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Noel Mack

Chief Brand Officer

Gymshark

Birmingham, UK

Noel Mack

Kasada Capital Management

Laurent Madelaine

Noel Mack’s Biography

Noel Mack is a highly regarded marketing strategist and Chief Brand Officer at leading gymwear brand, Gymshark. With over fifteen years of experience in the creative industries, Noel has played a pivotal role in shaping Gymshark's global brand strategy and creative direction.

Noel's career began in the music industry where he collaborated with iconic contemporary artists and achieved notable success, including the production of a platinum-selling record. Noel went on to found top brand development agency, R3Brand, which quickly became renowned for its viral campaigns and innovative strategies, and eye-catching work with high-profile clients such as Ministry of Sound, ROCNation, and Gymshark.

His work with Gymshark led to an in-house position as Gymshark’s Brand Director and his success in this role soon led to his appointment as Chief Brand Officer. During Noel’s tenure as CBO, Gymshark has grown exponentially, achieving a valuation of over £1 billion in 2020, making it one of only two British companies to attain 'unicorn' status with no prior funding

Noel's approach to brand... Noel Mack is a highly regarded marketing strategist and Chief Brand Officer at leading gymwear brand, Gymshark. With over fifteen years of experience in the creative industries, Noel has played a pivotal role in shaping Gymshark's global brand strategy and creative direction.

Noel's career began in the music industry where he collaborated with iconic contemporary artists and achieved notable success, including the production of a platinum-selling record. Noel went on to found top brand development agency, R3Brand, which quickly became renowned for its viral campaigns and innovative strategies, and eye-catching work with high-profile clients such as Ministry of Sound, ROCNation, and Gymshark.

His work with Gymshark led to an in-house position as Gymshark’s Brand Director and his success in this role soon led to his appointment as Chief Brand Officer. During Noel’s tenure as CBO, Gymshark has grown exponentially, achieving a valuation of over £1 billion in 2020, making it one of only two British companies to attain 'unicorn' status with no prior funding

Noel's approach to brand building is deeply rooted in understanding and engaging with the Gymshark community. His strategic use of social media, PR, and influencer marketing, alongside his commitment to creating meaningful brand experiences, have been key to Gymshark's success.

Noel’s contributions to the marketing industry have earned him several prestigious awards. He has featured in Marketing Week’s CX50 (2021), Adweek’s top CMOs (2022), is recognised as a LinkedIn ‘Top Voice’, and was included in Forbes’ ‘The Entrepreneurial CMO 50’ (2024).

Noel graduated from the University of Surrey with a Bachelor of Arts, Honours (BA, Hons). READ MORE VIEW LESS

Noel Mack’s Newsfeed

Forbes

Gymshark New York Store Set To Open On Bond Street This Year

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Retail Gazette

Gymshark’s new modest activewear range with influencer Leana Deeb

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Noel Mack’s Background

Gymshark

Chief Brand Officer

Jul 2018 - Present

Birmingham, UK

Gymshark is a fitness apparel and accessories company established by Ben Francis in 2012. Since then it has grown into a world-leading gym wear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.

Gymshark

Brand Director

May 2017 - Jul 2018

Birmingham, UK

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Noel Mack’s Gallery

Media

How Gymshark built a unicorn with influencers

Video podcast

Jun 2024

Noel talks to Jon Evans, Host of the Uncensored CMO podcast, about how Gymshark became one of the most successful challenger brands in the world.

When Gymshark entered the Metaverse

Video

Jan 2022

Watch Noel Mack and Ben Francis in the first-ever podcast made in the Metaverse.

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Interviews

The Interview: Noel Mack

Nov 2022

Noel Mack, Gymshark’s Chief Brand Officer, spoke to TheIndustry.fashion about the new Gymshark store on Regent Street, and the company’s responsive and flexible brand strategy.

Building a Successful Brand with Gymshark's Noel Mack

Video interview

Oct 2022

Adobe's Simon Morris visits Noel Mack at Gymshark HQ where they discuss the importance of building a strong brand and Gymshark's £1bn valuation.

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Features

The Road Less Travelled

Featured

Apr 2024

Gymshark’s Chief Brand Officer, Noel Mack, prioritises culture and community over traditional marketing, propelling the brand’s success. His social media-driven strategy fosters deep connections with gym-goers, exemplified by early adoption of TikTok and support for athletes like Dan Bramble.

Most Creative Marketers Series

Featured

Mar 2023

As Gymshark’s CBO, Noel Mack prioritises community-driven marketing, blending digital and physical experiences like its Regent Street store. The brand fosters inclusivity, supports influencers, and resonates with Gen Z through social media. Avoiding traditional agencies, Mack keeps Gymshark agile, valuing authenticity over polished campaigns.

Awards & Recognition

The 2025 Forbes World’s Most Influential CMOs List

Ranked at #15

Jun 2025

Noel’s #15 spot on Forbes’s 2025 list cements his reputation as a forward-thinking, influential marketing leader. He’s recognised for not only driving Gymshark’s performance, but also for helping to create its global identity and authentic community appeal.

Forbes: The Entrepreneurial CMO 50

Honoree

2024

Noel Mack features on the third annual Forbes Entrepreneurial CMO 50 list that recognises marketing leaders who take an entrepreneurial approach to driving business growth.

Adweek's CMO Awards

Honoree

May 2022

Adweek recognised Noel Mack as a leader who successfully steered Gymshark through the turbulent years of the Covid pandemic.

Marketing Week CX50

UK's Top 50 Customer Experience Professionals

Jun 2021

Noel Mack was named one of the UK's Top 50 customer experience professionals for his role as Chief Brand Officer at Gymshark. The CX50 members are an example to fellow professionals, and an inspiration for serving customers better.

Digital Masters Awards 2021

Nominee

Oct 2021

Noel Mack was shortlisted for a Digital Masters Award for Excellence in Marketing.

LinkedIn Top Voices: Marketing & Advertising

Nov 2020

The Sunday Times Profit Track 100

Winner: Gymshark

2020

London, UK

The Sunday Times International Track 200 Awards

Winner: Gymshark

2019

London, UK

The Sunday Times Fast Track 100

Winner: Gymshark

2016

London, UK

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Charitable Interests

Birmingham Children's Hospital Charity

Supporter

Birmingham, UK

In April 2025 Noel Mack will be running the London Marathon for Birmingham Children's Hospital, a leading specialist paediatric centre that helps over 100,000 from across the UK and beyond. To sponsor Noel, click on the image for a link to his fundraising page.

Noel Mack’s Education

University of Surrey

Bachelor of Arts Honours

2009 - 2011