Gymshark's Chief Brand Officer, Noel Mack, has said that the firm's new platform 'We Do Gym' simply conveys what the brand stands for in a few words.
Noel Mack, Gymshark chief brand officer, said: “When we were in the early stages of planning what will be one of our most exciting launches ever – everywear – we realised we had to launch it somewhere equally exciting."