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Justin King CBE

Businessman

London, UK

Justin King
Scott Kimple
Warrington Asset Management LLC
Barbara-Ann King
Investec Wealth & Investment UK

Justin King’s Biography

Justin King has been a leader in client-facing companies for more than 30 years. He has served in many senior roles at leading companies, including Sainsbury's, Asda, M&S, Häagen-Dazs, PepsiCo & Mars.

The influential businessman is credited for having turned Sainsbury’s around. At the beginning of his decade-long tenure at the iconic British retailer, he executed a successful plan to ‘Make Sainsbury’s Great Again’. Under his leadership, Sainsbury’s delivered a shareholder return of 85% and tripled profits.

As a campaigner for responsible business, Justin was instrumental in establishing the company’s long-standing association with British charity Comic Relief, where the retailer pledged £1 for every £10 donated to the organisation. He was also key in establishing Sainsbury’s Paralympic Games sponsorship.

Justin was Senior Adviser & Vice Chairman at Terra Firma and acted as a director on several boards within their portfolio. He headed the sale of brighterkind and Wyevale Garden Centres, both Terra Firma companies. He is a Non-Executive Director of M&S and itim Group, and serves...
Justin King has been a leader in client-facing companies for more than 30 years. He has served in many senior roles at leading companies, including Sainsbury's, Asda, M&S, Häagen-Dazs, PepsiCo & Mars.

The influential businessman is credited for having turned Sainsbury’s around. At the beginning of his decade-long tenure at the iconic British retailer, he executed a successful plan to ‘Make Sainsbury’s Great Again’. Under his leadership, Sainsbury’s delivered a shareholder return of 85% and tripled profits.

As a campaigner for responsible business, Justin was instrumental in establishing the company’s long-standing association with British charity Comic Relief, where the retailer pledged £1 for every £10 donated to the organisation. He was also key in establishing Sainsbury’s Paralympic Games sponsorship.

Justin was Senior Adviser & Vice Chairman at Terra Firma and acted as a director on several boards within their portfolio. He headed the sale of brighterkind and Wyevale Garden Centres, both Terra Firma companies. He is a Non-Executive Director of M&S and itim Group, and serves on PWC’s Public Interest Body. He is a Senior Adviser to Snappy Shopper, Sazka Group and Atrato, and Investment Adviser to Supermarket Income REIT (SUPR).

He was previously a Member of the British Prime Minister’s Business Advisory Group. He was also a Director of Staples and the LOCOG, and held a position on the audit committee of both organisations. A car enthusiast, Justin served as the Manor Racing F1 team’s interim Chairman during its reorganisation.

In 2011, Justin King was awarded a CBE in HM The Queen’s New Year Honours List to recognise his services to the retail industry, and was named Most Admired Business Leader by Management Today two years later.

He regularly speaks on the topics of leadership through change and responsible business, and launched Made by Sport in 2019, an aid organisation that advocates the power of sport to transform the lives of young people.
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Justin King’s Newsfeed

The Sunday Times
King of the grocers aims his trolley at the Big Tech tax avoiders

Businessman Justin King was interviewed in The Sunday Times.

City AM
Justin King: Big business must do more to support grassroots sport

Justin King, Chairman of Made By Sport, is mentioned in an article by City AM regarding the Tokyo 2020 Olympic Games and how large businesses need to do more to support grassroots sport.

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Justin King’s Background

Terra Firma
Vice Chairman & Senior Adviser
Sep 2015 - May 2021
London, UK
Based in London, Terra Firma (TF) is one of Europe’s top private equity firms. The meaning, solid ground, is to reflect the firm’s stable and unique approach which is to invest in asset-rich companies that operate in essential industries. Before taking on the role of Vice Chairman and Senior Adviser, Justin served as the Head of Portfolio Businesses.
Sainsbury's
Chief Executive Officer
Mar 2004 - 2014
London, UK
Sainsbury’s is one of the three largest supermarket chains in the United Kingdom. It was founded in 1869 by John James Sainsbury and now has over 1,400 stores across the country and is considered a market leader for its strong online presence.
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Justin King’s Gallery

Current Board Positions

itim Group plc
Non-Executive Director & Member of the Retail Advisory Committee
Jul 2021 - Present
London, UK
itim Group plc is a SaaS-based technology business that provides specialist software to multi-channel retailers. itim helps optimise businesses and stores, allowing them to improve their financial performance.
Allwyn
Member of the Advisory Board
Jul 2021 - Present
London, UK
Allwyn, the UK trading name for SAZKA Group, is Europe's leading lottery operator. SAZKA Group is led by an industry-leading team in the UK as well as international experts.
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Previous Board Positions

Annington
Non-Executive Director
London, UK
Annington is one of the UK’s largest private owners of residential property with a portfolio worth over £7 billion that consist of more than 40,000 properties.
EverPower logo EverPower logo
EverPower
Non-Executive Director
Pittsburgh, PA, USA
EverPower is a renewable energy (wind power) company that operates as Trireme Energy Development. Based in Pittsburgh, Pennsylvania, EverPower is a leader in developing and operating utility-scale wind projects in the United States.
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Current Advisory Roles

Snappy Shopper
Senior Adviser & Investor
Apr 2021 - Present
London, UK
Snappy Shopper is a rapid delivery app that enables users to receive goods from local convenience shops within 30 minutes.
Atrato Capital
Senior Adviser
Jan 2019 - Present
London, UK
Atrato Capital is an investment adviser that specialises in supermarket real estate and is the Investment Adviser to Supermarket Income REIT (SUPR). Atrato Capital has a team with a wealth of experience as senior-level professionals within the grocery sector.

Philanthropy

Made By Sport
Founder & Chairman
2019 - Present
London, UK
Drawing on the power of sport to change lives, Justin King launched Made by Sport in 2019. A charity that champions the ability of sport to transform young lives.

Media

Five Minute Pitch TV
Interviewee
Apr 2020
London, UK
Justin King and Steve Windsor (Adviser to Supermarket Income REIT) discuss updates on supermarket supply chains, profits and share prices to share their knowledge with the investor community.
The RSA
Panellist
May 2019
As part of an RSA panel, Justin discusses whether ‘Being Fair in Business is a Choice’.
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Awards & Endorsements

New Year Honours
Commander of the Order of the British Empire (CBE)
Jan 2011
London, UK
Justin was awarded a CBE, Commander of the Order of the British Empire, for his services to the retail industry in HM The Queen’s New Year Honours List in 2011.
Management Today
Most Admired Business Leader
2013
London, UK
Management Today named Justin the Most Admired Business Leader for his impact as CEO of Sainsbury's and for achieving the 35th consecutive quarter of growth for the retailer.
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Justin King’s Education

University of Bath
Bachelor of Commerce, Business Administration

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