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MacLaren 'Mac' Cummings

Co-Founder & CEO

Terakeet

Syracuse, NY, USA

MacLaren Cummings

RBC Capital Markets

Petar Cvetkovic

Welford Investments

MacLaren Cummings’ Biography

MacLaren “Mac” Cummings has been the Co-Founder and Chief Executive Officer of Terakeet, the preferred owned asset optimization (OAO) partner for Fortune 500 brands, for more than 20 years. As CEO, Mac has led Terakeet to become one of the fastest-growing enterprise marketing technology companies in the country.

Before founding Terakeet, Mac launched a company called Mindshark Software and Consulting from his Cornell University dorm room. During his tenure at Mindshark, Mac successfully signed software agreements with Forbes, Money Magazine, Seibert Financial and General Electric.

In 2001, Mac co-founded Terakeet with business partner, Patrick Danial. Two decades later, Mac’s leadership has driven the organization to record revenue and employment numbers. He continues to oversee Terakeet’s overall strategy and empower company employees. As a result, Terakeet has become the go-to partner for Fortune 1000 brands, and one of the fastest-growing companies in the country – employing more than 400 people nationally.

Mac has also led the successful online fundraising and digital strategies... MacLaren “Mac” Cummings has been the Co-Founder and Chief Executive Officer of Terakeet, the preferred owned asset optimization (OAO) partner for Fortune 500 brands, for more than 20 years. As CEO, Mac has led Terakeet to become one of the fastest-growing enterprise marketing technology companies in the country.

Before founding Terakeet, Mac launched a company called Mindshark Software and Consulting from his Cornell University dorm room. During his tenure at Mindshark, Mac successfully signed software agreements with Forbes, Money Magazine, Seibert Financial and General Electric.

In 2001, Mac co-founded Terakeet with business partner, Patrick Danial. Two decades later, Mac’s leadership has driven the organization to record revenue and employment numbers. He continues to oversee Terakeet’s overall strategy and empower company employees. As a result, Terakeet has become the go-to partner for Fortune 1000 brands, and one of the fastest-growing companies in the country – employing more than 400 people nationally.

Mac has also led the successful online fundraising and digital strategies for numerous political campaigns, including those of Barack Obama and Hillary Clinton. Mac and Terakeet continued its engagement with Obama in 2012, acting as an exclusive provider of search engine optimization for the campaign and helping the president secure his second term.

Mac has been recognized by a variety of organizations for his business success and excellence in leadership, including Ernst & Young LLP and Glassdoor.

Mac is also a passionate and engaged member of the Central New York community. He supports students in the Syracuse area through several organizations, including Cause for the Cuse and The Boys and Girls Clubs of Syracuse. Mac was also a member of the Manlius Pebble Hill School Alumni Board for several years and was the youngest person ever named to the esteemed Cornell Entrepreneurship Board, as well as the CenterState CEO board (formerly MDA). more less

MacLaren Cummings’ Newsfeed

Authority Magazine

Mac Cummings Of Terakeet on How to Use Data to Take Your Company to the Next Level

In this interview, Mac Cummings discusses how companies can better utilize data in order to find business opportunities faster, create strategic, informed content and website updates, and drive more consumer value.

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Morningstar

Terakeet's Mac Cummings Named an EY Entrepreneur of the Year® 2022 New York Award Winner

Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed.

Read more

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MacLaren Cummings’ Background

Terakeet

Co-Founder & CEO

Sep 2001 - Present

Syracuse, NY, USA

Terakeet is the largest SEO company in the United States and a global leader in reputation management services. It partners with Fortune 1000 companies and leading global brands to help them improve SEO and dominate in highly competitive categories online.

ReputationManagement.com

Executive Chairman

Aug 2015 - Present

Syracuse, NY, USA

ReputationManagement.com specializes in online reputation management and SEO. The company is owned and operated by Terakeet.

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MacLaren Cummings’ Gallery

MacLaren Cummings teaching students about terakeet

MacLaren Cummings of terakeet.

MacLaren Cummings at a Terakeet meeting.

MacLaren Cummings in the Terakeet office.

Current Board Positions

Credit Card Insider

Chairman

Mar 2012 - Present

Syracuse, NY, USA

Credit Card Insider helps individuals navigate their experience with credit cards. They are industry experts that encourage the responsible use of credit and help with building and managing credit history.

Previous Board Positions

CenterState CEO

Board of Directors

Syracuse, NY, USA

CenterState CEO is an independent business leadership organization and chamber of commerce that collaborates to ensure the success of its members and growth within the region.

Manlius Pebble Hill School

Alumni Board

Syracuse, NY, USA

The Manlius Pebble Hill School, established in 1926, is a non-sectarian, coeducational, independent school that is based in Syracuse, New York.

Previous Advisory Roles

Cornell Entrepreneurship Board

Member

Ithaca, NY, USA

The Cornell Entrepreneurship Board is an advisory council that brings together leaders, entrepreneurs and business managers that provide advice, support and financial resources to entrepreneurs and students.

Philanthropy

Cause for the Cuse

Supporter

2013 - Present

Syracuse, NY, USA

Since 2013, Cause for the Cuse, founded and run by Terakeet employees, has worked to provide local students with the necessities they need to receive a better education. Terakeet continues to raise funding to give warm clothes and school supplies to children in need.

Leukemia and Lymphoma Society

Supporter

Rye Brook, NY, USA

Terakeet supports the Leukemia & Lymphoma Society in its mission to research and work toward a cure for blood cancer. Each year, Terakeet offers financial donations and company-wide participation in the Light the Night Event in Syracuse.

Media

How did Mac Cummings build a multimillion dollar company by engaging with influencers?

Interview

2015

MacLaren Cummings joins the Mixergy podcast to discuss the impetus for founding Terakeet and its early iterations as a business. He went on to talk about how Terakeet found its footing and what he sees in store for the company in the future.

Features

Glassdoor names Terakeet’s Mac Cummings one of nation’s top CEOs for small companies

Jun 2021

Syracuse, NY, USA

The award is based on anonymous feedback from employees about their CEO’s leadership and their overall experience at work. “I am honored, and — to be honest — in shock,” said Mac Cummings. “Terakeet has grown beyond what we ever imagined possible when we started twenty years ago, and it’s because we have the greatest people.”

Publications

Google Market Share Report for Personal Finance

Report

Feb 2021

Syracuse, NY, USA

Terakeet's Google Market Share Report reveals that banks and financial firms have a significant untapped business opportunity to capture greater organic market share. It outlines how shares of the market are currently controlled and offers key strategies to enter into this market and achieve greater success.

Awards & Recognition

Top CEOs for Small and Medium Companies

Honoree

2021

New York, NY, USA

Glassdoor bases their annual list on anonymous feedback from employees about their CEO’s leadership and their overall experience at work. Terakeet is ranked ninth in the U.S. and first in New York on Glassdoor’s 2021 Top CEOs for Small and Medium-Sized Businesses list, with a 98% approval rating from employees.

The Best and Brightest Companies to Work For®

Honoree

Dec 2020

The Best and Brightest Companies to Work For® list identifies companies that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on a range of categories, including but not limited to: communication, work-life balance, employee education, diversity, recognition and retention.

CNY Business Journal | Best Places to Work

Awardee

Sep 2020

New York, NY, USA

Terakeet has been nominated by CNY Business Journal as one of the 'Best Places to Work' in 2020.

Fortune Best Workplaces in New York™ 2020

Featured

Jul 2020

New York, NY, USA

Terakeet was mentioned in the Fortune Best Workplaces in New York 2020 as researched and backed up by data from Great Place to Work.

Inc. Magazine’s Best Workplaces

Featured

May 2020

New York, NY, USA

Terakeet was featured as one of 'Inc. Magazine’s Best Workplaces' in 2020. In response to this Mac said: "This award makes our team very proud, particularly in the face of this global pandemic when nearly every workforce at every company faces so much uncertainty."

Great Place To Work

Certified

Apr 2020

New York, NY, USA

Terakeet has consistently been certified as a 'Great Place To Work' from 2017 to 2021.

Entrepreneur 360™

Ranked 34th

Oct 2019

Terakeet was recognized as one of the 'Best Entrepreneurial Companies in America' by Entrepreneur Magazine’s Entrepreneur 360, ranking 34th.

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Speaking Engagements

Economic Champion Luncheon: Visionary Speakers

Panel Member

Nov 2014

Syracuse, NY, USA

In this event hosted by CenterState CEO, MacLaren Cummings, CEO and Co-Founder of Terakeet, joins other visionary business leaders to talk about their paths to success.

Business Interests

US Beverage Net

Founding Shareholder

Syracuse, NY, USA

US Beverage Net is a technology company that helps with the inventory of draft beer and soft drinks by measuring the flow from the keg to the tap which reduces waste and increases profits.

The Water Initiative

Investor

The Water Initiative is an organization dedicated to bringing safe and clean drinking water to almost 5 million people globally.

MacLaren Cummings’ Education

Cornell University

BS | Industrial and Labor Relations

1997 - 2001