Jeremy Cummin
Entrepreneur, Business Mentor & Digital Healthcare Specialist
Claudio D'Angelo
Ryse Asset Management LLP

Petar Cvetkovic

Gerrards Cross, UK

Founder & Chairman

Welford Investments

Petar Cvetkovic


Petar Cvetkovic is Founder & Chairman of Welford Investments, which specialises in equity holdings, growth companies, ownership of freehold commercial properties and advisory work.

Petar is a former Times Business big shot and the recipient of the Business Turnaround Professional of the Year Award, from the Institute for Turnaround, which he achieved in 2014 for his business leadership. He was cited for these awards for his exceptional performance, a strong moral compass and innovation; attributes that have defined his working life. He has built a reputation for being a customer facing executive, with a proven history of driving strategic growth and improving companies’ profits and fortunes, over the course of his 36-year career. He has led some of the UK’s best-known logistics firms, working in parcels, contract and shared-user distribution as well as supply chain & international logistics.

Petar was part of the Founding team behind the internationally recognised fashion retailer, boohoo, where he remains as a Non-Executive Director. Petar has also acted as a Non-Executive Director for Crawford Healthcare and is currently the Chairman at the Individual Protection Service, IPS. A fan and sponsor of Leicester Tigers Rugby Club, Petar supports The Matt Hampson Foundation and is a Patron of the Footprints Foundation, which aims to help vulnerable young and elderly people. His charitable work also includes raising money for The Christie and Prostate Cancer UK.

Petar Cvetkovic’s Background

Welford Investments logo Welford Investments logo
Welford Investments
Founder & Chairman
2017 - Present
London, UK
Welford Investments specialises in equity holdings in growth companies, ownership of freehold commercial properties and advisory work. It works with a number of organisations including; the Individual Protection Service; Spok’d; and Cell Point Mobile.
boohoo logo boohoo logo
Co-Founder & Member of the Board of Directors
2007 - 2015
London, UK
boohoo are a leading online fashion retail group with brands, boohoo, boohooMAN, PrettyLittleThing and Nasty Gal. They design, source, market & sell clothing, shoes, accessories & beauty products targeted at 16-30 year old consumers.
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Current Non-Executive Positions

Individual Protection Service (IPS) logo Individual Protection Service (IPS) logo
Individual Protection Service (IPS)
London, UK
The Individual Protection Service provides a free-to-use service where individuals can protect themselves from unwarranted cold calls and nuisance marketing.

Previous Non-Executive Positions

Knutsford, UK
Crawford Healthcare, is a supplier of dermatology & woundcare products covering a broad range of skin conditions. The company are dedicated to developing and providing innovative treatment solutions to care and repair the skin, helping bodies to maintain their natural defence system.


Melton Mowbray, UK
Matt Hampson Foundation is named after a former Leicester Tigers player. The Foundation aims to provide advice, support, relief and treatment for anyone suffering serious injury or disability which has arisen from any cause, but in particular from participation in or training for any sport or physical activity.
London, UK
The Footprints Foundation aims to tackle the problems facing disadvantaged and vulnerable young and elderly people, and those people with significant health issues throughout the UK and the world.
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