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Justin King CBE

Businessman

London, UK

Justin King
Scott Kimple
Warrington Asset Management LLC
Joshua King
RAB Capital Limited

Justin King’s Biography

Justin King has been a leader in customer-facing businesses for over three decades. He has served in many senior positions at leading companies, including Sainsbury's, Asda, M&S, Häagen-Dazs, PepsiCo and Mars.

The influential businessman is credited for having turned Sainsbury’s around. At the beginning of his decade-long tenure at the iconic British retailer, he executed a successful plan to ‘Make Sainsbury’s Great Again’. Under his leadership, Sainsbury’s delivered a shareholder return of 85% and tripled profits.

He is an advocate for responsible business and was instrumental in establishing the company’s long-standing relationship with Comic Relief, where the retailer pledged £1 for every £10 donated to the charity. He was also the driving force behind Sainsbury’s Paralympic Games sponsorship.

Justin was appointed Chair of Allwyn Entertainment in 2022. He is a Non-Executive Director of M&S and Itim Group, and is a Senior Adviser to Snappy Shopper, Rezolve, Itsu and Atrato. He is also an Investment Adviser to Supermarket Income REIT (SUPR).

Previously, Justin was Vice Chairman...
Justin King has been a leader in customer-facing businesses for over three decades. He has served in many senior positions at leading companies, including Sainsbury's, Asda, M&S, Häagen-Dazs, PepsiCo and Mars.

The influential businessman is credited for having turned Sainsbury’s around. At the beginning of his decade-long tenure at the iconic British retailer, he executed a successful plan to ‘Make Sainsbury’s Great Again’. Under his leadership, Sainsbury’s delivered a shareholder return of 85% and tripled profits.

He is an advocate for responsible business and was instrumental in establishing the company’s long-standing relationship with Comic Relief, where the retailer pledged £1 for every £10 donated to the charity. He was also the driving force behind Sainsbury’s Paralympic Games sponsorship.

Justin was appointed Chair of Allwyn Entertainment in 2022. He is a Non-Executive Director of M&S and Itim Group, and is a Senior Adviser to Snappy Shopper, Rezolve, Itsu and Atrato. He is also an Investment Adviser to Supermarket Income REIT (SUPR).

Previously, Justin was Vice Chairman & Senior Adviser at Terra Firma and served as a director on several boards within the TF portfolio. He headed the sale of Wyevale Garden Centres and brighterkind, both TF companies. He sat on PWC’s Public Interest Body and was a Director of the LOCOG and Staples, serving on the audit committee of both firms. He was also a Member of the UK Prime Minister’s Business Advisory Group. Justin has a passion for cars and was interim Chairman of the Manor Racing F1 team during its restructuring.

He speaks regularly on the topics of leadership through change and responsible business.

Justin was awarded a CBE in HM The Queen’s New Year Honours List 2011 to recognise his services to the retail industry, and was named Most Admired Business Leader by Management Today in 2013.

He launched Made by Sport in 2019, a charity that champions the power of sport to transform young lives.
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Justin King’s Newsfeed

Bdaily News
Sainsbury’s former CEO joins child-friendly cleaning brand

Justin King CBE is mentioned in an article by Bdaily News regarding his recent appointment as an Advisor and Investor to Nimble, the sustainable cleaning products producer based in London.

Gaming Intelligence
Allwyn selects Chair of lottery operations

Justin King is mentioned in this article by Gaming Intelligence regarding the recent announcement that he has been appointed Chairman of Allwyn Entertainment's UK lottery operations.

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Justin King’s Background

Allwyn Entertainment Ltd
Chairman
Apr 2022 - Present
London, UK
Allwyn, the UK trading name for SAZKA Group, is Europe's leading lottery operator. SAZKA Group is led by an industry-leading team in the UK as well as international experts.
Terra Firma
Vice Chairman & Senior Adviser
Sep 2015 - May 2021
London, UK
Based in London, Terra Firma (TF) is one of Europe’s top private equity firms. The meaning, solid ground, is to reflect the firm’s stable and unique approach which is to invest in asset-rich companies that operate in essential industries. Before taking on the role of Vice Chairman and Senior Adviser, Justin served as the Head of Portfolio Businesses.
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Justin King’s Gallery

Current Board Positions

itim Group plc
Non-Executive Director & Member of the Retail Advisory Committee
Jul 2021 - Present
London, UK
itim Group plc is a SaaS-based technology business that provides specialist software to multi-channel retailers. itim helps optimise businesses and stores, allowing them to improve their financial performance.
Marks & Spencer
Non-Executive Director
Jan 2019 - Present
London, UK
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Previous Board Positions

Allwyn Entertainment Ltd
Member of the Advisory Board
Jul 2021 - Apr 2022
London, UK
Justin served as an Advisor and Member of the company's Bid Advisory Board before being appointed Chairman in April 2022.
Annington
Non-Executive Director
London, UK
Annington is one of the UK’s largest private owners of residential property with a portfolio worth over £7 billion that consist of more than 40,000 properties.
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Current Advisory Roles

Snappy Shopper
Senior Adviser & Investor
Apr 2021 - Present
London, UK
Snappy Shopper is a rapid delivery app that enables users to receive goods from local convenience shops within 30 minutes.
Atrato Capital
Senior Adviser
Jan 2019 - Present
London, UK
Atrato Capital is an investment adviser that specialises in supermarket real estate and is the Investment Adviser to Supermarket Income REIT (SUPR). Atrato Capital has a team with a wealth of experience as senior-level professionals within the grocery sector.

Philanthropy

Made By Sport
Founder & Chairman
2019 - Present
London, UK
Drawing on the power of sport to change lives, Justin King launched Made by Sport in 2019. A charity that champions the ability of sport to transform young lives.

Media

Five Minute Pitch TV
Interviewee
Apr 2020
London, UK
Justin King and Steve Windsor (Adviser to Supermarket Income REIT) discuss updates on supermarket supply chains, profits and share prices to share their knowledge with the investor community.
The RSA
Panellist
May 2019
As part of an RSA panel, Justin discusses whether ‘Being Fair in Business is a Choice’.
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Awards & Endorsements

New Year Honours
Commander of the Order of the British Empire (CBE)
Jan 2011
London, UK
Justin was awarded a CBE, Commander of the Order of the British Empire, for his services to the retail industry in HM The Queen’s New Year Honours List in 2011.
Management Today
Most Admired Business Leader
2013
London, UK
Management Today named Justin the Most Admired Business Leader for his impact as CEO of Sainsbury's and for achieving the 35th consecutive quarter of growth for the retailer.
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Justin King’s Education

University of Bath
Bachelor of Commerce, Business Administration

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