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Justin King CBE

Businessman

London, UK

Justin King

Warrington Asset Management LLC

RAB Capital Limited

Justin King’s Biography

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Justin King has been a leader in customer-facing businesses for over three decades. He has served in many senior positions at leading companies, including Sainsbury's, Asda, M&S, Häagen-Dazs, PepsiCo and Mars.

The influential businessman is credited for having turned Sainsbury’s around. At the beginning of his decade-long tenure at the iconic British retailer, he executed a successful plan to ‘Make Sainsbury’s Great Again’. Under his leadership, Sainsbury’s delivered a shareholder return of 85% and tripled profits.

He is an advocate for responsible business and was instrumental in establishing the company’s long-standing relationship with Comic Relief, where the retailer pledged £1 for every £10 donated to the charity. He was also the driving force behind Sainsbury’s Paralympic Games sponsorship.

Justin was appointed Chair of Allwyn Entertainment in 2022. He is a Non-Executive Director of M&S and Itim Group, and is a Senior Adviser to Snappy Shopper, Rezolve, Itsu and Atrato. He is also an Investment Adviser to Supermarket Income REIT (SUPR).

Previously, Justin was Vice Chairman... Justin King has been a leader in customer-facing businesses for over three decades. He has served in many senior positions at leading companies, including Sainsbury's, Asda, M&S, Häagen-Dazs, PepsiCo and Mars.

The influential businessman is credited for having turned Sainsbury’s around. At the beginning of his decade-long tenure at the iconic British retailer, he executed a successful plan to ‘Make Sainsbury’s Great Again’. Under his leadership, Sainsbury’s delivered a shareholder return of 85% and tripled profits.

He is an advocate for responsible business and was instrumental in establishing the company’s long-standing relationship with Comic Relief, where the retailer pledged £1 for every £10 donated to the charity. He was also the driving force behind Sainsbury’s Paralympic Games sponsorship.

Justin was appointed Chair of Allwyn Entertainment in 2022. He is a Non-Executive Director of M&S and Itim Group, and is a Senior Adviser to Snappy Shopper, Rezolve, Itsu and Atrato. He is also an Investment Adviser to Supermarket Income REIT (SUPR).

Previously, Justin was Vice Chairman & Senior Adviser at Terra Firma and served as a director on several boards within the TF portfolio. He headed the sale of Wyevale Garden Centres and brighterkind, both TF companies. He sat on PWC’s Public Interest Body and was a Director of the LOCOG and Staples, serving on the audit committee of both firms. He was also a Member of the UK Prime Minister’s Business Advisory Group. Justin has a passion for cars and was interim Chairman of the Manor Racing F1 team during its restructuring.

He speaks regularly on the topics of leadership through change and responsible business.

Justin was awarded a CBE in HM The Queen’s New Year Honours List 2011 to recognise his services to the retail industry, and was named Most Admired Business Leader by Management Today in 2013.

He launched Made by Sport in 2019, a charity that champions the power of sport to transform young lives. moreless

Justin King’s Newsfeed

Bdaily News

Sainsbury’s former CEO joins child-friendly cleaning brand

Justin King CBE is mentioned in an article by Bdaily News regarding his recent appointment as an Advisor and Investor to Nimble, the sustainable cleaning products producer based in London.

Gaming Intelligence

Allwyn selects Chair of lottery operations

Justin King is mentioned in this article by Gaming Intelligence regarding the recent announcement that he has been appointed Chairman of Allwyn Entertainment's UK lottery operations.

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Justin King’s Background

Allwyn Entertainment Ltd

Chairman

Apr 2022 - Present

London, UK

Allwyn, the UK trading name for SAZKA Group, is Europe's leading lottery operator. SAZKA Group is led by an industry-leading team in the UK as well as international experts.

Terra Firma

Vice Chairman & Senior Adviser

Sep 2015 - May 2021

London, UK

Based in London, Terra Firma (TF) is one of Europe’s top private equity firms. The meaning, solid ground, is to reflect the firm’s stable and unique approach which is to invest in asset-rich companies that operate in essential industries. Before taking on the role of Vice Chairman and Senior Adviser, Justin served as the Head of Portfolio Businesses.

Sainsbury's

Chief Executive Officer

Mar 2004 - 2014

London, UK

Sainsbury’s is one of the three largest supermarket chains in the United Kingdom. It was founded in 1869 by John James Sainsbury and now has over 1,400 stores across the country and is considered a market leader for its strong online presence.

Marks & Spencer

Director Food

2001 - 2004

London, UK

Marks & Spencer (M&S) is a leading UK retailer that sells food, clothing, home products and offers financial services.

Asda

Managing Director, Hypermarkets Division

1994 - 2001

Leeds, UK

Asda is one of the United Kingdom’s largest supermarket retailers and was founded in 1949. As part of Walmart, the world’s largest retailer, Asda aims to ensure that consumers benefit from low prices.

Häagen-Dazs

Managing Director, UK

1990 - 1994

London, UK

A premium American ice cream brand established in Brooklyn in 1961. Häagen-Dazs focuses on using only the highest quality ingredients to offer an authentic, top quality product.

PepsiCo

Sales & Marketing Director

1989 - 1990

Cairo, EG

PepsiCo is a multinational food, snack and beverage organisation that oversees the manufacturing, marketing, and distribution of their products. The multinational is headquartered in New York and was established in 1965 after a merger between Pepsi-Cola Company and Frito-Lay, Inc.

Mars, Incorporated

Graduate Trainee

1983 - 1989

London, UK

Mars, Incorporated is an American manufacturer of confectionery, pet food and other food products. The multinational company also provides animal care services. Some of their most well-known brands include M&M’s, Snickers, Twix, Skittles, Pedigree and Royal Canin.

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Justin King’s Gallery

Current Board Positions

itim Group plc

Non-Executive Director & Member of the Retail Advisory Committee

Jul 2021 - Present

London, UK

itim Group plc is a SaaS-based technology business that provides specialist software to multi-channel retailers. itim helps optimise businesses and stores, allowing them to improve their financial performance.

Marks & Spencer

Non-Executive Director

Jan 2019 - Present

London, UK

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Previous Board Positions

Allwyn Entertainment Ltd

Member of the Advisory Board

Jul 2021 - Apr 2022

London, UK

Justin served as an Advisor and Member of the company's Bid Advisory Board before being appointed Chairman in April 2022.

Annington

Non-Executive Director

London, UK

Annington is one of the UK’s largest private owners of residential property with a portfolio worth over £7 billion that consist of more than 40,000 properties.

EverPower

Non-Executive Director

Pittsburgh, PA, USA

EverPower is a renewable energy (wind power) company that operates as Trireme Energy Development. Based in Pittsburgh, Pennsylvania, EverPower is a leader in developing and operating utility-scale wind projects in the United States.

Wyevale Garden Centres

Chairman

Brentford, UK

Wyevale Garden Centres was the largest garden centre group in the UK and consisted of 154 garden centres in England and Wales.

brighterkind

Chairman

Wilmslow, UK

A stand-alone business, part of the Four Seasons Health Care Group, brighterkind is a private care home provider for the elderly.

Manor Racing MRT

Interim Chairman

2014 - 2015

Banbury, UK

Manor Racing MRT was a British Formula One racing team that was established and based in Banbury, Oxfordshire.

Staples Inc.

Director

2009 - 2015

Framingham, MA, USA

Staples Inc. is a major American retailer that specializes in office supplies and related products. It was founded in 1986 in Brighton, Massachusetts, and became part of the Fortune 500 in 1996.

Sainsbury's

Chief Executive Officer

2004 - 2014

London, UK

LOCOG | London Organising Committee of the Olympic and Paralympic Games

Board Member & Member of Audit Committee

2009 - 2013

London, UK

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) was established to oversee the planning of the 2012 Summer Olympic and Paralympic Games hosted by London.

UK Government Prime Minister’s Business Advisory Group

Member

London, UK

The Prime Minister’s Business Advisory Group consists of business leaders from numerous sectors across the UK that serve as advisors to the Prime Minister, providing high-level, strategic advice.

Marks & Spencer

Director Food

2001 - 2004

London, UK

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Current Advisory Roles

Snappy Shopper

Senior Adviser & Investor

Apr 2021 - Present

London, UK

Snappy Shopper is a rapid delivery app that enables users to receive goods from local convenience shops within 30 minutes.

Atrato Capital

Senior Adviser

Jan 2019 - Present

London, UK

Atrato Capital is an investment adviser that specialises in supermarket real estate and is the Investment Adviser to Supermarket Income REIT (SUPR). Atrato Capital has a team with a wealth of experience as senior-level professionals within the grocery sector.

Philanthropy

Made By Sport

Founder & Chairman

2019 - Present

London, UK

Drawing on the power of sport to change lives, Justin King launched Made by Sport in 2019. A charity that champions the ability of sport to transform young lives.

Media

Five Minute Pitch TV

Interviewee

Apr 2020

London, UK

Justin King and Steve Windsor (Adviser to Supermarket Income REIT) discuss updates on supermarket supply chains, profits and share prices to share their knowledge with the investor community.

The RSA

Panellist

May 2019

As part of an RSA panel, Justin discusses whether ‘Being Fair in Business is a Choice’.

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Awards & Endorsements

New Year Honours

Commander of the Order of the British Empire (CBE)

Jan 2011

London, UK

Justin was awarded a CBE, Commander of the Order of the British Empire, for his services to the retail industry in HM The Queen’s New Year Honours List in 2011.

Management Today

Most Admired Business Leader

2013

London, UK

Management Today named Justin the Most Admired Business Leader for his impact as CEO of Sainsbury's and for achieving the 35th consecutive quarter of growth for the retailer.

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Justin King’s Education

University of Bath

Bachelor of Commerce, Business Administration