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Justin King CBE


London, UK

Justin King
Scott Kimple
Warrington Asset Management LLC
Barbara-Ann King
Investec Wealth & Investment UK

Justin King’s Biography

Justin King has been a leader in customer-facing businesses for over three decades. He has served in many senior roles at leading companies, including Sainsbury's, M&S, Asda, Häagen-Dazs, PepsiCo & Mars.

An influential businessman in the retail industry, Justin is credited for having turned Sainsbury’s around. At the beginning of his ten-year tenure at the company, he implemented a successful programme to ‘Make Sainsbury’s Great Again’. Under his leadership, the iconic British retailer trebled profits and delivered a shareholder return of 85%.

As an advocate for responsible business, Justin was influential in establishing the retailer’s long-standing relationship with Comic Relief, where the company pledged £1 for every £10 donated to the charity. In addition, he was instrumental in pioneering the company’s sponsorship of the Paralympic Games.

Justin was Vice Chairman & Senior Adviser at Terra Firma and served as a director on a number of boards within the TF portfolio. He led the sale of Wyevale Garden Centres and brighterkind, both TF companies. He is a Non-Executive Director of M&S and itim Group, and serves on PWC’s Public Interest Body. He is a Senior Adviser to Snappy Shopper, Sazka Group and Atrato, Investment Adviser to Supermarket Income REIT (SUPR).

Previously, Justin was a Director of the LOCOG and Staples, and served on the audit committee of both organisations. He was also a Member of the UK Prime Minister’s Business Advisory Group. Justin has a passion for cars and served as interim Chairman of the Manor Racing F1 team during its restructuring.

Justin speaks regularly on the topics of leadership through change and responsible business.

To recognise his services to the retail industry, Justin was awarded a CBE in HM The Queen’s New Year Honours List 2011 and in 2013 was named Most Admired Business Leader by Management Today.

Justin launched Made by Sport in 2019, a charity that champions the power of sport to transform young lives.

Justin King’s Newsfeed

The Sunday Times
King of the grocers aims his trolley at the Big Tech tax avoiders

Businessman Justin King was interviewed in The Sunday Times.

City AM
Justin King: Big business must do more to support grassroots sport

Justin King, Chairman of Made By Sport, is mentioned in an article by City AM regarding the Tokyo 2020 Olympic Games and how large businesses need to do more to support grassroots sport.

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Justin King’s Background

Terra Firma
Vice Chairman & Senior Adviser
Sep 2015 - May 2021
London, UK
Based in London, Terra Firma (TF) is one of Europe’s top private equity firms. The meaning, solid ground, is to reflect the firm’s stable and unique approach which is to invest in asset-rich companies that operate in essential industries. Before taking on the role of Vice Chairman and Senior Adviser, Justin served as the Head of Portfolio Businesses.
Chief Executive Officer
Mar 2004 - 2014
London, UK
Sainsbury’s is one of the three largest supermarket chains in the United Kingdom. It was founded in 1869 by John James Sainsbury and now has over 1,400 stores across the country and is considered a market leader for its strong online presence.
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Justin King’s Gallery

Current Board Positions

itim Group plc
Non-Executive Director
Jul 2021 - Present
London, UK
itim Group plc is a SaaS-based technology business that provides specialist software to multi-channel retailers. itim helps optimise businesses and stores, allowing them to improve their financial performance.
Member of the Advisory Board
Jul 2021 - Present
London, UK
Allwyn, the UK trading name for SAZKA Group, is Europe's leading lottery operator. SAZKA Group is led by an industry-leading team in the UK as well as international experts.
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Previous Board Positions

Wyevale Garden Centres
Brentford, UK
Wyevale Garden Centres was the largest garden centre group in the UK and consisted of 154 garden centres in England and Wales.
Wilmslow, UK
A stand-alone business, part of the Four Seasons Health Care Group, brighterkind is a private care home provider for the elderly.
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Current Advisory Roles

Snappy Shopper
Senior Adviser & Investor
Apr 2021 - Present
London, UK
Snappy Shopper is a rapid delivery app that enables users to receive goods from local convenience shops within 30 minutes.
Atrato Capital
Senior Adviser
Jan 2019 - Present
London, UK
Atrato Capital is an investment adviser that specialises in supermarket real estate and is the Investment Adviser to Supermarket Income REIT (SUPR). Atrato Capital has a team with a wealth of experience as senior-level professionals within the grocery sector.


Made By Sport
Founder & Chairman
2019 - Present
London, UK
Drawing on the power of sport to change lives, Justin King launched Made by Sport in 2019. A charity that champions the ability of sport to transform young lives.


Five Minute Pitch TV
Apr 2020
London, UK
Justin King and Steve Windsor (Adviser to Supermarket Income REIT) discuss updates on supermarket supply chains, profits and share prices to share their knowledge with the investor community.
May 2019
As part of an RSA panel, Justin discusses whether ‘Being Fair in Business is a Choice’.
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Awards & Endorsements

New Year Honours
Commander of the Order of the British Empire (CBE)
Jan 2011
London, UK
Justin was awarded a CBE, Commander of the Order of the British Empire, for his services to the retail industry in HM The Queen’s New Year Honours List in 2011.
Management Today
Most Admired Business Leader
London, UK
Management Today named Justin the Most Admired Business Leader for his impact as CEO of Sainsbury's and for achieving the 35th consecutive quarter of growth for the retailer.
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Justin King’s Education

University of Bath logo University of Bath logo
University of Bath
Bachelor of Commerce, Business Administration

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