Gymshark's chief brand officer, Noel Mack, is featured in this Forbes article previewing the opening of Gymsharks's flagship store in London's West End. 

Gymshark’s Chief Brand Officer, Noel Mack, admitted that Gymshark had been guilty of using ‘preened models’ in previous ad campaigns.

Noel Mack, Gymshark’s Chief Brand Officer, says that it’s possible to do good, and build a brand at the same time.

Chief brand officer at Gymshark, Noel Mack, explained that the brand wanted to meet the Gymshark community in a very different way to the flagship store in London, which opens later this year.