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MacLaren 'Mac' Cummings

Co-Founder & CEO

Terakeet

Syracuse, NY, USA

MacLaren Cummings
Pat Cox
Gore Street Energy Storage Fund Plc
Petar Cvetkovic
Welford Investments

MacLaren Cummings’ Biography

MacLaren Cummings is an innovative entrepreneur and highly regarded executive in the technology services industry. He is Founder & CEO of Terakeet, an enterprise SEO and reputation management firm providing global brands with a range of technologies, including brand & executive management, lead generation & customer acquisition, content strategy and ecommerce product sales.

Terakeet has developed a Four Quadrant approach to its industry-leading enterprise SEO services: analytics & competitive insight, content strategy, technical SEO and strategic outreach. With Mac’s leadership and this strategic foundation, Terakeet has gained global recognition for its expertise in SEO and reputation management and is a highly sought-after company in the technology and digital space, working with some of the world’s top brands and more than ten percent of Fortune 500 companies. Mac also leads ReputationManagement.com, a Terakeet company specializing in online reputation management.

Terakeet engaged with President Obama in 2008 and 2012, acting in the role of exclusive provider of search engine optimization to the campaign and helping the president secure his first and second terms.

Mac supports the Syracuse community through Terakeet's commitment to several charitable organizations. These include Cause for the Cuse, founded by Terakeet employees to provide school supplies for children, and the Leukemia & Lymphoma Society, which aims to find a cure for blood cancer. He was also the youngest member to serve on the Cornell Entrepreneurship Board and the CenterState CEO Board, and is a founding shareholder of US Beverage Net and an investor in The Water Initiative, as well as several early-stage growth companies.

He graduated from Cornell University with a BS in Industrial and Labor Relations. It was also at Cornell where he first embraced his entrepreneurial side and founded Mindshark Software from his dorm room, with early clients including Forbes and General Electric.

MacLaren Cummings’ Newsfeed

ATM Marketplace
Google study shows companies need to tap into organic search strategies to drive greater traffic

Terakeet, a leading enterprise search engine optimization technology company headquartered in Syracuse, New York, released findings from its latest study which examined how financial brands and institutions have fared in the organic search landscape...The report, Google Market Share Report for Personal Finance, focuses on three primary areas of personal finance: consumer banking, credit cards and personal investing.

Syracuse.com
2 Syracuse companies make Fortune’s best workplaces list

Two Syracuse companies have made Fortune magazine’s 2020 list of the nation’s best small and medium workplaces... Terakeet, a search engine optimization firm, is ranked 54th out of the 100 companies in the medium-size company category of this year’s list.

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MacLaren Cummings’ Background

Terakeet
Co-Founder & CEO
Sep 2001 - Present
Syracuse, NY, USA
Terakeet is the largest SEO company in the United States and a global leader in reputation management services. It partners with Fortune 1000 companies and leading global brands to help them improve SEO and dominate in highly competitive categories online.
ReputationManagement.com
Executive Chairman
Aug 2015 - Present
Syracuse, NY, USA
ReputationManagement.com specializes in online reputation management and SEO. The company is owned and operated by Terakeet.
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MacLaren Cummings’ Gallery

Current Board Positions

Credit Card Insider
Chairman
Mar 2012 - Present
Syracuse, NY, USA
Credit Card Insider helps individuals navigate their experience with credit cards. They are industry experts that encourage the responsible use of credit and help with building and managing credit history.

Previous Board Positions

CenterState CEO
Board of Directors
Syracuse, NY, USA
CenterState CEO is an independent business leadership organization and chamber of commerce that collaborates to ensure the success of its members and growth within the region.
Manlius Pebble Hill School logo Manlius Pebble Hill School logo
Manlius Pebble Hill School
Alumni Board
Syracuse, NY, USA
The Manlius Pebble Hill School, established in 1926, is a non-sectarian, coeducational, independent school that is based in Syracuse, New York.

Previous Advisory Roles

Cornell Entrepreneurship Board logo Cornell Entrepreneurship Board logo
Cornell Entrepreneurship Board
Member
Ithaca, NY, USA
The Cornell Entrepreneurship Board is an advisory council that brings together leaders, entrepreneurs and business managers to help by providing advice, support and financial resources.

Philanthropy

Cause for the Cuse
Supporter
2013 - Present
Syracuse, NY, USA
Since 2013, Cause for the Cuse, founded and run by Terakeet employees, has worked to provide local students with the necessities they need to receive a better education. Terakeet continues to raise funding to give warm clothes and school supplies to children in need.
Leukemia & Lymphoma Society
Supporter
Rye Brook, NY, USA
Terakeet supports the Leukemia & Lymphoma Society in its mission to research and work toward a cure for blood cancer. Each year, Terakeet offers financial donations and company-wide participation in the Light the Night Event in Syracuse.

Media

How did Mac Cummings build a multimillion dollar company by engaging with influencers?
Interview
2015
MacLaren Cummings joins the Mixergy podcast to discuss the impetus for founding Terakeet and its early iterations as a business. He went on to talk about how Terakeet found its footing and what he sees in store for the company in the future.

Publications

Google Market Share Report for Personal Finance
Report
Feb 2021
Syracuse, NY, USA
Terakeet's Google Market Share Report reveals that banks and financial firms have a significant untapped business opportunity to capture greater organic market share. It outlines how shares of the market are currently controlled and offers key strategies to enter into this market and achieve greater success.

Awards & Endorsements

The Best and Brightest Companies to Work For®
Honoree
Dec 2020
The Best and Brightest Companies to Work For® list identifies companies that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on a range of categories, including but not limited to: communication, work-life balance, employee education, diversity, recognition and retention.
CNY Business Journal | Best Places to Work
Awardee
Sep 2020
New York, NY, USA
Terakeet has been nominated by CNY Business Journal as one of the 'Best Places to Work' in 2020.
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Speaking Engagements

Economic Champion Luncheon: Visionary Speakers
Panel Member
Nov 2014
Syracuse, NY, USA
In this event hosted by CenterState CEO, MacLaren Cummings, CEO and Co-Founder of Terakeet, joins other visionary business leaders to talk about their paths to success.

Business Interests

US Beverage Net logo US Beverage Net logo
US Beverage Net
Founding Shareholder
Syracuse, NY, USA
US Beverage Net is a technology company that helps with the inventory of draft beer and soft drinks by measuring the flow from the keg to the tap which reduces waste and increases profits.
The Water Initiative logo The Water Initiative logo
The Water Initiative
Investor
The Water Initiative is an organization dedicated to bringing safe and clean drinking water to almost 5 million people globally.

MacLaren Cummings’ Education

Cornell University
BS | Industrial and Labor Relations
1997 - 2001