The Marque The Marque

Peter Eric Arnell

Founder & Chairman PETERARNELL, Intellectual Capital Investments

Design & Branding Executive

New York, NY, USA


Peter Arnell
Mark Angelo
Yorkville Advisors
Liran Assness
Tabono

Peter’s Biography

Peter Eric Arnell is a Brand and Design Expert, Author, Photographer and Founder, Chairman & Chief Creative Officer of PETERARNELL. He is known for transforming products, brands and campaigns for some of the world’s most prestigious companies, including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever and Fontainebleau. He has been at the forefront of creating, building and transforming brands, corporations, institutions and communities for more than 40 years.

Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work. His unique interdisciplinary approach to brand building unites graphic arts, communications, photography, filmmaking, experience design, product engineering, architecture and more to create holistic solutions that drive enduring brand value creation.

Arnell created the strategy, brand concept and creative for Donna Karan New York and DKNY. He contributed and collaborated with Samsung on the introduction of the company as a consumer-facing brand. He designed and created the global identity and packaging for the Pepsi brand and...
Peter Eric Arnell is a Brand and Design Expert, Author, Photographer and Founder, Chairman & Chief Creative Officer of PETERARNELL. He is known for transforming products, brands and campaigns for some of the world’s most prestigious companies, including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever and Fontainebleau. He has been at the forefront of creating, building and transforming brands, corporations, institutions and communities for more than 40 years.

Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work. His unique interdisciplinary approach to brand building unites graphic arts, communications, photography, filmmaking, experience design, product engineering, architecture and more to create holistic solutions that drive enduring brand value creation.

Arnell created the strategy, brand concept and creative for Donna Karan New York and DKNY. He contributed and collaborated with Samsung on the introduction of the company as a consumer-facing brand. He designed and created the global identity and packaging for the Pepsi brand and served as Chief Innovation Officer for both Chrysler and The Home Depot.

His work as a photographer has been lauded by critics from Vogue, I-D Magazine and other leading publications and has been exhibited at group and solo exhibitions around the world.

In 2010, Peter published the New York Times bestseller Shift, which showcases his four decades of branding and marketing experience. In 2023 Hatje Cantz published ‘Peter Arnell: Portfolio: 1980 – 2020’, a two-volume book that celebrates over four decades of innovation and an exceptionally diverse body of work. Arnell has received countless awards, including the first non-fashion designer to be awarded by the CFDA for his work with Donna Karan in 1987.

Arnell has also devoted significant energy in the non-profit space. He is a board member of the FDNY Foundation and previously served on the board of the Special Olympics.
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Peter’s Newsfeed

Yahoo! Sports
2 nights at the Fontainebleau, Las Vegas' hottest new hotel — ushering in a new luxury era

Anneta Konstantinides reviews the newest resort in Las Vegas, Fontainebleau, during the Super Bowl weekend and experiences the new era of luxury represented by its stunning design, memorable dining and breathtaking spa.

PR Newswire
Fontainebleau's Legacy Immortalized in Print as Assouline releases 'Fontainebleau' Book

Fontainebleau Chief Brand and Design Officer, Peter Arnell, has captured the history of the brand and its luxury destinations in his photographs of Fontainebleau Miami Beach and the new Fontainebleau Las Vegas in Assouline's publication 'Fontainebleau'.

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Peter’s Background

PETERARNELL | Intellectual Capital Investments, LLC
Branding and Design Executive | Founder and CEO
2011 - Present
New York, NY, USA
PETERARNELL | Intellectual Capital Investments is an interdisciplinary brand design and product development company. Known for its success in brand creation, innovation, consumer experience, product development and environmental design, it has developed a reputation for transforming products, brands and campaigns and its innovative and groundbreaking work with the world’s most respected companies.
 
Peter Arnell Photography
Photographer
New York, NY, USA
An inventive photographer, his works have appeared for numerous fashion and lifestyle brands and his fine art photography has been included in solo and group exhibitions around the world. His photography has been lauded by critics from Vogue, I-D Magazine and other publications and was the subject of a solo exhibition curated by Frank Gehry at Milk Galleries in NYC. peterarnellphotography.com
 
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Peter’s Gallery

Board Positions

FDNY Foundation
Board of Directors
2010 - Present
New York, NY, USA
The FDNY Foundation is a non-profit established in 1981 to promote New York’s life and fire safety education. It is officially affiliated with the New York City Fire Department (FDNY) and achieves its goal of better protecting New York through community outreach and fundraising for better training and equipment, and to maintain operational excellence.
 

Previous Board Positions

Special Olympics
Board of Directors
2006 - 2010
Washington, DC, USA
The Special Olympics was founded in 1968 with the mission of fostering the inclusion and acceptance of all people. It uses the power of sports to provide a place for people with intellectual disabilities to discover their own strengths, skills, abilities and success.
 

Media

Tom Brady Brings His Legendary Status to Fontainebleau Las Vegas with New Hall of Excellence
Article
Feb 2024
Peter is behind the design of the Hall of Excellence museum, featuring an architectural and exhibition design, having started work on the museum early in the collaboration
 
Peter Arnell: Portfolio 1980–2020
2023
New York, NY, USA
This video contains an introduction to Peter Arnell's new book, Peter Arnell: Portfolio 1980–2020, highlighting some of his most well-known advertising projects, including Pepsi, Nespresso, DKNY and Chanel, as well as video testimonials from the likes of Tommy Hilfiger, Frank Gehry, Gwyneth Paltrow, Tom Brady and many more.
 
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Interviews

Where the Greatest Creative Ideas Come From
Aug 2023
In this episode, legendary creative Peter Arnell, who helped shape DKNY, Samsung, PepsiCo, and more, breaks down his creative process — and shares how to make the most complex ideas memorably simple.
 
Shift, by Peter Arnell
2010
Atlanta, GA, USA
CNN interviews Peter Arnell on his new book, Shift. In this segment Arnell, the creator of some of the world's most iconic brands, shares how he transformed himself by losing over 250 pounds and redesigned his own life and brand.
 
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Features

Peter Arnell | Portfolio 1980 – 2020
2023
This reel highlights Peter's extensive and innovative work throughout his more than four decades of work creating groundbreaking, revered campaigns for many of the world’s most well-known brands, including Chanel, Reebok, Donna Karen and more.
 
Peter Arnell's Famous Campaigns Throughout the Years
May 2023
From Apple to Reekbok, Samsung to Fila, Peter Arnell looks back on the most iconic images of his 40-year career with the new two-volume tome, Peter Arnell Portfolio: 1980-2020.
 
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Publications

Assouline: Fontainebleau
Photographer
Feb 2024
Peter's stunning photography features in this beautiful book capturing the essence of the Fontainebleau Hotel at Miami Beach and its sister property in Las Vegas.
 
Peter Arnell: Portfolio 1980–2020
Author
Feb 2023
New York, NY, USA
Peter Arnell: Portfolio 1980–2020 celebrates over four decades of tireless innovation and provides rich insight into a creative mind and an exceptionally diverse body of work. Included are signature projects for Samsung, Chanel, Gucci, DKNY, Pepsi, Reebok, Nespresso and the Special Olympics, as well as texts by Frank Gehry, photographer Peter Lindbergh and NYT Times journalist Michel Marriott.
 
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Awards & Recognition

Council of Fashion Designers of America
Award of Excellence in Branding and Communications
1987
New York, NY, USA
The Council of Fashion Designers of America works to promote American fashion to the world stage. The CFDA Fashion Awards acknowledges excellence in fashion design.
 
Ellis Island Medal of Honor
Recipient
2007
The Ellis Island Medal of Honor is reserved for individuals who have given back to the country. Recipients include world leaders and Nobel Prize winners as well as those who are leaders in the arts, government, sports, or other sectors.
 
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Speaking Engagements

Harry Walker Agency
New York, NY, USA
Peter is represented by The Harry Walker Agency, a leading, global speakers' agency founded in 1946.