The Chief Brand and Design Officer for Fontainebleau Development, Peter Arnell, created a brand identity and logo for Fontainebleau Las Vegas, with the inspiration coming from the marble bow tie motif found in the lobby of the Fontainebleau Miami Beach.
Peter Arnell, Chief Brand and Design Officer for Fontainebleau, explained the significance of the animated bow tie lighting design on the New Year's Eve ball, saying it was chosen to link up with the Times Square nickname of 'the bow tie' while introducing the new Fontainebleau identity at the same time.