Gymshark has hired bodybuilding influencer David Laid as its creative director, reporting to chief brand officer Noel Mack who believes that influencers understand audiences better than a marketer can.

Noel Mack, chief branding officer at Gymshark, talks to Marketing Beat.

As Gymshark prepares to open its first bricks and mortar outlet on London’s Regent Street, chief brand officer Noel Mack reveals that customers will be able to learn to deadlift or squat at the store.

Gymshark's chief brand officer, Noel Mack, is featured in this Forbes article previewing the opening of Gymsharks's flagship store in London's West End.