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Liran Assness

CEO

The Sekta Group

Johannesburg, ZA

Liran Assness
Rupert Ashe
D5 Capital
Jessica Ayres
Timothy James & Partners

Liran’s Biography

Liran Assness is an inspirational South African entrepreneur in the mining and industrial sectors. He is the CEO of The Sekta Group, a specialised South African industrial services firm operating in the energy, petro-chemical, oil and gas, marine, mining, manufacturing and construction sectors.

Liran began his career as a commodities trader, and although his day-to-day focus has shifted to business development and leadership through Sekta, he has remained involved in resources throughout his career.

In 2013, Liran bought Redec Services, which he strategically scaled from a small business with 10 employees to a thriving company employing a workforce of 500 people. Redec mainly provides industrial and commercial maintenance services.

Utilising his experience in building and scaling specialised businesses, Liran also co-founded Tabono Investments, an investment firm focused on growing and supporting profitable businesses in highly focused sectors such as specialised engineering, construction, resources, industrial services and logistics.

In 2019, after the acquisition of several...
Liran Assness is an inspirational South African entrepreneur in the mining and industrial sectors. He is the CEO of The Sekta Group, a specialised South African industrial services firm operating in the energy, petro-chemical, oil and gas, marine, mining, manufacturing and construction sectors.

Liran began his career as a commodities trader, and although his day-to-day focus has shifted to business development and leadership through Sekta, he has remained involved in resources throughout his career.

In 2013, Liran bought Redec Services, which he strategically scaled from a small business with 10 employees to a thriving company employing a workforce of 500 people. Redec mainly provides industrial and commercial maintenance services.

Utilising his experience in building and scaling specialised businesses, Liran also co-founded Tabono Investments, an investment firm focused on growing and supporting profitable businesses in highly focused sectors such as specialised engineering, construction, resources, industrial services and logistics.

In 2019, after the acquisition of several industrial assets, including Redec, Liran formed The Sekta Group. Sekta has shown tremendous growth during a difficult time for all businesses, bucking the trend during the Covid-19 pandemic.

As a driven businessman and natural leader, Liran believes in “high performance as a life effort" – to lead from the front and to always give his utmost so that he motivates and inspires those around him to do the same.

He received The Kirsh Family Entrepreneur Award in 2020 in recognition of his incredible business success, demonstrated through the development of The Sekta Group. He was chosen out of a select group of finalists.

Liran graduated from the University of Johannesburg with a degree in Accountancy. He started his career as a Chartered Accountant.
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Liran’s Newsfeed

Billionaire Tomorrow
How an Auschwitz survivor inspired an African Entrepreneur

African entrepreneur, Liran Assness, talks to Roberto Coelho about his grandfather who survived the holocaust and how this provided him with the inspiration to strive for success.

South African Jewish Report
Liran Assness: Finding Opportunity in Challenges

Liran Assness, CEO of Sekta Group, is the winner of The Kirsh Family Entrepreneur Award for bringing hope, professional excellence and business leadership during the turbulent year of 2020.

Liran’s Background

The Sekta Group
CEO
Jun 2019 - Present
Midrand, ZA
The Sekta Group is a South African firm that provides support services to the industrial sector, including oil and gas, energy, manufacturing, petrochemical, marine, mining and construction companies.
Tabono Investments
Co-Founder
2018 - Present
Johannesburg, ZA
Tabono Investments is an equity partner that offers capital, leadership and expert knowledge to businesses with exceptional growth potential. It invests in specialised industries such as logistics, industrial products and services, mining and commodity trading.
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Liran’s Gallery

Interviews

African Mining News #7: Sekta Means Industry
Interviewed
Jun 2022
Johannesburg, ZA
Liran Assness was profiled in African Mining News about the success of The Sekra Group's business in the energy, petrochemical, oil & gas, marine, mining, manufacturing and construction sectors.

Awards & Endorsements

Absa Jewish Achiever Awards 2020
The Kirsh Family Entrepreneur Award Winner
2020
Johannesburg, ZA
Every year some of South Africa's top leaders are honoured at the annual Jewish Achiever Awards, celebrating consistent achievement in numerous fields, including entrepreneurship, business, philanthropy, empowerment, and the arts.

Liran’s Education

University of Johannesburg
CA (SA), Accounting
1999 - 2002