Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.
Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.
Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients, including Ministry of Sound, Gymshark and ROCNation. He spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director...Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.
Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.
Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients, including Ministry of Sound, Gymshark and ROCNation. He spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director of R3Brand’s in-house client, Gymshark.
With his wealth of experience, Noel was quickly promoted to become Chief Brand Officer at Gymshark, where his responsibilities include building and maintaining the company’s reputation globally and marketing through social media, PR and influencer marketing.
Noel graduated from the University of Surrey with a Bachelor of Arts, Honours (BA, Hons).moreless
Gymshark’s Chief Brand Officer, Noel Mack commented: “Community is, and will continue to be, the most important part of the Gymshark story. We know Bumble gets this, and honestly – we’re big fans of how they think about community too."
Gymshark is a fitness apparel and accessories company established by Ben Francis in 2012. Since then it has grown into a world-leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
Founded in 2008, R3Brand is the UK's leading brand development agency. The media production company offers innovative ideas, creating viral content and original strategies and campaigns. R3Brand's clients include ROCNation, OVO Music, Ministry of Sound, Gumball 3000 and Gymshark.
Noel Mack, Gymshark’s Chief Brand Officer, spoke to TheIndustry.fashion about the new Gymshark store on Regent Street, and the company’s responsive and flexible brand strategy.
Adobe's Simon Morris visits Noel Mack, Gymshark's Chief Brand Officer, at Gymshark HQ. Together they discuss Gymshark's recent £1bn valuation and the importance of building a strong brand.
In an interview given during the pandemic, Noel Mack and Ben Francis discuss the key to good community engagement, and how important it is to listen to your customers.
Noel Mack, chief brand officer at Gymshark - one of the UK's fastest growing companies - talks about how he's building communities that eat, live and breathe the brand.
Member: UK's Top 50 Customer Experience Professionals
Jun 2021
Noel Mack was named one of the UK's Top 50 customer experience professionals for his role as Chief Brand Officer at Gymshark. The CX50 members are an example to fellow professionals, and an inspiration for serving customers better.
Digital Masters Awards 2021
Nominee
Oct 2021
Noel Mack was shortlisted for a Digital Masters Award for Excellence in Marketing.
Noel was included in LinkedIn’s Top Voices in Marketing & Advertising 2020, a list of 10 leaders starting meaningful conversations and building communities in the industry.
The Sunday Times Profit Track 100
Winner 2020
London, UK
Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits.
The Sunday Times International Track 200 Awards
Winner 2019
London, UK
Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales.
The Sunday Times Fast Track 100
Winner 2016
London, UK
Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
