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John Roussot

Founder & CEO, FiiT4GROWTH

Award-Winning Executive Coach

London, UK

John Roussot

William Russell

John Roussot’s Biography

John Roussot is an internationally respected executive coach, entrepreneur, and leadership strategist dedicated to empowering his clients to unlock their highest potential and achieve purposeful growth. As the Founder and CEO of FiiT4GROWTH, he works with visionary entrepreneurs, business leaders, and principals of family offices to elevate performance, expand influence, and create enduring impact.

For more than twenty years, Mr Roussot has coached and advised clients in over thirty countries, from Fortune 500 executives to next-generation wealth creators, helping them gain clarity, strengthen focus, and take purposeful action. His Liberating Greatness® Coaching Framework, the foundation of his book Liberate Your Greatness, has empowered thousands to align personal mastery with professional excellence and lead with conviction. Alongside his one-to-one work, he has also designed and delivered global capability academies for leading multinational organisations, developing leadership pipelines and embedding cultures of high performance.

Mr Roussot’s approach is shaped by his own journey... John Roussot is an internationally respected executive coach, entrepreneur, and leadership strategist dedicated to empowering his clients to unlock their highest potential and achieve purposeful growth. As the Founder and CEO of FiiT4GROWTH, he works with visionary entrepreneurs, business leaders, and principals of family offices to elevate performance, expand influence, and create enduring impact.

For more than twenty years, Mr Roussot has coached and advised clients in over thirty countries, from Fortune 500 executives to next-generation wealth creators, helping them gain clarity, strengthen focus, and take purposeful action. His Liberating Greatness® Coaching Framework, the foundation of his book Liberate Your Greatness, has empowered thousands to align personal mastery with professional excellence and lead with conviction. Alongside his one-to-one work, he has also designed and delivered global capability academies for leading multinational organisations, developing leadership pipelines and embedding cultures of high performance.

Mr Roussot’s approach is shaped by his own journey from corporate leadership to entrepreneurship, from turning around a family business to building a global coaching brand. A black belt in three martial arts, he channels the discipline, clarity, and composure forged through years of training into every aspect of his coaching and leadership work.

As a Certified High-Performance Coach, Mr Roussot blends strategic insight with a deep understanding of human behaviour, helping leaders translate potential into lasting impact.

Based in London, he delivers private coaching intensives, bespoke strategy retreats, and keynote talks worldwide, united by a single purpose: to help people realise their full potential and shape meaningful change across industries and generations. READ MORE VIEW LESS

John Roussot’s Newsfeed

Fiit4Growth

Unveiling the Six Levels of Mastery in Personal and Professional Growth: A Roadmap to Success

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Big Think

5 ways for leaders to cultivate a “spirit of excellence” in teams

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John Roussot’s Background

FiiT4GROWTH

Founder & CEO

Sep 2020 - Present

London, UK

FiiT4GROWTH is a UK-based coaching and training firm that develops leadership and team capabilities for organisations.

Reckitt Retail

Director | Global Commercial Capability

Jul 2018 - Aug 2020

Slough, UK

Reckitt Retail refers to the consumer goods segment of Reckitt, a British multinational that develops and markets household brands, including Dettol, Durex, Lysol, Gaviscon.

Arla Foods Plc

Senior Director | Customer Excellence

Jun 2017 - Jun 2018

Leeds, UK

Arla Foods is a Danish-Swedish dairy cooperative owned by farmers, producing milk, cheese, butter, and other dairy products for markets worldwide.

Kantar

Director | Consulting

Oct 2015 - May 2017

Johannesburg, ZA

Kantar Retail is a research and advisory firm that provides insights into shopper behaviour, retail trends, and market performance for consumer goods companies.

Glendinning Management Consultants

Associate

2006 - 2011

Addlestone, UK

Glendinning Consultants was a management consultancy that advised businesses on strategy, organisation, and operational improvement.

Elephant & I

Owner & Partner

2004 - 2010

Richards Bay, ZA

Elephant & I is a coffee shop in Richards Bay, South Africa, known for serving food and beverages in a family-friendly setting.

Procter & Gamble

National Account Manager

2000 - 2004

Johannesburg, ZA

Procter & Gamble (P&G) is an American multinational company that manufactures and markets consumer goods, including personal care, hygiene, and household products, operating in markets worldwide. John was also the Head of Customer Marketing for Gillette South Africa.

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John Roussot’s Gallery

John Roussot presenting on stage

John Roussot presenting as a keynote speaker

John Roussot at Certified High Performance Institute.

John Roussot at the Spartan 20 Race.

Philanthropy

Operation Christmas Child

Donor

London, UK

Operation Christmas Child, a project of Samaritan’s Purse, delivers shoeboxes filled with toys, school supplies, and essentials to children in need, worldwide.

UN Sustainable Development Goals

Donor

London, UK

The United Nations Sustainable Development Goals are a set of 17 global objectives adopted in 2015, aimed at addressing challenges such as poverty, inequality, environmental protection, and access to education and healthcare by 2030.

Media

Earning Success Through Taking Care of Yourself

Podcast

Feb 2024

London, UK

In this episode, John Roussot, talks about the essence of leadership and personal growth and shares insights on how he is creating high-performance teams.

Kill the Imposter Syndrome Once and For All

Podcast

Oct 2024

London, UK

“Kill Imposter Syndrome Once and For All” is a podcast episode featuring John Roussot, in which he discusses how shifting away from self-doubt towards a mindset framed around service can unlock creativity and personal potential.

Interviews

John Roussot | The New Portrait of Leadership.

Interviewee

Dec 2023

London, UK

John featured in Authority Magazine in “The New Portrait of Leadership,” where he discusses evolved leadership frameworks, including the “5C’s” of effective leadership (clarity, connection, communication, collaboration, co-creation). He also highlights his bestselling book Liberate Your Greatness.

Accreditation

High Performance Institute (HPI)

Certified | High Performance Coach

Nov 2019

London, UK

The High Performance Institute is a research and training organisation, focused on studying and teaching practices that improve individual and team performance.

Publications

Liberate Your Greatness

Author

Oct 2023

London, UK

In 2023, John Roussot published Liberate Your Greatness, a book that draws on his international experience to provide practical guidance on leadership, performance, and personal growth.

Awards & Recognition

Globbee® Business Awards

Buisness Coach & Mentor of the Year

2022

London, UK

The Globee® Business Awards are an international business awards programme that recognises achievements in areas such as leadership, innovation, and organisational performance.

Globbee® Business Awards

Acheivments in Coaching & Mentoring

2022

London, UK

The Globee® Business Awards are an international business awards programme that recognises achievements in areas such as leadership, innovation, and organisational performance.

The Stevie Awards

Best Entrepreneur Business & Professional Services

2023

London, UK

The Gold Stevie Award is an international business honour presented for outstanding achievements in areas such as leadership, entrepreneurship, and workplace performance.

Corporate Vision Magazine

Best Specialist High Performing Coaching Company

2024

London, UK

The Business Awards shine a spotlight on the remarkable entrepreneurs and enterprises driving change, creating jobs, and enriching lives in countless ways.

Corporate Vision Magazine

Best Coaching and Leadership Development Program Provider

2023

London, UK

The Business Awards shine a spotlight on the remarkable entrepreneurs and enterprises driving change, creating jobs, and enriching lives in countless ways.

Lloyds Bank British Business Excellence Awards

Finalist | Entrepreneur of the Year

2022

London, UK

The British Business Excellence Awards is the elite business awards programme for businesses of all shapes and sizes.

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John Roussot’s Education

UCT | University of Cape Town

Bachelor of Business Science, Marketing Hons.

1996 - 1999