MacLaren Cummings | Official Profile on The Marque

Mac Cummings’ Biography

Mac Cummings is the Co-Founder and Chief Executive Officer of Terakeet, where he has led the company to become one of the fastest-growing online brand management partners in the U.S.

Mac’s entrepreneurial journey began in his Cornell University dorm room, where he launched Mindshark Software and Consulting. Amidst growing demand during the dot-com era, he signed software agreements with Forbes, Seibert Financial, and General Electric, and helped the company build a financial search engine.

In 2001, Mac co-founded Terakeet with Patrick Danial. Through his leadership and commitment to employee empowerment, he has helped Terakeet achieve record growth, becoming the leading strategic partner for predictive and scalable online brand management programs for global brands.

Mac’s success in online political fundraising led Terakeet to support Barack Obama’s 2008 and 2012 presidential campaigns as the exclusive search engine optimization provider, helping grow the candidate’s online presence and micro-donations.

Over 20 years in business, Mac has been recognized as an impactful business... Mac Cummings is the Co-Founder and Chief Executive Officer of Terakeet, where he has led the company to become one of the fastest-growing online brand management partners in the U.S.

Mac’s entrepreneurial journey began in his Cornell University dorm room, where he launched Mindshark Software and Consulting. Amidst growing demand during the dot-com era, he signed software agreements with Forbes, Seibert Financial, and General Electric, and helped the company build a financial search engine.

In 2001, Mac co-founded Terakeet with Patrick Danial. Through his leadership and commitment to employee empowerment, he has helped Terakeet achieve record growth, becoming the leading strategic partner for predictive and scalable online brand management programs for global brands.

Mac’s success in online political fundraising led Terakeet to support Barack Obama’s 2008 and 2012 presidential campaigns as the exclusive search engine optimization provider, helping grow the candidate’s online presence and micro-donations.

Over 20 years in business, Mac has been recognized as an impactful business leader by several award programs and publications, including Ernst & Young’s Entrepreneur Of The Year® award. His leadership has also helped Terakeet earn honors from Inc, Glassdoor, Fortune, Digiday, and others.
Beyond Terakeet,

Mac is a passionate supporter of the Central New York community, contributing to organizations like Cause for the ‘Cuse and The Boys and Girls Clubs of Syracuse, and serving on boards such as the Manlius Pebble Hill School Alumni Board and CenterState CEO.

He is also a founding shareholder in BeerBoard, a technology company optimizing draft beer management for brands like Buffalo Wild Wings, Hooters, Guinness, and Heineken. READ MORE VIEW LESS

Mac Cummings’ Newsfeed

Authority Magazine

Mac Cummings Of Terakeet on How to Use Data to Take Your Company to the Next Level

Mac Cummings’ Background

Terakeet

Co-Founder & CEO

Sep 2001 - Present

Syracuse, NY, USA

Terakeet is the leading strategic partner for predictive and scalable online brand management programs for global brands. Using our proprietary technology and deep expertise, we convert insights into actions that solve the complex business challenges of the Fortune 500. Our award-winning approach connects brands with their audiences in moments that matter within both organic and generative search experiences — increasing brand affinity and driving efficient customer acquisition.

ReputationManagement.com

Executive Chairman

Aug 2015 - Present

Syracuse, NY, USA

Reputation Management is the global leader in enterprise-level brand reputation management services for Fortune 1000 companies, public figures, CEOs, and senior executives.

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Mac Cummings’ Gallery

MacLaren Cummings teaching students about terakeet

Mac Cummings Entrepreneur of the Year Award

Current Board Positions

Credit Card Insider

Chairman

Mar 2012 - Present

Syracuse, NY, USA

Credit Card Insider helps individuals navigate their experience with credit cards. They are industry experts that encourage the responsible use of credit and help with building and managing credit history.

Previous Board Positions

CenterState CEO

Board of Directors

Syracuse, NY, USA

CenterState CEO is an independent business leadership organization and chamber of commerce that collaborates to ensure the success of its members and growth within the region.

Manlius Pebble Hill School

Alumni Board

Syracuse, NY, USA

The Manlius Pebble Hill School, established in 1926, is a non-sectarian, coeducational, independent school that is based in Syracuse, New York.

Previous Advisory Roles

Cornell Entrepreneurship Board

Member

Ithaca, NY, USA

The Cornell Entrepreneurship Board is an advisory council that brings together leaders, entrepreneurs and business managers that provide advice, support and financial resources to entrepreneurs and students.

Philanthropy

Cause for the Cuse

Supporter

2013 - Present

Syracuse, NY, USA

Since 2013, Cause for the Cuse, founded and run by Terakeet employees, has worked to provide local students with the necessities they need to receive a better education. Terakeet continues to raise funding to give warm clothes and school supplies to children in need.

Leukemia and Lymphoma Society

Supporter

Rye Brook, NY, USA

Terakeet supports the Leukemia & Lymphoma Society in its mission to research and work toward a cure for blood cancer. Each year, Terakeet offers financial donations and company-wide participation in the Light the Night Event in Syracuse.

Media

Bootstrapping a Company with Mac Cummings

Jul 2023

George Grombacher speaks to Mac Cummings in this entrepreneurship podcast.

Terakeet Sells Perlu, an Influencer Marketing Technology Platform to CJ

Article

Feb 2023

Read about Terakeet's sale of its influencer marketing tech platform Perlu to CJ, a world leader when it comes to performance marketing.

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Interviews

Mac Cummings Of Terakeet On How To Use Data To Take Your Company To The Next Level

Jul 2023

In this interview with Ben Ari, Mac explains how Terakeet has used data to improve productivity and improve efficiency.

Mac Cummings of Terakeet shares pivotal lessons from four influential leaders

Article

Aug 2021

Mac mentions four influential people who had an impact on his career in this interview.

Features

Glassdoor names Terakeet’s Mac Cummings one of nation’s top CEOs for small companies

Jun 2021

Syracuse, NY, USA

The award is based on anonymous feedback from employees about their CEO’s leadership and their overall experience at work. “I am honored, and — to be honest — in shock,” said Mac Cummings. “Terakeet has grown beyond what we ever imagined possible when we started twenty years ago, and it’s because we have the greatest people.”

Publications

The Real Story Behind the Name “Terakeet”

Author

May 2023

Syracuse, NY, USA

Mac Cummings shares the story of the naming of Terakeet in this blog.

Google Market Share Report for Personal Finance

Report

Feb 2021

Syracuse, NY, USA

Terakeet's Google Market Share Report reveals that banks and financial firms have a significant untapped business opportunity to capture greater organic market share. It outlines how shares of the market are currently controlled and offers key strategies to enter into this market and achieve greater success.

Awards & Recognition

MarCom Awards: Marketing / Promotion Campaign

Winner

2023

Terakeet won a MarCom Award for a Digital Marketing Campaign for a leading eyeglass retailer.

Stevie Awards | Company of the Year | Advertising, Marketing & Public Relations

Winner 2024

Terakeet won Company of the Year in the Advertising, Marketing & Public Relations - Large category of the American Business Awards (Stevies).

Worklife Awards

Winner 2025 | Most Innovative Culture

Terakeet have been named as the Winner in 'Most Innovative Culture' category of the Worklife Awards.

Built In | 100 Best Remote Companies to Work For in 2025

Named

2025

Terakeet was named on the Built In list of 100 Best Remote Companies to Work For 2025

Built In | 100 Best Remote Midsize Places to Work 2024

Named

2024

Terakeet was named on the list of 100 Best Remote Midsize Places to Work 2024 List.

Muse Creative Award | Strategic Program - Search Engine Optimizatio

Winner

2023

Terakeet won a Muse Creative Award in the 'Strategic Program - Search Engine Optimization' category in 2023.

Great Place To Work

Certified

New York, NY, USA

Terakeet has consistently been certified as a 'Great Place To Work' from 2017 to 2025.

Top CEOs for Small and Medium Companies

Honoree

2021

New York, NY, USA

Glassdoor bases their annual list on anonymous feedback from employees about their CEO’s leadership and their overall experience at work. Terakeet is ranked ninth in the U.S. and first in New York on Glassdoor’s 2021 Top CEOs for Small and Medium-Sized Businesses list, with a 98% approval rating from employees.

The Best and Brightest Companies to Work For®

Honoree

Dec 2020

The Best and Brightest Companies to Work For® list identifies companies that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on a range of categories, including but not limited to: communication, work-life balance, employee education, diversity, recognition and retention.

CNY Business Journal | Best Places to Work

Awardee

Sep 2020

New York, NY, USA

Terakeet has been nominated by CNY Business Journal as one of the 'Best Places to Work' in 2020.

Fortune Best Workplaces in New York™ 2020

Featured

Jul 2020

New York, NY, USA

Terakeet was mentioned in the Fortune Best Workplaces in New York 2020 as researched and backed up by data from Great Place to Work.

Inc. Magazine’s Best Workplaces

Featured

May 2020

New York, NY, USA

Terakeet was featured as one of 'Inc. Magazine’s Best Workplaces' in 2020. In response to this Mac said: "This award makes our team very proud, particularly in the face of this global pandemic when nearly every workforce at every company faces so much uncertainty."

Entrepreneur 360™

Ranked 34th

Oct 2019

Terakeet was recognized as one of the 'Best Entrepreneurial Companies in America' by Entrepreneur Magazine’s Entrepreneur 360, ranking 34th.

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Speaking Engagements

Economic Champion Luncheon: Visionary Speakers

Panel Member

Nov 2014

Syracuse, NY, USA

In this event hosted by CenterState CEO, MacLaren Cummings, CEO and Co-Founder of Terakeet, joins other visionary business leaders to talk about their paths to success.

Business Interests

US Beverage Net

Founding Shareholder

Syracuse, NY, USA

US Beverage Net is a technology company that helps with the inventory of draft beer and soft drinks by measuring the flow from the keg to the tap which reduces waste and increases profits.

The Water Initiative

Investor

The Water Initiative is an organization dedicated to bringing safe and clean drinking water to almost 5 million people globally.

Mac Cummings’ Education

Cornell University

BS | Industrial and Labor Relations

1997 - 2001

Mac (MacLaren) Cummings

Co-Founder & CEO

Terakeet

Syracuse, NY, USA

Mac Cummings’ Biography

Mac Cummings’ Newsfeed

Mac Cummings’ Background

Mac Cummings’ Gallery

Current Board Positions

Previous Board Positions

Previous Advisory Roles

Philanthropy

Media

Interviews

Features

Publications

Awards & Recognition

Speaking Engagements

Business Interests

Mac Cummings’ Education

Company

Legal

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