Scott Kimple
Warrington Asset Management LLC
Ewan Kirk
GAM Systematic | Cantab

Justin King CBE


Harbury, UK

Justin King CBE


Justin King has been a leader in customer-facing businesses for over three decades. He has served in many senior roles at leading companies, including Sainsbury's, M&S, Asda, Häagen-Dazs, PepsiCo and Mars.

An influential businessman in the retail industry, Justin is credited for having turned Sainsbury’s around. At the beginning of his ten-year tenure at the company, Justin implemented a successful programme to ‘Make Sainsbury’s Great Again’. Under Justin’s leadership, the iconic British retailer trebled profits and delivered a shareholder return of 85%.

As an advocate for responsible business, Justin was influential in establishing the retailer’s long-standing relationship with Comic Relief, where the company pledged £1 for every £10 donated to the charity. In addition, Justin was instrumental in pioneering the company’s sponsorship of the Paralympic Games.

Justin is Vice Chairman and Senior Adviser at Terra Firma and serves as Non-Executive Director on its portfolio companies Annington and EverPower. He led the sale of Wyevale Garden Centres and brighterkind, both Terra Firma companies. He is a Non-Executive Director of M&S and serves on PWC’s Public Interest Body. He is a Senior Advisor to Atrato, Investment Adviser to Supermarket Income REIT (SUPR).

Previously, Justin was a Director of the LOCOG and Staples, and served on the audit committee of both organisations. He was also a Member of the UK Prime Minister’s Business Advisory Group. Justin has a passion for cars and served as interim Chairman of the Manor Racing F1 team during its restructuring.

Justin speaks regularly on the topics of leadership through change and responsible business.

To recognise his services to the retail industry, Justin was awarded a CBE in HM The Queen’s New Year Honours List 2011 and in 2013, was named Most Admired Business Leader by Management Today.

Justin launched Made by Sport in 2019, a charity that champions the power of sport to transform young lives.

Justin King’s Newsfeed

Retail Gazette
Ex-Sainsbury’s CEO Justin King “optimistic” about the future of high streets

Justin King, Vice Chairman and Senior Advisor at Terra Firma, says, “People will continue to walk down the high street safely and choose to go into stores that look safe or quiet…I’m optimistic about the high street.”

Justin King’s Background

Vice Chairman & Senior Adviser
Sep 2015 - Present
London, UK
Based in London, Terra Firma is one of Europe’s top private equity firms. The meaning, solid ground, is to reflect in the firm’s stable and unique approach which is to invest in asset-rich companies that operate in essential industries. Before taking on the role of Vice Chairman and Senior Adviser, Justin served as the Head of Portfolio Businesses.
Chief Executive Officer
Mar 2004 - 2014
London, UK
Sainsbury’s is one of the three largest supermarket chains in the United Kingdom. It was founded in 1869 by John James Sainsbury and now has over 1,400 stores across the country and is considered a market leader for its strong online presence.
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Justin King’s Gallery

Other Business Interests

Special Adviser
London, UK
Atrato Capital is an investment adviser that specialises in supermarket real estate and is the Investment Adviser to Supermarket Income REIT (SUPR). Atrato Capital has a team with a wealth of experience as senior-level professionals within the grocery sector.

Current Board Positions

Non-Executive Director
Jan 2019 - Present
London, UK
Public Interest Body
Jul 2015 - Present
London, UK
PwC is a multinational professional services network with headquarters in London. It is the second largest professional services firm in the world and is one of the Big Four auditing firms.
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Previous Board Positions

Brentford, UK
Wyevale Garden Centres was the largest garden centre group in the UK and consisted of 154 garden centres in England and Wales.
Wilmslow, UK
A stand-alone business, part of the Four Seasons Health Care Group, brighterkind is a private care home provider for the elderly.
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Founder & Chairman
2019 - Present
London, UK
Drawing on the power of sport to change lives, Justin King launched Made by Sport in 2019. A charity that champions the power of sport to transform young lives.


Apr 2020
London, UK
Justin King and Steve Windsor (Adviser to Supermarket Income REIT) discuss updates on supermarket supply chains, profits and share prices to share their knowledge with the investor community.
May 2019
As part of an RSA panel, Justin discusses whether ‘Being Fair in Business is a Choice’.
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Awards & Endorsements

Commander of the Order of the British Empire (CBE)
Jan 2011
London, UK
Justin was awarded a CBE, Commander of the Order of the British Empire, for his services to the retail industry in HM The Queen’s New Year Honours List in 2011.
Most Admired Business Leader
London, UK
Management Today named Justin the Most Admired Business Leader for his impact as CEO of Sainsbury's and for achieving the 35th consecutive quarter of growth for the retailer.
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Justin King’s Education

University of Bath logo University of Bath logo
University of Bath
Bachelor of Commerce, Business Administration