...There are also big structural changes taking place in advertising and marketing.Unilever, one of the traditional big spenders, has cut back its number of agencies and the fees it pays the remainder...Some agencies are fighting back. Johnny Hornby’s The&Partnership (49 per cent owned by WPP) has a big in-house agency called Pulse inside News UK’s Southwark HQ in London and is starting work on new client Toyota Europe with a whole Europe-wide network of them.
“The U.K. has a lot to offer,” says Johnny Hornby, Chairman and CEO of The&Partnership. “We have always been home to some of the world’s greatest creative advertising. From the pioneering days of CDP in the sixties, and Saatchi & Saatchi in the seventies, through to the complex landscape today. We have an undisputed heritage when it comes to storytelling.”