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Noel Mack

Chief Brand Officer

Gymshark

Birmingham, UK

Noel Mack

Duncan MacInnes

Simon Mackenzie-Smith

Bank of America Merrill Lynch

Noel’s Biography

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Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.

Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients, including Ministry of Sound, Gymshark and ROCNation. He spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director... Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.

Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients, including Ministry of Sound, Gymshark and ROCNation. He spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director of R3Brand’s in-house client, Gymshark.

With his wealth of experience, Noel was quickly promoted to become Chief Brand Officer at Gymshark, where his responsibilities include building and maintaining the company’s reputation globally and marketing through social media, PR and influencer marketing.

Noel graduated from the University of Surrey with a Bachelor of Arts, Honours (BA, Hons). moreless

Noel’s Newsfeed

City AM

Discounted sportswear flies off market stall in Gymshark pop up stunt

Chief brand officer at Gymshark, Noel Mack, explained that the brand wanted to meet the Gymshark community in a very different way to the flagship store in London, which opens later this year.

Adweek

18 Marketing Chiefs Who Have Persevered—and Prospered—Through Unprecedented Upheaval

Noel Mack, Chief Brand Officer at Gymshark, is one of Adweek's 2022 CMO Awards honorees.

View News Archive

Noel’s Background

Gymshark

Chief Brand Officer

Jul 2018 - Present

Birmingham, UK

Gymshark is a fitness apparel and accessories company established by Ben Francis in 2012. Since then it has grown into a world-leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.

Gymshark

Brand Director

May 2017 - Jul 2018

Birmingham, UK

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Noel’s Gallery

Media

The Crowd Podcast | Noel Mack

Podcast

Jan 2022

Solihull, UK

Noel Mack speaks to Adam Hosker, host of The Crowd podcast, about building a brand.

Jimmy's Jobs of the Future

Podcast

Aug 2021

Noel Mack and Ben Francis talk to former Downing Street adviser, Jimmy McLoughlin.

Interviews

Noel Mack explains why devolving control of a brand to customers will reap rewards

Sep 2021

This Experience - Noel Mack, Gymshark.

Mar 2021

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Awards & Endorsements

Adweek's CMO Awards

Honoree

May 2022

Noel Mack was recognised by Adweek as a leader who has successfully steered Gymshark through the last turbulent three years.

Marketing Week CX50

Member: UK's Top 50 Customer Experience Professionals

Jun 2021

Noel Mack was named one of the UK's Top 50 customer experience professionals for his role as Chief Brand Officer at Gymshark. The CX50 members are an example to fellow professionals, and an inspiration for serving customers better.

Digital Masters Awards 2021

Nominee

Oct 2021

Noel Mack has been shortlisted for a Digital Masters Award for Excellence in Marketing.

LinkedIn Top Voices 2020: Marketing & Advertising

Nov 2020

Noel was included in LinkedIn’s Top Voices in Marketing & Advertising 2020, a list of 10 leaders starting meaningful conversations and building communities in the industry.

The Sunday Times Profit Track 100

Winner 2020

London, UK

Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits.

The Sunday Times International Track 200 Awards

Winner 2019

London, UK

Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales.

The Sunday Times Profit Track 100

Awardee 2019

London, UK

Gymshark was ranked 2nd in the Profit Track 100 Awards 2019.

The Sunday Times Fast Track 100

Awardee 2019

London, UK

Gymshark was ranked 10th in the Fast Track 100 Awards 2019. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Awardee 2018

London, UK

Gymshark was ranked 12th in the Fast Track 100 Awards 2018.

The Sunday Times Fast Track 100

Awardee 2017

London, UK

Gymshark was ranked 12th in the Fast Track 100 Awards 2017.

The Sunday Times Fast Track 100

Winner 2016

London, UK

Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016.

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Noel’s Education

University of Surrey

Bachelor of Arts Honours

2009 - 2011