Simon Lonergan
Behrman Capital
Simon Mackenzie-Smith
Bank of America Merrill Lynch

Noel Mack

Chief Brand Officer

Gymshark Ltd

Birmingham, UK

Noel Mack

Biography

Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings more than 12 years of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists. Noel's dynamic career began at university where, together with Ashley Taylor, he co-founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients including Ministry of Sound, Gymshark and ROCNation.

He spent nine years at R3Brand, forming strong relationships and building the polished reputation it has today. Subsequently, Noel was appointed Brand Director of R3Brand’s in house client, Gymshark.

With his wealth of experience, Noel was named Chief Brand Officer at Gymshark, where his responsibilities include building and maintaining the company’s reputation globally and marketing through social media, PR and influencer marketing.

Noel graduated from the University of Surrey with a Bachelor of Arts, Honours (BA, Hons).

Noel Mack’s Newsfeed

Essential Retail
Covid-19: Using tech to respond to a re-found sense of community

Brands and retailers are now under a glaring spotlight. Their ethical behaviour, and how they contribute to their communities, will matter to a much larger number of consumers now, than before the crisis. Noel Mack, chief brand officer at Gymshark says: “I feel like the consumers are watching closely what brands and businesses do during this time, and they are not going to forget who acted in line with their values and who didn’t.”

Ben Francis, Noel Mack on Giving the Gymshark Community What It Needs Now

From their home offices in the U.K., Noel Mack, Gymshark’s chief brand officer, and Ben Francis, Gymshark’s founder and chief marketing officer, discuss the risks of getting brand communication wrong at a time like this.

Noel Mack’s Background

Gymshark Ltd
Chief Brand Officer
Jul 2018 - Present
Birmingham, UK
Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
Gymshark Ltd
Brand Director
May 2017 - Jul 2018
Birmingham, UK
Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
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Noel Mack’s Gallery

Awards & Endorsements

The Sunday Times Profit Track 100 logo The Sunday Times Profit Track 100 logo
The Sunday Times Profit Track 100
Winner 2020
London, UK
Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits.
The Sunday Times International Track 200 Awards logo The Sunday Times International Track 200 Awards logo
The Sunday Times International Track 200 Awards
Winner 2019
London, UK
Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales.
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Noel Mack’s Education

University of Surrey
Bachelor of Arts Honours
2009 - 2011