Gymshark’s Chief Brand Officer, Noel Mack commented: “Community is, and will continue to be, the most important part of the Gymshark story. We know Bumble gets this, and honestly – we’re big fans of how they think about community too."

Gymshark has hired bodybuilding influencer David Laid as its creative director, reporting to chief brand officer Noel Mack who believes that influencers understand audiences better than a marketer can.

Noel Mack, chief branding officer at Gymshark, talks to Marketing Beat.

As Gymshark prepares to open its first bricks and mortar outlet on London’s Regent Street, chief brand officer Noel Mack reveals that customers will be able to learn to deadlift or squat at the store.