Mac Cummings

Co-Founder & CEO

Terakeet

Syracuse, NY, USA

Mac Cummings’ Biography

Mac Cummings is the CEO of Terakeet, the company he co-founded and strategically guided into the foremost Reputation Operating System for Fortune 500 enterprises, executives, and brands.

Mac embarked on his entrepreneurial journey as an undergraduate at Cornell University in the late 1990s, during the dot-com era. While enrolled in Cornell’s School of Industrial and Labor Relations, Mac launched Mindshark Software and Consulting from his dorm room. The company quickly became profitable through agreements he signed with Seibert Financial, Forbes, and General Electric.

Shortly after graduating, Mac moved back home to Syracuse, NY, where he and Patrick Danial founded Terakeet in 2001. As a diligent, visionary leader with an unwavering commitment to innovation and employee empowerment, Mac has led the company’s growth over the years. His forward-thinking and ability to anticipate and execute necessary pivots have been integral to securing Terakeet’s position at the forefront of a competitive, ever-evolving industry. Today, Terakeet is regarded as the premier partner for global brands... Mac Cummings is the CEO of Terakeet, the company he co-founded and strategically guided into the foremost Reputation Operating System for Fortune 500 enterprises, executives, and brands.

Mac embarked on his entrepreneurial journey as an undergraduate at Cornell University in the late 1990s, during the dot-com era. While enrolled in Cornell’s School of Industrial and Labor Relations, Mac launched Mindshark Software and Consulting from his dorm room. The company quickly became profitable through agreements he signed with Seibert Financial, Forbes, and General Electric.

Shortly after graduating, Mac moved back home to Syracuse, NY, where he and Patrick Danial founded Terakeet in 2001. As a diligent, visionary leader with an unwavering commitment to innovation and employee empowerment, Mac has led the company’s growth over the years. His forward-thinking and ability to anticipate and execute necessary pivots have been integral to securing Terakeet’s position at the forefront of a competitive, ever-evolving industry. Today, Terakeet is regarded as the premier partner for global brands and individuals seeking to manage their digital reputations and understand how they are discovered and viewed across search engines, LLMs, and AI platforms.

Mac has been recognized by several prestigious publications for his impact as an intrepid entrepreneur, founder, and thought leader. In 2022, he received Ernst & Young's Entrepreneur Of The Year® New York Award, and, as Terakeet’s CEO, he has helped the company earn honors from Fortune, Inc., and Digiday, among others. As of 2026, Terakeet has been named a certified Great Place to Work® for nine consecutive years.

A staunch philanthropist, Mac actively pursues opportunities to uplift communities in Central New York. He champions nonprofit initiatives and, alongside Terakeet, supports organizations such as The Boys and Girls Clubs of Syracuse, Blood Cancer United, and Cause for the Cuse. READ MORE VIEW LESS

Mac Cummings’ Newsfeed

Terakeet

The Real Story Behind the Name “Terakeet”

Terakeet

Terakeet Earns Great Place to Work® Certification for the Ninth Consecutive Year

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Mac Cummings’ Background

Terakeet

Co-Founder & CEO

Sep 2001 - Present

Syracuse, NY, USA

Terakeet serves as the leading Reputation Operating System for global enterprises, helping Fortune 500 brands and executives manage how they are discovered and perceived across search engines and AI platforms.

ReputationManagement.com

Executive Chairman

Aug 2015 - Present

Syracuse, NY, USA

Reputation Management is the global leader in enterprise-level brand reputation management services for Fortune 1000 companies, public figures, CEOs, and senior executives.

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Mac Cummings’ Gallery

MacLaren Cummings teaching students about Terakeet

Mac Cummings Entrepreneur of the Year Award

Previous Board Positions

CenterState CEO

Board of Directors

Syracuse, NY, USA

CenterState CEO is an independent business leadership organization and chamber of commerce that collaborates to ensure the success of its members and growth within the region.

Manlius Pebble Hill School

Alumni Board

Syracuse, NY, USA

The Manlius Pebble Hill School, established in 1926, is a non-sectarian, coeducational, independent school that is based in Syracuse, New York.

Previous Advisory Roles

Cornell Entrepreneurship Board

Member

Ithaca, NY, USA

The Cornell Entrepreneurship Board is an advisory council that brings together leaders, entrepreneurs and business managers that provide advice, support and financial resources to entrepreneurs and students.

Philanthropy

Boys and Girls Clubs

Supporter

Mac Cummings and Terakeet have supported the Boys & Girls Clubs of Syracuse for several years, annually offering financial aid to local families during the holiday season.

Blood Cancer United

Supporter

Rye Brook, NY, USA

Mac Cummings and Terakeet champion Blood Cancer United (formerly the Leukemia & Lymphoma Society) in its mission to research and work toward a cure for blood cancer. Each year, Terakeet offers financial donations and company-wide participation in the Light the Night Event in Syracuse.

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Media

Former FBI assistant director Matt Gorham joins Terakeet

Mar 2026

Mac Cummings shares why Terakeet brought on strategic advisor Matt Gorham and why it’s critical for organizations to build brand resilience amidst ever-evolving cybersecurity threats.

Here’s What It Really Takes to Lead a Bootstrapped Business

May 2025

Mac Cummings shares his experience in building a strong business without a safety net, offering perspective to fellow entrepreneurs who are looking to build a long-term, resilient business.

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Interviews

Mac Cummings Of Terakeet On How To Use Data To Take Your Company To The Next Level

Jul 2023

In this interview with Ben Ari, Mac explains how Terakeet has used data to improve productivity and improve efficiency.

Mac Cummings of Terakeet shares pivotal lessons from four influential leaders

Article

Aug 2021

Mac mentions four influential people who had an impact on his career in this interview.

Features

Terakeet Careers | The Real Story Behind the Name Terakeet

Apr 2026

Terakeet CEO & Co-founder Mac Cummings shares the origin story of the company and how he and co-founder Patrick Danial set up the business for long-term success.

Glassdoor names Terakeet’s Mac Cummings one of nation’s top CEOs for small companies

Jun 2021

Syracuse, NY, USA

The award is based on anonymous feedback from employees about their CEO’s leadership and their overall experience at work. “I am honored, and — to be honest — in shock,” said Mac Cummings. “Terakeet has grown beyond what we ever imagined possible when we started twenty years ago, and it’s because we have the greatest people.”

Publications

The Real Story Behind the Name “Terakeet”

Author

May 2023

Syracuse, NY, USA

Mac Cummings shares the story of the naming of Terakeet in this blog.

Awards & Recognition

Worklife Awards

Winner 2025 | Most Innovative Culture

Terakeet have been named as the Winner in 'Most Innovative Culture' category of the Worklife Awards.

Built In | 100 Best Remote Companies to Work For in 2025

Named

2025

Terakeet was named on the Built In list of 100 Best Remote Companies to Work For 2025

Great Place To Work

Certified

New York, NY, USA

Terakeet has consistently been certified as a 'Great Place To Work' from 2017 to 2026.

Stevie Awards | Company of the Year | Advertising, Marketing & Public Relations

Winner 2024

Terakeet won Company of the Year in the Advertising, Marketing & Public Relations - Large category of the American Business Awards (Stevies).

Built In | 100 Best Remote Midsize Places to Work 2024

Named

2024

Terakeet was named on the list of 100 Best Remote Midsize Places to Work 2024 List.

MarCom Awards: Marketing / Promotion Campaign

Winner

2023

Terakeet won a MarCom Award for a Digital Marketing Campaign for a leading eyeglass retailer.

Muse Creative Award | Strategic Program - Search Engine Optimizatio

Winner

2023

Terakeet won a Muse Creative Award in the 'Strategic Program - Search Engine Optimization' category in 2023.

Titan Marketing Awards

Winner

2023

Terakeet won Best Marketing Campaign (Health Products & Services) in the Titan Marketing Awards of 2023.

Best Companies to Work for in New York

Named

Terakeet has appeared on the list of The Best Companies to Work for in New York from 2021-2023.

Digiday Awards

Winner | Best Search Performance 2022

Terakeet won the Digiday Award for Best Search Performance in 2022.

Fortune Best Workplaces in Advertising & Marketing

Winner

Terakeet was named as one of the Best Workplaces in Advertising & Marketing by Fortune in their 2022 honors list.

US Search Awards

Winner

Terakeet was named a winner in the US Search Awards of 2022 in the 'Best Use of Search - B2C' category.

MarCom Awards | Organic Search Performance

Honoree

Terakeet was honored in the Organic Search Performance category of the MarCom Awards in 2022

CNY Business Journal | Best Places to Work

Awardee

Terakeet was named as on of the 'Best Places to Work' by CNY Business Journal in 2022.

Fortune Best Workplaces in New York 2022

Winner

Terakeet was named as one of the Fortune Best Workplaces in New York in 2022.

The Drum Awards | Marketing

Winner SEO

Terakeet won a Drum Award for Marketing in the SEO category in 2022.

Titan Awards | Most Innovative Company of the Year

Gold Winner

Terakeet was named Gold Winner of the Most Innovative Company of the Year Award at the 2022 Titan Awards.

Entrepreneur of the Year | New York

Winner

New York, NY, USA

Mac Cummings was named in the 2022 Ernst & Young Entrepreneur of the Year Awards in New York.

Inc. | Best WorkPlaces 2021

Named

Terakeet was named on the Inc. 'Best Workplaces' list of companies in 2021.

Digiday Awards

Worklife Awards: Best Employer for Parents

Terakeet won an award as the Best Employer for Parents in the Worklife Awards section of Digiday Awards in 2021.

Best and Brightest Companies to Work For in New York

Winner

Terakeet was named on the Best and Brightest Companies to Work For in New York list in 2021.

CNY Business Journal | Best Places to Work

Awardee

Terakeet was nominated by CNY Business Journal as one of 'Best Places to Work' in 2021.

Titan Awards | Best Search Engine Marketing Campaign

Winner

Terakeet was named as Winner in the 'Best Search Engine Marketing Campaign' category at the 2021 Titan Awards.

Digiday Awards

Winner | Best Search Performance 2021

Terakeet was named Winner in the Best Search Performance category in the 2021 Digiday Awards.

The Drum Awards | Marketing

Winner

Terakeet was named as a winner of The Drum Awards for Marketing in 2021.

Fortune Best Workplaces in New York 2021

Winner

Terakeet was named as one of the Fortune Best Workplaces in New York in 2021.

Top CEOs for Small and Medium Companies

Honoree

2021

New York, NY, USA

Glassdoor bases their annual list on anonymous feedback from employees about their CEO’s leadership and their overall experience at work. Terakeet is ranked ninth in the U.S. and first in New York on Glassdoor’s 2021 Top CEOs for Small and Medium-Sized Businesses list, with a 98% approval rating from employees.

Marcom Awards | Digital Media: Search Performance

Gold Winner

Terakeet was named a Gold Winner in the Digital Media: Search Performance category of the Marcom Awards in 2021.

Best Places to Work 2021

Named

Terakeet was named on the list of Best Places to Work in 2021.

The Best and Brightest Companies to Work For®

Honoree

Dec 2020

The Best and Brightest Companies to Work For® list identifies companies that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on a range of categories, including but not limited to: communication, work-life balance, employee education, diversity, recognition and retention.

CNY Business Journal | Best Places to Work

Awardee

Sep 2020

New York, NY, USA

Terakeet has been nominated by CNY Business Journal as one of the 'Best Places to Work' in 2020.

Fortune Best Workplaces in New York™ 2020

Featured

Jul 2020

New York, NY, USA

Terakeet was mentioned in the Fortune Best Workplaces in New York 2020 as researched and backed up by data from Great Place to Work.

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Speaking Engagements

Manlius Pebble Hill Commencement Speaker

Jun 2024

The 155th commencement ceremony for Manlius Pebble Hill School was held in June 2024 with alumnus Mac Cummings serving as the commencement speaker.

Economic Champion Luncheon: Visionary Speakers

Panel Member

Nov 2014

Syracuse, NY, USA

In this event hosted by CenterState CEO, Mac Cummings, Co-Founder and CEO of Terakeet, joins other visionary business leaders to talk about their paths to success.

Business Interests

US Beverage Net

Founding Shareholder

Syracuse, NY, USA

US Beverage Net is a technology company that helps with the inventory of draft beer and soft drinks by measuring the flow from the keg to the tap which reduces waste and increases profits.

The Water Initiative

Investor

The Water Initiative is an organization dedicated to bringing safe and clean drinking water to almost 5 million people globally.

Mac Cummings’ Education

Cornell University

BS | Industrial and Labor Relations

1997 - 2001

Mac Cummings

Co-Founder & CEO

Terakeet

Syracuse, NY, USA

Mac Cummings’ Biography

Mac Cummings’ Newsfeed

Mac Cummings’ Background

Mac Cummings’ Gallery

Previous Board Positions

Previous Advisory Roles

Philanthropy

Media

Interviews

Features

Publications

Awards & Recognition

Speaking Engagements

Business Interests

Mac Cummings’ Education

Company

Legal

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