Roger Devlin, chairman of Persimmon, said: 'It is important that we listen in order to improve and this consultation process is a vital step in hearing from our customers, employees, and many other people important to our business. 'We hope that as many of our stakeholders as possible will take the time to contribute to this important process and I am very grateful to them for participating.'

Roger Devlin, Persimmon chairman, said: “This is a first among the UK’s large housebuilders and I hope will lead the way in change across the sector.  This move, and the urgency with which we will introduce it, is a clear and unambiguous signal of cultural and operational change at Persimmon, putting customer care at the very centre of the business."

Roger Devlin, Persimmon's chairman, said: "This is a first among the UK's large housebuilders and I hope will lead the way in change across the sector. This move, and the urgency with which we will introduce it, is a clear and unambiguous signal of cultural and operational change at Persimmon, putting customer care at the very centre of the business."

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