Noel Mack, Chief Brand Officer at Gymshark, posted a video of himself and CEO Ben Francis holding a meeting in the metaverse.

Noel Mack, Chief Brand Officer at Gymshark, spoke to Marketing Week about the company’s plans to open its first permanent store on Regent Street in London’s West End.

According to Gymshark Brand Officer Noel Mack, devolved "headless" brands where control is ceded to a community of customers will soon become a key marketing trend.