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Peter Eric Arnell

Founder & Chairman Intellectual Capital Investments PETERARNELL

Design & Branding Executive

New York, NY, USA

Peter Arnell
Pierre Andurand
Andurand Capital
Rupert Ashe
D5 Capital

Peter’s Biography

Peter Eric Arnell is a Brand and Design Expert, Author, Photographer and Founder, Chairman & Chief Creative Officer of PETERARNELL. He is known for transforming products, brands and campaigns for some of the world’s most prestigious companies, including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever and Fontainebleau. He has been at the forefront of creating, building and transforming brands, corporations, institutions and communities for more than 40 years.

Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work. His unique interdisciplinary approach to brand building unites graphic arts, communications, photography, filmmaking, experience design, product engineering, architecture and more to create holistic solutions that drive enduring brand value creation.

Arnell created the strategy, brand concept and creative for Donna Karan New York and DKNY. He contributed and collaborated with Samsung on the introduction of the company as a consumer-facing brand. He designed and created the global identity and packaging for the Pepsi brand and...
Peter Eric Arnell is a Brand and Design Expert, Author, Photographer and Founder, Chairman & Chief Creative Officer of PETERARNELL. He is known for transforming products, brands and campaigns for some of the world’s most prestigious companies, including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever and Fontainebleau. He has been at the forefront of creating, building and transforming brands, corporations, institutions and communities for more than 40 years.

Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work. His unique interdisciplinary approach to brand building unites graphic arts, communications, photography, filmmaking, experience design, product engineering, architecture and more to create holistic solutions that drive enduring brand value creation.

Arnell created the strategy, brand concept and creative for Donna Karan New York and DKNY. He contributed and collaborated with Samsung on the introduction of the company as a consumer-facing brand. He designed and created the global identity and packaging for the Pepsi brand and served as Chief Innovation Officer for both Chrysler and The Home Depot.

His work as a photographer has been lauded by critics from Vogue, I-D Magazine and other leading publications and has been exhibited at group and solo exhibitions around the world.

In 2010, Peter published the New York Times bestseller Shift, which showcases his four decades of branding and marketing experience. In 2022 Hatje Cantz is publishing ‘Peter Arnell: Projects 1980 – 2020’, a two-volume book that celebrates over four decades of innovation and an exceptionally diverse body of work. Arnell has received countless awards, including the first non-fashion designer to be awarded by the CFDA for his work with Donna Karan in 1987.

Arnell has also devoted significant energy in the non-profit space. He is a board member of the FDNY Foundation and previously served on the board of the Special Olympics.
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Peter’s Background

Intellectual Capital Investments, LLC | PETERARNELL
Branding and Design Executive | Founder & CEO
2011 - Present
New York, NY, USA
Intellectual Capital Investments | PETERARNELL is brand design and product development company. Renowned for its success in brand creation, innovation, consumer experience, product development and environmental design, it has developed a reputation for transforming products, brands and campaigns and its innovative and groundbreaking work with the world's most distinguished and respected companies.
Peter Arnell Photography
Photographer
New York, NY, USA
An inventive photographer, Arnell’s works have appeared for numerous fashion and lifestyle brands, and his fine art photography has been included in both solo and group exhibitions around the world. His photography has been lauded by critics from Vogue, I-D Magazine and other leading publications and was the subject of a solo exhibition curated by Frank Gehry at Milk Galleries in NYC.
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Peter’s Gallery

Board Positions

FDNY Foundation
Board of Directors
2010 - Present
New York, NY, USA
The FDNY Foundation is a non-profit established in 1981 to promote New York’s life and fire safety education. It is officially affiliated with the New York City Fire Department (FDNY) and achieves its goal of better protecting New York through community outreach and fundraising for better training and equipment, and to maintain operational excellence.

Previous Board Positions

Special Olympics
Board of Directors
2006 - 2010
Washington, DC, USA
The Special Olympics was founded in 1968 with the mission of fostering the inclusion and acceptance of all people. It uses the power of sports to provide a place for people with intellectual disabilities to discover their own strengths, skills, abilities and success.

Media

Reebok Terry Tate: Office LinebackerGame Time
Co-Creator
Sep 2002
Peter co-created one of the most popular SuperBowl advertisements titled "Reebok Terry Tate: Office LinebackerGame Time."
Rbk Allen Iverson and Jadakiss
Jan 2002
Peter produced a series of short films as part of Reebok's advertisements to appeal to a new demographic by using contemporary artists and sports figures.
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Interviews

The Today Show: Shift by Peter Arnell
Jun 2010
New York, NY, USA
Peter joins The Today Show to discuss his new book Shift, which takes the reader through his experiences creating transformative change for brands such as Reebok, Pepsi, and many others.
Peter Arnell and the Peapod
Jun 2009
New York, NY, USA
Peter Arnell joins CNN to discuss the Peapod and Chrysler's innovative Peapod Mobility initiative, one of the first-of-its-kind all-electric vehicle and technology programs.
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Features

Architectural Record
Exhibition Review: Frank Gehry Curates Peter Arnell at Milk Gallery
Mar 2014
New York, NY, USA
Frank Gehry’s curated collection of Arnell’s photography titled "Photographs 1984-2014 by Peter Arnell" was shown at the Manhattan Milk Gallery. The exhibition won praise for its high-contrast, diverse subjects.
Muhammad Ali and Peter Arnell Introduce G.O.A.T. at Google
Jan 2007
Muhammad Ali and Peter Arnell visit Google Campus to introduce G.O.A.T. Snack Foods.
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Publications

Peter Arnell: Projects 1980 – 2020 (publishing 2021)
New York, NY, USA
Throughout his long-standing career, Peter Arnell built a prominent and unparalleled reputation for creating groundbreaking, boundary-averse work for many of the most well-known brands. A beautifully conceptualized two-volume publication that celebrates over four decades of tireless innovation and provides rich insight into a creative mind and an exceptionally diverse body of work.
Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand
Author
Jun 2010
Arnell’s New York Times Best Seller Shift weaves together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi. Shift shares Arnell's vision regarding how each of person can rebrand and transform his or herself, both professionally and personally, to reach the success they desire.
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Awards & Endorsements

Council of Fashion Designers of America
Award of Excellence in Branding and Communications
1987
New York, NY, USA
The Council of Fashion Designers of America works to promote American fashion to the world stage. The CFDA Fashion Awards acknowledges excellence in fashion design.
Ellis Island Medal of Honor
Recipient
2007
The Ellis Island Medal of Honor is reserved for individuals who have given back to the country. Recipients include world leaders and Nobel Prize winners as well as those who are leaders in the arts, government, sports, or other sectors.
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