Simon Pavitt

Simon Pavitt’s Biography

Simon Pavitt is the Founder and Chief Executive Officer of Capstones Co, a specialist advisory firm that helps successful individuals conceive and deliver their “Capstones”: passion projects and significant initiatives that define the next phase of their career or legacy.

Alongside Capstones Co, Simon serves as Chief Advisor to London Technology Club (LTC), an investment network of technology entrepreneurs, venture capital firms and family offices. In this role, he works closely with investors and founders, and contributes to the Club’s international events and content. An accomplished interviewer, moderator and host, Simon has led over 200 events for LTC and interviewed high-profile figures such as former Prime Ministers, billionaires, entrepreneurs, athletes and industry leaders.

As a writer and commentator on technology and investment trends, Simon has published a series of reports for LTC examining the impact of technology across sectors such as Formula One, fine wine, art and finance. His first book, "Capstones: The Art & Architecture of Meaningful Passion Projects", was published... Simon Pavitt is the Founder and Chief Executive Officer of Capstones Co, a specialist advisory firm that helps successful individuals conceive and deliver their “Capstones”: passion projects and significant initiatives that define the next phase of their career or legacy.

Alongside Capstones Co, Simon serves as Chief Advisor to London Technology Club (LTC), an investment network of technology entrepreneurs, venture capital firms and family offices. In this role, he works closely with investors and founders, and contributes to the Club’s international events and content. An accomplished interviewer, moderator and host, Simon has led over 200 events for LTC and interviewed high-profile figures such as former Prime Ministers, billionaires, entrepreneurs, athletes and industry leaders.

As a writer and commentator on technology and investment trends, Simon has published a series of reports for LTC examining the impact of technology across sectors such as Formula One, fine wine, art and finance. His first book, "Capstones: The Art & Architecture of Meaningful Passion Projects", was published by Harriman House (part of Pan Macmillan) in 2025.

Simon is an active investor in growth-stage technology businesses and participates in LTC’s Pledge Fund II. He also advises high-performance companies such as Silverstone Paint Technology and its spin-out, Seamless Digital.

His career spans more than two decades in commercial strategy, technology and marketing, with a focus on sport. He has held senior roles in Formula One, with SAP at McLaren Mercedes and as Commercial Director of Manor Racing F1 team. He was also part of the leadership team that established Fuse Sport + Entertainment within Omnicom Media Group, negotiating global partnerships valued at over $2 billion.

Simon is a Fellow of the Royal Society of Arts (FRSA) and an alumnus of Harvard Business School. He has lectured at London Business School and holds a BSc (Hons) in Psychology from the University of Nottingham. READ MORE VIEW LESS

Simon Pavitt’s Newsfeed

London Technology Club

Capstones: The Art and Architecture of Passion Projects Book Launch

Simon Pavitt’s Background

Capstones Co

Founder and Chief Executive Officer

2017 - Present

London, UK

Capstones Co advises successful individuals, including entrepreneurs, investors, sportsmen and senior leaders, on the development of their passion – or “capstone” - projects. The firm supports both the thinking behind these initiatives and the practical steps needed to deliver them. The firm operates on a referral-led model and engages in areas including sport, culture, philanthropy and investment.

Manor Racing Formula One Team

Chief Marketing Officer

2016 - 2017

Banbury, UK

Manor Racing was a Formula One team that competed from 2010 to 2017, originally as Virgin Racing and later as Marussia F1 Team. The team was acquired by entrepreneur Stephen Fitzpatrick in 2015, when it was rebranded as Manor Racing. Based in the UK, it operated as an independent team before ceasing operations in 2017.

Fuse Sport + Entertainment

Chief Commercial Officer

Jul 2010 - May 2016

London, UK

Fuse Sport & Entertainment, part of Omnicom Media Group, is a global agency specialising in sport and entertainment marketing. Between 2010 and 2016, it expanded internationally, advising major brands - including Formula One - on sponsorship strategy and partnerships.

GMR Marketing

Global Sponsorship & Events

May 2007 - Jul 2010

London, UK

GMR Marketing is an experiential marketing agency with a strong focus on sport and sponsorship. It helps brands bring partnerships to life through interactive event and on-the-ground activity. Its work includes managing brand presence at major sporting events such as the Olympics and Formula One.

Generate Sponsorship

Sponsorship Strategy and Sales

Jul 2004 - 2007

London, UK

Generate Sponsorship was a consultancy specialising in sponsorship strategy and sales, working with global brands and rights holders across sport, entertainment, charity and the arts. Its clients included England Golf, Rugby Europe and Cirque du Soleil. In 2016, it was acquired by Mongoose Sports & Entertainment (part of Mission Marketing Group plc).

Lowe and Partners Worldwide

Stella Artois Tennis Championships

Sep 2002 - Jul 2004

London, UK

Lowe & Partners was a major international advertising agency that helped large brands develop and run their marketing campaigns worldwide. Through its long-standing relationship with Stella Artois, the firm's founder, Sir Frank Lowe, played a key role in establishing the brand’s sponsorship of the Queen’s Club tennis championships.

Octagon

Athlete Management

2002 - 2002

London, UK

Octagon is a global sports and entertainment agency, part of Interpublic Group (IPG), It advises brands and rights holders on sponsorship strategy, manages partnerships and delivers events across major sports and cultural platforms. The agency also represents athletes, supporting contract negotiations and commercial opportunities.

Cooper Gay

Reinsurance Broker

2000 - 2002

London, UK

Cooper Gay is an independent reinsurance broker that helps insurance companies manage risk by arranging cover with global insurers.

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Current Advisory Roles

London Technology Club

Chief Advisor

2017 - Present

London, UK

London Technology Club is an international investment network that brings together entrepreneurs, venture capital firms, family offices and institutional investors to invest in technology companies. It combines investment activity with events and content focused on technology trends and sectors.

Silverstone Paint Technology Ltd (SPT)

Advisor

Towcester, UK

Silverstone Paint Technology (SPT) is a specialist coatings company focused on high-performance paint solutions, particularly within motorsport and advanced engineering sectors. Located in “Motorsport Valley” near Silverstone, the company develops lightweight, aerodynamically optimised coatings designed to enhance performance in Formula One, professional cycling, and high-end automotive projects.

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Media

The Capstone Moment for F1's Elite, with businessman and author Simon Pavitt

Podcast

Oct 2025

Simon discusses his experience in Formula One, including the evolution of sponsorship and branding, and shares insights from his book, Capstones, on what F1 professionals do after their careers and how they find purpose beyond the sport.

The Wine Hour: Simon Pavitt

Podcast

Oct 2021

This episode of The Wine Hour brings together industry voices to explore the intersection of wine, culture, and innovation. In conversation with guest Simon Pavitt [38:55], the episode considers how technology is shaping the future of fine wine, as well as Simon’s broader reflections on passion projects and the evolving wine landscape.

Interviews

Paddock Magazine: Building Productive Relationships

Interviewee

Dec 2018

This Paddock Magazine article features Simon discussing how to build effective and productive professional relationships. Drawing on his experience in Formula One and advisory work, Simon outlines the importance of trust, communication, and long-term alignment in business interactions.

Features

The Mayfair Times: The Capstone Kid

Profile

Dec 2025

An interview with Simon Pavitt about his book "Capstones", which looks at how successful people move on from their main careers and focus on projects that feel more meaningful and personal later in life.

Why It's All In The Name For The Manor Racing F1 Team

Sep 2016

Simon talks about his role at the Manor Racing F1 team, focusing on how branding, sponsorship, and even the team’s name are used to build identity and attract partners in Formula One.

Publications

Capstones: The Art & Architecture of Meaningful Passion Projects

Author

Sep 2025

"Capstones: The Art & Architecture of Meaningful Passion Projects", published by Harriman House, is a luxury coffee table-style book that sets out a practical framework for defining and delivering “capstone” projects. It explores how individuals can apply their experience, network and capital to create a meaningful next chapter after career or financial success, with examples spanning business, sport, philanthropy and culture.

London Technology Club

Report Author

London, UK

Simon has written multiple reports for LTC examining the impact of future technology on industries such as Formula One, fine wine, art, sailing & superyachts, longevity, ESG, AI, property, fashion, preventative health, climate change, nutrition, space and finance.

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Awards & Recognition

Duathlon European Championships

#25

Oct 2018

Eivissa, ES

At the 2018 Duathlon European Championships in Ibiza, Simon finished 25th in the sprint event for men aged 40-44. A Sprint Duathlon is a multisport race consisting of three stages: a 5km run, a 20km bike ride, and a 2.5km run.

Duathlon World Championships

#26

Aug 2017

Penticton, CA

In 2017, at the Duathlon World Championships in Penticton, Canada, Simon was placed 26th in the sprint event for men aged between 35 and 39.

Training & Management Courses

Harvard Business School

Omnicom University Advanced Management Programme

Cambridge, MA, USA

Academic Appointments

London Business School

Lecturer: Sports Marketing and Technology

London, UK

Speaking Engagements

London Technology Club

Interviewer, Moderator and Host

London, UK

Simon has hosted over 200 live, in-person events for LTC across London, Hong Kong, Dubai, Los Angeles, Malta, St Tropez, Abu Dhabi, Geneva and New York. In this capacity, he has interviewed a wide range of high-profile figures, including former Prime Ministers, Sirs and Dames, billionaires, Olympic medallists, professional athletes, industry leaders, supermodels, Oscar winners, venture capital investors and technology entrepreneurs.

Fellowships

The Royal Society of Arts

Fellow

London, UK

The Fellowship of the Royal Society of Arts (RSA) is a global network of individuals committed to social progress and innovation. Fellows are recognised for their contributions to their fields and collaborate through events, research and initiatives addressing economic, social and environmental challenges.

Investments

LTC Pledge Fund II

Investor

2021 - Present

London, UK

London Technology Club’s Pledge Fund II is a venture investment vehicle that provides club members with access to curated, growth-stage technology opportunities.

Simon Pavitt’s Education

The University of Nottingham

Psychology, BSc

1996 - 1999

Founder and Chief Executive Officer

Capstones Co

London, UK

Simon Pavitt’s Biography

Simon Pavitt’s Newsfeed

Simon Pavitt’s Background

Current Advisory Roles

Media

Interviews

Features

Publications

Awards & Recognition

Training & Management Courses

Academic Appointments

Speaking Engagements

Fellowships

Investments

Simon Pavitt’s Education

Company

Legal

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