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Noel Mack

Chief Brand Officer

Gymshark

Birmingham, UK

Noel Mack
Duncan MacInnes
Ruffer LLP
Simon Mackenzie-Smith
Bank of America Merrill Lynch

Noel’s Biography

Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.

Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients, including Ministry of Sound, Gymshark and ROCNation. He spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director...
Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.

Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients, including Ministry of Sound, Gymshark and ROCNation. He spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director of R3Brand’s in-house client, Gymshark.

With his wealth of experience, Noel was quickly promoted to become Chief Brand Officer at Gymshark, where his responsibilities include building and maintaining the company’s reputation globally and marketing through social media, PR and influencer marketing.

Noel graduated from the University of Surrey with a Bachelor of Arts, Honours (BA, Hons).
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Noel’s Newsfeed

City AM
Discounted sportswear flies off market stall in Gymshark pop up stunt

Chief brand officer at Gymshark, Noel Mack, explained that the brand wanted to meet the Gymshark community in a very different way to the flagship store in London, which opens later this year.

Adweek
18 Marketing Chiefs Who Have Persevered—and Prospered—Through Unprecedented Upheaval

Noel Mack, Chief Brand Officer at Gymshark, is one of Adweek's 2022 CMO Awards honorees.

View News Archive

Noel’s Background

Gymshark
Chief Brand Officer
Jul 2018 - Present
Birmingham, UK
Gymshark is a fitness apparel and accessories company established by Ben Francis in 2012. Since then it has grown into a world-leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
Gymshark
Brand Director
May 2017 - Jul 2018
Birmingham, UK
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Noel’s Gallery

Media

The Crowd Podcast | Noel Mack
Podcast
Jan 2022
Solihull, UK
Noel Mack speaks to Adam Hosker, host of The Crowd podcast, about building a brand.
Jimmy's Jobs of the Future
Podcast
Aug 2021
Noel Mack and Ben Francis talk to former Downing Street adviser, Jimmy McLoughlin.

Awards & Endorsements

Adweek's CMO Awards
Honoree
May 2022
Noel Mack was recognised by Adweek as a leader who has successfully steered Gymshark through the last turbulent three years.
Marketing Week CX50
Member: UK's Top 50 Customer Experience Professionals
Jun 2021
Noel Mack was named one of the UK's Top 50 customer experience professionals for his role as Chief Brand Officer at Gymshark. The CX50 members are an example to fellow professionals, and an inspiration for serving customers better.
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Noel’s Education

University of Surrey
Bachelor of Arts Honours
2009 - 2011