Services Profiles Contact

Niall Horan

Founder

Modest! Golf Management

London, UK

Niall Horan

Niall’s Biography

Niall Horan is a globally acclaimed musician and philanthropist, and the Founder of Modest! Golf Management. He is also an active Investor and Advisor at Gym+Coffee, the largest athleisure company in Ireland.

A driving force at both Modest! Golf and Modest! Sports Marketing, Niall has utilised the impressive partnerships and contacts he has made in the corporate world during his decade in the music industry. The golf agency highly values its talent, and he has close relationships with all his players, ensuring they are supported in all aspects of their careers. Through Modest! Golf's collaboration with The R&A, he also helps to develop young talent.

A keen golfer with an eye for business, Niall has been involved in philanthropic work throughout his career. He is an ambassador for ISPS Handa and, along with Modest! Golf, has partnered with the organisation to create the ISPS Handa World Invitational, an LPGA Tour, European Tour and Ladies European Tour event that awards equal prize money to male and female competitors – a world first.

Along with golfer Justin Rose, Niall founded... Niall Horan is a globally acclaimed musician and philanthropist, and the Founder of Modest! Golf Management. He is also an active Investor and Advisor at Gym+Coffee, the largest athleisure company in Ireland.

A driving force at both Modest! Golf and Modest! Sports Marketing, Niall has utilised the impressive partnerships and contacts he has made in the corporate world during his decade in the music industry. The golf agency highly values its talent, and he has close relationships with all his players, ensuring they are supported in all aspects of their careers. Through Modest! Golf's collaboration with The R&A, he also helps to develop young talent.

A keen golfer with an eye for business, Niall has been involved in philanthropic work throughout his career. He is an ambassador for ISPS Handa and, along with Modest! Golf, has partnered with the organisation to create the ISPS Handa World Invitational, an LPGA Tour, European Tour and Ladies European Tour event that awards equal prize money to male and female competitors – a world first.

Along with golfer Justin Rose, Niall founded Horan & Rose, a charity event that mixes music and golf to raise awareness and funds for life-saving cancer research. Through its phenomenal fundraisers, Horan & Rose has raised more than £2.6m in aid of Cancer Research UK and other charities.

He is a big supporter of organisations like Drive Chip Putt in America, which encourages the next generation of golfers. He is also keen to see more inclusivity within the golfing community and encourages women to take up the sport.

Niall is from Mullingar in County Westmeath, Ireland, and started his career as a member of popular boy band One Direction, releasing five award-winning albums and selling more than 70 million records with the group. As a successful solo artist signed to the Capitol Records label under the Universal Music Group banner, he has had chart-topping hits across the globe and has won numerous awards. READ MORE VIEW LESS

Niall’s Newsfeed

Irish Examiner

Cork-based Gym+Coffee taps extra €17m funding

Gym+Coffee, the leisure brand from Cork, have announced that they plan to grow their share of the UK market following the confirmation of a further €17m investment. Niall Horan entered a partnership with Gym+Coffee in 2021 when he became an Investor and Advisor to the brand.

Read more

Irish Golfer

St. Mellion Estate to host British Challenge presented by Modest! Golf

Co-Founder of Modest! Golf, Niall Horan, expressed his delight in confirming their continued relationship with the Challenge Tour through the return of the British Challenge to be held at St. Mellion this year.

Read more

View News Archive

Niall’s Background

Modest! Golf Management

Founder

May 2016 - Present

London, UK

Modest! Golf Management is an elite family-oriented firm with a focus on golfing talent. They help their clients achieve success in all facets of their careers, both off and on the golf course.

Modest! Sports Marketing

Co-Founder

London, UK

Modest! Sports Management provides consultancy in the areas of talent management, events, brand partnerships and charity. We believe in the power of sport's ability to break down barriers.

View all Hide

Niall’s Gallery

Niall performing at the 2021 Horan & Rose Fundraising Event.

Other Business Interests

The R&A

Ambassador

Jan 2021 - Present

St Andrews, UK

Modest! Golf is collaborating with The R&A to develop programmes to inspire participation in golf amongst more young people.

Drive, Chip & Putt

Ambassador

Drive, Chip & Putt is a junior golf development competition that is free and available nationwide in the USA. The competition aims to develop golfers with an emphasis on the three fundamental skills employed in the sport.

Current Board Positions

40 Love

Director

Los Angeles, CA, USA

40 Love is a Sports Bar, Lounge and Restaurant launched by Niall's friend Sean Mulholland in 2020. The venue is reminiscent of a traditional American Country Club and is open in the evenings all week whilst offering lunch at the weekend. A popular spot to be seen!

Philanthropy

Horan & Rose

Founder

Mar 2016 - Present

London, UK

Niall and golfer Justin Rose have joined forces to create Horan & Rose, a charity event that combines music and golf to help raise funds for Cancer Research UK and other charities.

Soccer Aid

2016 - 2019

Soccer Aid is a leading British charity event that has raised more than £38 million in support of UNICEF UK, through donations and ticket sales. Niall was a part of the Soccer Aid 2016 star lineup as an assistant manager and player for the Rest of the World Team. In 2019 he played for the World XI Team.

View all Hide

Media

Niall Horan Highlights Superstars of Women's Golf

Interviewed

Jul 2021

Niall speaks about his campaign to make golf more inclusive of girls and women. He also discusses how he wants to improve people's perceptions of golf and how to make the sport more appealing to a wider audience.

Former One Direction Singer Helping Steer Golf in the Right Direction

Interviewed

Mar 2021

Niall speaks about how he wants to make a difference in the world of golf, the ISPS Handa World Invitational event, his vision for the sport’s future, and much more.

Niall Horan Tries the Drive, Chip and Putt

Interviewed

Jan 2021

While attempting the Drive, Chip and Putt Challenge, Niall reflects on his music career and the young individuals taking part in the golf tournament.

Niall Horan Turning Golfing Passion Into Modest Game-Changer

Interviewed

Apr 2020

In this Forbes article, Niall delves into his passion and love for all types of golf, Modest! Golf Management and much more.

Niall Horan Makes Donation to ALONE Charity

Quoted

Apr 2020

Dublin, IE

Niall’s makes a €100,000 donation to ALONE, a leading Irish charitable organisation that has aided the elderly throughout the Covid-19 pandemic.

Niall Horan joins Soccer Aid’s World XI team

Quoted

Apr 2019

Niall was a member of Soccer Aid's 2019 World XI Team, playing alongside Usain Bolt.

View all Hide

Interviews

The Future of Golf and the Solheim Cup

Interviewee

Sep 2021

Niall discusses the future of golf, the Solheim Cup and Leona Maguire’s performance at the BMW PGA Championship in this Sky Sports Golf interview.

Niall Horan talks ISPS Handa World Invitational

Interviewee

Jul 2021

Ballymena, IE

In this American Golf interview, Mia Baker speaks to Niall about the ISPS Handa World Invitational event, inclusivity, American Golf's support, and more.

Niall Horan & Mark McDonnell of Modest! Golf talk golf, talent and success

Interviewee

Mar 2021

London, UK

On an episode of Talking With Titans, Kirsty Gallacher speaks to Modest! Golf founders about the firm's journey and the ISPS Handa World Invitational.

From One Direction to one of golf's most influential figures

Interviewee

Mar 2021

In this interview, Modest! Golf founder Niall discusses the ISPS HANDA World Invitational, what motivates him, his partnership with R&A, and the one thing he would change about golf.

Niall Horan talks all things golf with Sky Sports Golf

Interviewee

Jan 2021

Los Angeles, CA, USA

In this Sky Sports Golf interview, Niall speaks about playing golf when he was younger, his Modest! Golf business, and increasing youth involvement and participation in golf.

Welcome Niall Horan and Modest! Golf

Interviewee

Jan 2021

R&A interviews Niall about the company’s vision for golf, and how the sport can be more inclusive and appeal to younger individuals across the globe.

Niall Horan on The Late Late Show

Interviewee

May 2020

In this The Late Late Show interview, Niall shares why he donates to the ALONE charity, the importance of helping the community, and much more.

Modest! Golf’s Niall Horan and Mark McDonnell exclusive Q&A

Interviewee

Jun 2018

Dublin, IE

The two Co-Founders speak to Irish Golfer about Modest! Golf's focus, Irish signings, inclusivity, the power of promotion, and more.

Niall Horan Explains Emotional Reasons Behind Horan & Rose

Interviewee

Jun 2018

Niall speaks to On Demand Entertainment, delving into his reasons for creating Horan & Rose, his passion for creating awareness, raising funds for Cancer Research UK, and more.

Golf Digest Interview and Pool Challenge with Niall Horan

Interviewee

Mar 2017

Niall is interviewed by Golf Digest while attempting golf shots of increasing difficulty to raise funds for the REACH organisation .

View all Hide

Features

Modest! Golf supports drive for junior golf

Quoted

Jan 2021

St Andrews, UK

The R&A announces their collaboration with Modest! Golf in which they will focus on building programmes that inspire and motivate young people to participate in the world of golf.

Awards & Recognition

BMI London Awards 2021

Recipient

Oct 2021

London, UK

Niall received a BMI London Award for his song "Moral of the Story" in the Pop Award Songs category.

BMI London Awards 2020

Recipient

Oct 2020

London, UK

Niall was the recipient of the BMI London Award for his song "Nice to Meet Ya" in the Pop Award Songs category.

View all Hide

Charitable Interests

ISPS Handa

Ambassador

ISPS Handa is a non-profit organisation that supports blind and disabled as well as able bodied sports events across the globe. It aims to break down boundaries in the sports industry and to inspire a changing world by funding events in golf, archery, bowling, boxing, football, rugby and more.

ALONE

Donor

Apr 2020 - Present

Dublin, IE

Founded in 1977, ALONE is an organisation highlighting the key issues faced by elderly people who live alone. Based in Ireland, they envision a community where older people can age happily at home while staying connected to their communities.

Business Interests

Gym+Coffee

Investor & Advisor

Apr 2021 - Present

Dublin, IE

Gym+Coffee is an athleisure brand and network of people on a mission to enrich people's lives. The company, which was founded in 2017, is Ireland's largest and best-known athleisure brand.

Press Releases

Modest! Sports Marketing & Modest! Golf Group to partner The Condor Club at Château du Coudreceau

Quoted

The announcement of Modest! Golf Management’s partnership with The Condor Club at Château du Coudreceau estate in France, a beautiful luxury estate immersed in a rich French culture.

Modest Golf supports English Under 18 Championship

Quoted

Jun 2021

Woodhall Spa, UK

England Golf is a national amateur golf governing body. In this announcement, Niall shares Modest! Golf Management's enthusiasm for their sponsorship of the English Under 18 Championship.