John Sunnucks

John Sunnucks’ Biography

John Sunnucks is a senior strategic communications adviser with more than 35 years’ experience advising boards, chairmen and chief executives on corporate reputation, capital markets, transactions and complex business issues. He is the founder of Vico Partners and a Senior Adviser at Nepean.

Much of his career has been spent at the intersection of business strategy, financial markets, regulation, politics and the media, advising organisations where reputation and effective communication have a direct bearing on corporate value.

John spent over 20 years at Brunswick, 16 as a Partner, advising major UK and international companies on financial and corporate communications, M&A, investor relations and reputation. He subsequently became a Partner at Tulchan Communications and later chaired the UK financial and corporate division of Bell Pottinger in the UK. In 2017, he established Vico Partners as an independent strategic communications advisory business.

John works principally with boards, chairmen, chief executives and senior management teams on corporate positioning, reputation... John Sunnucks is a senior strategic communications adviser with more than 35 years’ experience advising boards, chairmen and chief executives on corporate reputation, capital markets, transactions and complex business issues. He is the founder of Vico Partners and a Senior Adviser at Nepean.

Much of his career has been spent at the intersection of business strategy, financial markets, regulation, politics and the media, advising organisations where reputation and effective communication have a direct bearing on corporate value.

John spent over 20 years at Brunswick, 16 as a Partner, advising major UK and international companies on financial and corporate communications, M&A, investor relations and reputation. He subsequently became a Partner at Tulchan Communications and later chaired the UK financial and corporate division of Bell Pottinger in the UK. In 2017, he established Vico Partners as an independent strategic communications advisory business.

John works principally with boards, chairmen, chief executives and senior management teams on corporate positioning, reputation and communications. He helps senior decision-makers anticipate the reputational implications of business decisions, understand how different audiences may react and ensure that corporate strategy and narrative reinforce one another.

Outside his commercial career, John has substantial interests in music, horses, horse racing and the charitable sector. He plays the violin (in an orchestra), the piano and the organ. Other roles have included involvement with World Horse Welfare, British Youth Opera, the Royal Philharmonic Orchestra and Wincanton Racecourse.

John graduated from Lincoln College, Oxford, with a degree in English Language and Literature. READ MORE VIEW LESS

John Sunnucks’ Background

Vico Partners

Founder

Sep 2017 - Present

London, UK

Vico Partners is a strategy and communications consultancy which focuses on senior level counsel and advice for businesses and organisations. John is a Founder and responsible for financial communications and transactions.

Bell Pottinger

Partner

2014 - 2017

London, UK

Bell Pottinger was one of the world’s leading full-service communications companies. They delivered public relations services for their clients, embracing all skills and specialisms from across the communications spectrum.

Tulchan Communications LLP (Now Teneo Group)

Partner

2009 - 2013

London, UK

Tulchan Communications was a strategic financial and corporate communications advisory firm. Tulchan was acquired by Teneo in January 2023.

Brunswick Group

Partner

1989 - 2009

London, UK

Founded in 1987, Brunswick has been building relationships with their stakeholders in helping clients navigate the financial, political and social worlds. John worked on many of Brunswick's biggest and highest profile clients and was a Partner for most of his twenty years at the firm.

HM Forces, Household Cavalry

Officer

1981 - 1986

London, UK

The Household Cavalry is made up of the two most senior regiments in the British Army: The Life Guards and The Blues & Royals. It is divided into the Household Cavalry Regiment and the Household Cavalry Mounted Regiment.

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Previous Board Positions

Wincanton Racecourse

Director

Wincanton, UK

Wincanton Racecourse, home of the Kingwell Hurdle Day, is a Jockey Club-owned racecourse located in Wincanton, Somerset.

Current Advisory Roles

Nepean

Senior Adviser

Jul 2024 - Present

London, UK

Nepean is a management consultancy that specialises in reputation and communications. Founded in 2019 by Gavin Davis, former head of Sky’s Corporate Communications and Campaigns, Nepean adopts a human behavioural approach to tackle corporate challenges.

Charitable Interests

Royal Philharmonic Orchestra

Member of Development Board

Mar 2015 - Present

London, UK

The Royal Philharmonic Orchestra (RPO), founded in 1946, is a prestigious British orchestra based in London. Known for its diverse repertoire and high artistic standards, it performs approximately 200 concerts annually, reaching global audiences and collaborating with renowned artists.

British Youth Opera

Trustee

London, UK

British Youth Opera (BYO) is the UK's premier training opera company, dedicated to nurturing young talent in singing, directing, and production roles, providing essential professional opportunities and experiences in the opera industry.