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Behrman Capital

Simon Mackenzie-Smith

Bank of America Merrill Lynch

Noel Mack

Chief Brand Officer

Gymshark Ltd

Birmingham, UK

Biography

Noel Mack is Chief Brand Officer at Gymshark, an innovative and rapidly growing fitness clothing brand. He brings more than 10 years of experience in the creative industry to this role and is a specialist in brand strategy, marketing and technology.

Starting out in the music industry, Noel achieved notoriety at an early age along with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists. Noel's dynamic career began at university where, together with Ashley Taylor, he co-founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients including Ministry of Sound, Gymshark and ROCNation.

He spent nine years at R3Brand, forming strong relationships and building the polished reputation it has today. Subsequently, Noel was appointed Brand Director of R3Brand’s in house client, Gymshark, one of the fastest-growing companies in the United Kingdom.

With his wealth of experience, Noel was named Chief Brand Officer at Gymshark, where his responsibilities include building and maintaining the company’s reputation globally and marketing through social media, PR and influencer marketing.

Noel graduated from the University of Surrey with a Bachelor of Arts, Honours.

Noel Mack’s Newsfeed

Essential Retail

Covid-19: Using tech to respond to a re-found sense of community

Brands and retailers are now under a glaring spotlight. Their ethical behaviour, and how they contribute to their communities, will matter to a much larger number of consumers now, than before the crisis. Noel Mack, chief brand officer at Gymshark says: “I feel like the consumers are watching closely what brands and businesses do during this time, and they are not going to forget who acted in line with their values and who didn’t.”

Ben Francis, Noel Mack on Giving the Gymshark Community What It Needs Now

From their home offices in the U.K., Noel Mack, Gymshark’s chief brand officer, and Ben Francis, Gymshark’s founder and chief marketing officer, discuss the risks of getting brand communication wrong at a time like this.

Noel Mack’s Background

Gymshark Ltd

Chief Brand Officer

Jul 2018 - Present

Birmingham, UK

Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.

Gymshark Ltd

Brand Director

May 2017 - Jul 2018

Birmingham, UK

Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.

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Noel Mack’s Gallery

Awards

The Sunday Times Profit Track 100

Winner 2020

London, UK

Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits. Gymshark’s profits have rocketed from £1.1m in 2016 to £18.6m in 2019, on sales of £176.2m.

The Sunday Times International Track 200 Awards

Winner 2019

London, UK

Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales. It is compiled by Fast Track and published in The Sunday Times in February every year.

The Sunday Times Profit Track 100

Awardee 2019

London, UK

Gymshark was ranked 2nd in the Profit Track 100 Awards 2019. The Profit Track 100 is a list of Britain’s 100 private businesses with the fastest-growing profits. It is published annually by The Sunday Times and the Awards ceremony is held at The Savoy in London.

The Sunday Times Fast Track 100

Awardee 2019

London, UK

Gymshark was ranked 10th in the Fast Track 100 Awards 2019. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Awardee 2018

London, UK

Gymshark was ranked 12th in the Fast Track 100 Awards 2018. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Awardee 2017

London, UK

Gymshark was ranked 12th in the Fast Track 100 Awards 2017. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

The Sunday Times Fast Track 100

Winner 2016

London, UK

Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

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Noel Mack’s Education

University of Surrey

Bachelor of Arts Honours

2009 - 2011