MacLaren Cummings is an innovative entrepreneur and highly regarded executive in the technology services industry. He is Founder & CEO of Terakeet, an enterprise SEO and reputation management firm providing global brands with a range of technologies, including brand & executive management, lead generation & customer acquisition, content strategy and ecommerce product sales.
Terakeet has developed a Four Quadrant approach to its industry-leading enterprise SEO services: analytics & competitive insight, content strategy, technical SEO and strategic outreach. With Mac’s leadership and this strategic foundation, Terakeet has gained global recognition for its expertise in SEO and reputation management and is a highly sought-after company in the technology and digital space, working with some of the world’s top brands and more than ten percent of Fortune 500 companies. Mac also leads ReputationManagement.com, a Terakeet company specializing in online reputation management.
Terakeet engaged with President Obama in 2008 and 2012, acting in the role of exclusive provider of search engine optimization to the campaign and helping the president secure his first and second terms.
Mac supports the Syracuse community through Terakeet's commitment to several charitable organizations. These include Cause for the Cuse, founded by Terakeet employees to provide school supplies for children, and the Leukemia & Lymphoma Society, which aims to find a cure for blood cancer. He was also the youngest member to serve on the Cornell Entrepreneurship Board and the CenterState CEO Board, and is a founding shareholder of US Beverage Net and an investor in The Water Initiative, as well as several early-stage growth companies.
He graduated from Cornell University with a BS in Industrial and Labor Relations. It was also at Cornell where he first embraced his entrepreneurial side and founded Mindshark Software from his dorm room, with early clients including Forbes and General Electric.