Petar Cvetkovic is Founder & Chairman of Welford Investments, a company that specialises in equity holdings, growth companies, ownership of freehold commercial properties, and advisory work.
Petar is a former Times Business Big Shot, and the recipient of the Business Turnaround Professional of the Year Award from the Institute for Turnaround, which he achieved in 2014 for his business leadership. He was cited for these awards for his exceptional performance, a strong moral compass, and innovation, attributes that have defined his working life. Over the course of his 36-year career he has built a reputation for being a customer-facing executive with a proven history of driving strategic growth and improving companies’ profits and fortunes. He has led some of the UK’s best-known logistics firms, working in parcels, contract and shared-user distribution, as well as supply chain and international logistics.
Petar was part of the founding team behind the internationally recognised fashion retailer, boohoo. Petar has also acted as a Non-Executive Director for Crawford Healthcare and is...Petar Cvetkovic is Founder & Chairman of Welford Investments, a company that specialises in equity holdings, growth companies, ownership of freehold commercial properties, and advisory work.
Petar is a former Times Business Big Shot, and the recipient of the Business Turnaround Professional of the Year Award from the Institute for Turnaround, which he achieved in 2014 for his business leadership. He was cited for these awards for his exceptional performance, a strong moral compass, and innovation, attributes that have defined his working life. Over the course of his 36-year career he has built a reputation for being a customer-facing executive with a proven history of driving strategic growth and improving companies’ profits and fortunes. He has led some of the UK’s best-known logistics firms, working in parcels, contract and shared-user distribution, as well as supply chain and international logistics.
Petar was part of the founding team behind the internationally recognised fashion retailer, boohoo. Petar has also acted as a Non-Executive Director for Crawford Healthcare and is currently Chairman at the Individual Protection Service (IPS).
A fan, sponsor and Non-Executive Director of Leicester Tigers Rugby Club, Petar supports The Matt Hampson Foundation. He is also a Patron of the Footprints Foundation, which aims to help vulnerable young and elderly people. His charitable work also includes raising money for The Christie and Prostate Cancer UK.moreless
Welford Investments specialises in equity holdings in growth companies, ownership of freehold commercial properties and advisory work. It works with a number of organisations including; the Individual Protection Service; Spok’d; and Cell Point Mobile.
boohoo
Co-Founder & Member of the Board of Directors
2007
-
2015
London, UK
boohoo is an online fashion retail group that includes the boohoo, boohooMAN, PrettyLittleThing and Nasty Gal brands. They design, source, market and sell clothing, shoes, accessories and beauty products targeted at 16-30 year old consumers.
Established in 1880, Leicester Tigers play their home matches at Welford Road Stadium. European Champions in consecutive seasons in the early 2000s, the club have won a highly respectable 20 major trophies, including a record 10 English Championships. The Tigers hold the record for successive Premiership finals appearances (9) and are one of four teams never to have suffered relegation.
Individual Protection Service (IPS)
Chairman
London, UK
The Individual Protection Service provides a free-to-use service where individuals can protect themselves from unwarranted cold calls and nuisance marketing.
Previous Board Positions
Crawford Healthcare
Director
Knutsford, UK
Crawford Healthcare, is a supplier of dermatology and woundcare products covering a broad range of skin conditions. The company is dedicated to developing and providing innovative treatment solutions to care for and repair the skin, helping bodies to maintain their natural defence system.
Matt Hampson Foundation is named after a former Leicester Tigers player. The Foundation aims to provide advice, support, relief and treatment for anyone suffering serious injury or disability which has arisen from any cause, but in particular from participation in, or training for, any sport or physical activity.
The Footprints Foundation aims to tackle the problems facing disadvantaged and vulnerable young and elderly people, and those people with significant health issues throughout the UK and the world.
Peter has raised money for The Christie and Prostate Cancer UK, by performing a comedy routine at The Comedy Store. Together with seven others, Petar helped contribute £124,000.
