Noel Mack believes that without L.A. gym culture, Gymshark would not exist today.

Noel Mack has made Gymshark into one of the most recognizable brands in the world.

Chief Brand Officer of Gymshark, Noel Mack, said that community is - and always will be - the most important aspect of the Gymshark story.

Gymshark has hired bodybuilding influencer David Laid as its creative director, reporting to chief brand officer Noel Mack who believes that influencers understand audiences better than a marketer can.