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Noel Mack

Chief Brand Officer

Gymshark

Birmingham, UK

Noel Mack
Simon Luhr
FinEx Group of Companies
Reid Maclellan
Cortina Health, Inc.

Noel’s Biography

Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.

Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients, including Ministry of Sound, Gymshark and ROCNation. He spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director...
Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.

Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients, including Ministry of Sound, Gymshark and ROCNation. He spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director of R3Brand’s in-house client, Gymshark.

With his wealth of experience, Noel was quickly promoted to become Chief Brand Officer at Gymshark, where his responsibilities include building and maintaining the company’s reputation globally and marketing through social media, PR and influencer marketing.

Noel graduated from the University of Surrey with a Bachelor of Arts, Honours (BA, Hons).
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Noel’s Newsfeed

Ad Week
Gymshark Aims to Counter Fitness Image Stereotype

Gymshark’s Chief Brand Officer, Noel Mack, admitted that Gymshark had been guilty of using ‘preened models’ in previous ad campaigns.

The Drum
‘Why the hell wouldn’t we?’: Gymshark on combatting depression while building brand

Noel Mack, Gymshark’s Chief Brand Officer, says that it’s possible to do good, and build a brand at the same time.

View News Archive

Noel’s Background

Gymshark
Chief Brand Officer
Jul 2018 - Present
Birmingham, UK
Gymshark is a fitness apparel and accessories company established by Ben Francis in 2012. Since then it has grown into a world-leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
Gymshark
Brand Director
May 2017 - Jul 2018
Birmingham, UK
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Noel’s Gallery

Media

When Gymshark entered the Metaverse
Video
Jan 2022
Watch Noel Mack and Ben Francis in the first-ever podcast made in the Metaverse.
DTC Journey podcast: How Gymshark Disrupts DTC Marketing
Podcast
Jan 2022
Noel Mack gives a fascinating insight into the culture of Direct-To-Consumer (DTC) success.
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Awards & Endorsements

Adweek's CMO Awards
Honoree
May 2022
Noel Mack was recognised by Adweek as a leader who has successfully steered Gymshark through the last turbulent three years.
Marketing Week CX50
Member: UK's Top 50 Customer Experience Professionals
Jun 2021
Noel Mack was named one of the UK's Top 50 customer experience professionals for his role as Chief Brand Officer at Gymshark. The CX50 members are an example to fellow professionals, and an inspiration for serving customers better.
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Noel’s Education

University of Surrey
Bachelor of Arts Honours
2009 - 2011