dezeen interviews former Ferrari designer Lowie Vermeersch about Komma, the mobility start-up he co-founded with Petter Neby. Vermeersch explains why electrifying conventional cars is not enough and discusses Komma’s compact two-seat electric vehicle, designed to use fewer materials, consume less energy and reduce congestion in urban areas.
 
Bloomberg UK | Swiss Startup Takes On Apple and Google with Privacy-First OS
Article
Jan 2023
Bloomberg profiles Apostrophy, the Swiss software company founded by Petter Neby, as it prepares to launch AphyOS, a privacy-focused smartphone operating system. The article explains how Apostrophy aims to offer an alternative to Apple and Google by giving users greater control over their data, while still supporting Android apps.
 
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Interviews

Your Partner in Success Radio | The Future of Focused Technology
Interviewee
Jul 2024
Petter Neby joins host Denise Griffitts to discuss the thinking behind Punkt. and the concept of focused technology. Reflecting on his entrepreneurial career in telecommunications and software, he explains why he founded the company and how its products are designed to encourage more intentional use of technology.
 
Hub Culture Davos 2022 | Tackling Our Smartphone Addiction | Petter Neby, Founder & CEO of Punkt.
Interviewee
May 2022
Davos, CH
In this 2022 Hub Culture interview at Davos, Petter discusses the growing problem of smartphone dependency and the impact of constant digital connectivity. He explains Punkt’s approach to creating simpler mobile devices designed to reduce distraction while maintaining essential functionality and security.