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Petar Cvetkovic

Founder & Chairman

Welford Investments

Gerrards Cross, UK

Welford Investments
Petar Cvetkovic
MacLaren Cummings
Marco D'Arro
Quercus Real Assets

Petar Cvetkovic’s Biography

Petar Cvetkovic is Founder & Chairman of Welford Investments, which specialises in equity holdings, growth companies, ownership of freehold commercial properties and advisory work.

Petar is a former Times Business big shot and the recipient of the Business Turnaround Professional of the Year Award, from the Institute for Turnaround, which he achieved in 2014 for his business leadership. He was cited for these awards for his exceptional performance, a strong moral compass and innovation; attributes that have defined his working life. He has built a reputation for being a customer-facing executive, with a proven history of driving strategic growth and improving companies’ profits and fortunes, over the course of his 36-year career. He has led some of the UK’s best-known logistics firms, working in parcels, contract and shared-user distribution as well as supply chain & international logistics.

Petar was part of the Founding team behind the internationally recognised fashion retailer, boohoo. Petar has also acted as a Non-Executive Director for Crawford Healthcare and is currently the Chairman at the Individual Protection Service, IPS. A fan, sponsor and Non-Executive Director of Leicester Tigers Rugby Club, Petar supports The Matt Hampson Foundation and is a Patron of the Footprints Foundation, which aims to help vulnerable young and elderly people. His charitable work also includes raising money for The Christie and Prostate Cancer UK.

Petar Cvetkovic’s Newsfeed

Leicester Tigers refresh board of directors

Petar Cvetkovic said: “I was 11 years old when I was first introduced to the Tigers by my Gateway School rugby master, the great Jim Keadie. Since then, I have been a passionate supporter of the Club. It is an honour to work with England’s greatest club and I look forward to playing my part in returning Tigers to the top of English and European rugby.”

Petar Cvetkovic’s Background

Welford Investments logo Welford Investments logo
Welford Investments
Founder & Chairman
2017 - Present
London, UK
Welford Investments specialises in equity holdings in growth companies, ownership of freehold commercial properties and advisory work. It works with a number of organisations including; the Individual Protection Service; Spok’d; and Cell Point Mobile.
boohoo logo boohoo logo
Co-Founder & Member of the Board of Directors
2007 - 2015
London, UK
boohoo are a leading online fashion retail group with brands, boohoo, boohooMAN, PrettyLittleThing and Nasty Gal. They design, source, market & sell clothing, shoes, accessories & beauty products targeted at 16-30 year old consumers.
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Current Board Positions

Leicester Tigers
Non-Executive Director
Feb 2020 - Present
Leicester, UK
Established in 1880, Leicester Tigers play their home matches at Welford Road Stadium. European Champions in consecutive seasons in the early 2000s, the club have won a highly respectable 20 major trophies, including a record 10 English Championships. The Tigers hold the record for successive Premiership finals appearances (9) and are one of four teams never to have suffered relegation.
Individual Protection Service (IPS) logo Individual Protection Service (IPS) logo
Individual Protection Service (IPS)
London, UK
The Individual Protection Service provides a free-to-use service where individuals can protect themselves from unwarranted cold calls and nuisance marketing.

Previous Board Positions

Crawford Healthcare
Knutsford, UK
Crawford Healthcare, is a supplier of dermatology & woundcare products covering a broad range of skin conditions. The company are dedicated to developing and providing innovative treatment solutions to care for and repair the skin, helping bodies to maintain their natural defence system.


Matt Hampson Foundation
Melton Mowbray, UK
Matt Hampson Foundation is named after a former Leicester Tigers player. The Foundation aims to provide advice, support, relief and treatment for anyone suffering serious injury or disability which has arisen from any cause, but in particular from participation in or training for any sport or physical activity.
The Footprints Foundation
London, UK
The Footprints Foundation aims to tackle the problems facing disadvantaged and vulnerable young and elderly people, and those people with significant health issues throughout the UK and the world.
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