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Noel Mack

Chief Brand Officer

Gymshark

Birmingham, UK

Noel Mack

Kasada Capital Management

Laurent Madelaine

Noel Mack’s Biography

Noel Mack is Chief Brand Officer at the gym wear brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.

Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand is well-known for creating viral campaigns and innovative strategies for a range of high-profile clients including Ministry of Sound, Gymshark and ROCNation. Noel spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently... Noel Mack is Chief Brand Officer at the gym wear brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001.

Noel brings over a decade of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists.

Noel's dynamic career began at university where, together with Ashley Taylor, he founded R3Brand, the UK’s leading brand development agency. R3Brand is well-known for creating viral campaigns and innovative strategies for a range of high-profile clients including Ministry of Sound, Gymshark and ROCNation. Noel spent nine years at R3Brand, forming strong relationships and building the excellent reputation the company has today. Noel was subsequently appointed Brand Director of R3Brand’s in-house client, Gymshark.

With his wealth of experience, Noel was quickly promoted to become Chief Brand Officer at Gymshark, where his responsibilities include building and maintaining the company’s reputation globally and marketing through social media, PR and influencer marketing.

Noel graduated from the University of Surrey with a Bachelor of Arts, Honours (BA, Hons). READ MORE VIEW LESS

Noel Mack’s Newsfeed

Retail Gazette

Gymshark names fitness influencer Whitney Simmons as creative director for Adapt line

Gymshark's chief brand officer, Noel Mack, expressed his excitement in announcing Whitney as the new creative director for Gymshark's Adapt franchise, adding that there was no one more perfect for this new role.

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Marketing Week

Gymshark on ‘simplifying’ its message with its new brand platform

Gymshark's Chief Brand Officer, Noel Mack, has said that the firm's new platform 'We Do Gym' simply conveys what the brand stands for in a few words.

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Noel Mack’s Background

Gymshark

Chief Brand Officer

Jul 2018 - Present

Birmingham, UK

Gymshark is a fitness apparel and accessories company established by Ben Francis in 2012. Since then it has grown into a world-leading gym wear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.

Gymshark

Brand Director

May 2017 - Jul 2018

Birmingham, UK

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Noel Mack’s Gallery

Media

How Gymshark built a unicorn with influencers

Video podcast

Jun 2024

Noel talks to Jon Evans, Host of the Uncensored CMO podcast, about how Gymshark became one of the most successful challenger brands in the world.

When Gymshark entered the Metaverse

Video

Jan 2022

Watch Noel Mack and Ben Francis in the first-ever podcast made in the Metaverse.

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Interviews

The Interview: Noel Mack

Nov 2022

Noel Mack, Gymshark’s Chief Brand Officer, spoke to TheIndustry.fashion about the new Gymshark store on Regent Street, and the company’s responsive and flexible brand strategy.

Building a Successful Brand with Gymshark's Noel Mack

Video interview

Oct 2022

Adobe's Simon Morris visits Noel Mack at Gymshark HQ where they discuss the importance of building a strong brand and Gymshark's £1bn valuation.

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Features

The Road Less Traveled Is Serving Gymshark’s Brand And Business Well

Profile

Apr 2024

Noel Mack, Gymshark’s Chief Brand Officer, talks to Forbes magazine about how he purposefully ignores marketing convention as he helps drive Gymshark’s growth.

Most Creative Marketers: Noel Mack

Featured

Mar 2023

Noel Mack, chief brand officer at Gymshark - one of the UK's fastest growing companies - talks about how he's building communities that eat, live and breathe the brand.

Awards & Recognition

Forbes: The Entrepreneurial CMO 50

Honoree

2024

Noel Mack features on the third annual Forbes Entrepreneurial CMO 50 list that recognises marketing leaders who take an entrepreneurial approach to driving business growth.

Adweek's CMO Awards

Honoree

May 2022

Noel Mack was recognised by Adweek as a leader who has successfully steered Gymshark through the last turbulent three years.

Marketing Week CX50

Member: UK's Top 50 Customer Experience Professionals

Jun 2021

Noel Mack was named one of the UK's Top 50 customer experience professionals for his role as Chief Brand Officer at Gymshark. The CX50 members are an example to fellow professionals, and an inspiration for serving customers better.

Digital Masters Awards 2021

Nominee

Oct 2021

Noel Mack was shortlisted for a Digital Masters Award for Excellence in Marketing.

LinkedIn Top Voices 2020: Marketing & Advertising

Nov 2020

Noel was included in LinkedIn’s Top Voices in Marketing & Advertising 2020, a list of 10 leaders starting meaningful conversations and building communities in the industry.

The Sunday Times Profit Track 100

Winner 2020

London, UK

Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits.

The Sunday Times International Track 200 Awards

Winner 2019

London, UK

Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales.

The Sunday Times Fast Track 100

Winner 2016

London, UK

Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.

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Noel Mack’s Education

University of Surrey

Bachelor of Arts Honours

2009 - 2011