MacLaren Cummings is an innovative entrepreneur and highly regarded executive in the technology services industry. He is Founder & CEO of Terakeet, an enterprise SEO and reputation management firm providing global brands with a range of technologies, including brand & executive management, lead generation & customer acquisition, content strategy and ecommerce product sales.
Terakeet has developed a Four Quadrant approach to its industry-leading enterprise SEO services: analytics & competitive insight, content strategy, technical SEO and strategic outreach. With Mac's leadership and this strategic foundation, Terakeet has gained global recognition for its expertise in SEO and reputation management and is a highly sought-after company in the technology and digital space, working with some of the world’s top brands and more than ten percent of Fortune 500 companies. Mac also leads ReputationManagement.com, a Terakeet company specializing in online reputation management.
Terakeet engaged with President Obama in 2008 and 2012, acting in the role of exclusive provider of search engine...MacLaren Cummings is an innovative entrepreneur and highly regarded executive in the technology services industry. He is Founder & CEO of Terakeet, an enterprise SEO and reputation management firm providing global brands with a range of technologies, including brand & executive management, lead generation & customer acquisition, content strategy and ecommerce product sales.
Terakeet has developed a Four Quadrant approach to its industry-leading enterprise SEO services: analytics & competitive insight, content strategy, technical SEO and strategic outreach. With Mac's leadership and this strategic foundation, Terakeet has gained global recognition for its expertise in SEO and reputation management and is a highly sought-after company in the technology and digital space, working with some of the world’s top brands and more than ten percent of Fortune 500 companies. Mac also leads ReputationManagement.com, a Terakeet company specializing in online reputation management.
Terakeet engaged with President Obama in 2008 and 2012, acting in the role of exclusive provider of search engine optimization to the campaign and helping the president secure his first and second terms.
Mac supports the Syracuse community through Terakeet's commitment to several charitable organizations. These include Cause for the Cuse, founded by Terakeet employees to provide school supplies for children, and the Leukemia & Lymphoma Society, which aims to find a cure for blood cancer. He was also the youngest member to serve on the Cornell Entrepreneurship Board and the CenterState CEO Board, and is a founding shareholder of US Beverage Net and an investor in The Water Initiative, as well as several early-stage growth companies.
He graduated from Cornell University with a BS in Industrial and Labor Relations. It was also at Cornell where he first embraced his entrepreneurial side and founded Mindshark Software from his dorm room, with early clients including Forbes and General Electric.moreless
Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed.
Mac Cummings will be a featured speaker at the two-day conference, which convenes students, alumni, faculty, and others in celebration of entrepreneurship. The event will be held on April 28th & 29th on the Cornell campus.
Terakeet is the largest SEO company in the United States and a global leader in reputation management services. It partners with Fortune 1000 companies and leading global brands to help them improve SEO and dominate in highly competitive categories online.
Founded by MacLaren and his business partner, Patrick Danial, Earned Visibility, Inc. provides customers with internet search engine optimization and software development services.
Hillary Clinton Presidential Campaign
Director of Online Finance and Senior Advisor
Jan 2008 - Nov 2008
Washington, DC, USA
MacLaren took time away from Terakeet to work as Director of Online Finance and Senior Advisor on Hillary Clinton's 2008 Presidential Campaign.
Mindshark Software & Consulting
Founder & CEO
Syracuse, NY, USA
Mindshark Software and Consulting was set up by MacLaren from his Cornell University dorm room in 1998. He led the company as CEO and steered the business into profitability within a year. He also secured contracts with high-profile clients, including Forbes and General Electric.
Credit Card Insider helps individuals navigate their experience with credit cards. They are industry experts that encourage the responsible use of credit and help with building and managing credit history.
CenterState CEO is an independent business leadership organization and chamber of commerce that collaborates to ensure the success of its members and growth within the region.
The Cornell Entrepreneurship Board is an advisory council that brings together leaders, entrepreneurs and business managers that provide advice, support and financial resources to entrepreneurs and students.
Since 2013, Cause for the Cuse, founded and run by Terakeet employees, has worked to provide local students with the necessities they need to receive a better education. Terakeet continues to raise funding to give warm clothes and school supplies to children in need.
Terakeet supports the Leukemia & Lymphoma Society in its mission to research and work toward a cure for blood cancer. Each year, Terakeet offers financial donations and company-wide participation in the Light the Night Event in Syracuse.
MacLaren Cummings joins the Mixergy podcast to discuss the impetus for founding Terakeet and its early iterations as a business. He went on to talk about how Terakeet found its footing and what he sees in store for the company in the future.
The award is based on anonymous feedback from employees about their CEO’s leadership and their overall experience at work. “I am honored, and — to be honest — in shock,” said Mac Cummings. “Terakeet has grown beyond what we ever imagined possible when we started twenty years ago, and it’s because we have the greatest people.”
Terakeet's Google Market Share Report reveals that banks and financial firms have a significant untapped business opportunity to capture greater organic market share. It outlines how shares of the market are currently controlled and offers key strategies to enter into this market and achieve greater success.
Glassdoor bases their annual list on anonymous feedback from employees about their CEO’s leadership and their overall experience at work. Terakeet is ranked ninth in the U.S. and first in New York on Glassdoor’s 2021 Top CEOs for Small and Medium-Sized Businesses list, with a 98% approval rating from employees.
The Best and Brightest Companies to Work For® list identifies companies that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on a range of categories, including but not limited to: communication, work-life balance, employee education, diversity, recognition and retention.
Terakeet was featured as one of 'Inc. Magazine’s Best Workplaces' in 2020. In response to this Mac said: "This award makes our team very proud, particularly in the face of this global pandemic when nearly every workforce at every company faces so much uncertainty."
In this event hosted by CenterState CEO, MacLaren Cummings, CEO and Co-Founder of Terakeet, joins other visionary business leaders to talk about their paths to success.
Business Interests
US Beverage Net
Founding Shareholder
Syracuse, NY, USA
US Beverage Net is a technology company that helps with the inventory of draft beer and soft drinks by measuring the flow from the keg to the tap which reduces waste and increases profits.
The Water Initiative
Investor
The Water Initiative is an organization dedicated to bringing safe and clean drinking water to almost 5 million people globally.
