Jonathan Rosen

Jonathan Rosen’s Biography

Jonathan Rosen is the CEO of Orchestra, a strategic communications advisory network comprising eight agencies: BerlinRosen, Derris, Glen Echo Group, InkHouse, M18, Message Lab, Onward and Brightmode. In an era of information overload, Orchestra is built around the idea of helping companies and brands earn and retain audience attention across industries including consumer, tech & innovation, climate & sustainability, financial services, sports, social impact, real estate and hospitality.

Before Orchestra, Jonathan was a co-founder of BerlinRosen, where he built the firm's strategic advisory practice, working with CEOs, business executives and elected officials on major global initiatives and sensitive high-profile matters. BerlinRosen began as a public affairs firm, largely centered on the New York non-profit, political and advocacy areas. Over the past two decades, the firm has seen significant growth, which has been recognized by numerous lists published by leading publications, including Forbes, PRWeek, PRNews, Observer and Crains. Today, BerlinRosen offers clients a full range... Jonathan Rosen is the CEO of Orchestra, a strategic communications advisory network comprising eight agencies: BerlinRosen, Derris, Glen Echo Group, InkHouse, M18, Message Lab, Onward and Brightmode. In an era of information overload, Orchestra is built around the idea of helping companies and brands earn and retain audience attention across industries including consumer, tech & innovation, climate & sustainability, financial services, sports, social impact, real estate and hospitality.

Before Orchestra, Jonathan was a co-founder of BerlinRosen, where he built the firm's strategic advisory practice, working with CEOs, business executives and elected officials on major global initiatives and sensitive high-profile matters. BerlinRosen began as a public affairs firm, largely centered on the New York non-profit, political and advocacy areas. Over the past two decades, the firm has seen significant growth, which has been recognized by numerous lists published by leading publications, including Forbes, PRWeek, PRNews, Observer and Crains. Today, BerlinRosen offers clients a full range of communications, branding, crisis communications, political campaign strategy, and so much more. Its clients come from a range of industries, including social impact, philanthropy, advocacy, labor, hospitality, real estate and consumer technology.

Building upon his extensive experience leading communications strategy, Jonathan’s reputation has grown significantly, and he is a highly regarded and trusted advisor to CEOs, presidents of organizations and elected officials across the country. He is credited with advising and turning around some of New York City’s most high profile political campaigns, notably helping candidates reform messaging strategies.

Jonathan also serves on the Boards of the Brooklyn Museum and Federal Defenders of New York, and previously served as a Trustee for Congregation Beth Elohim, a synagogue located in Park Slope, Brooklyn. READ MORE VIEW LESS

Jonathan Rosen’s Newsfeed

PRovoke Media

BerlinRosen Holdings Is Now Orchestra

Following the rebranding of BerlinRosen Holdings as Orchestra, newly named CEO Jonathan Rosen was quoted as saying that they have invested in the best agency players across diverse specialities in order to meet the communications and strategic business requirements of all their clients, taking a fresh approach in a complex media landscape.

Jonathan Rosen’s Background

Orchestra

CEO

Mar 2024 - Present

New York, NY, USA

A strategic communications advisory network comprising eight agencies: BerlinRosen, Derris, Glen Echo Group, InkHouse, M18, Message Lab, Onward and Brightmode.

BerlinRosen

Principal & Co-Founder

Jun 2005 - Mar 2024

New York, NY, USA

Founded in 2005, BerlinRosen takes a 360-degree approach to its clients' communications strategies, helping them shape clear narratives, engage audiences and elevate their stories. BerlinRosen's team of experienced professionals uses an array of strategic campaign tools — leveraging earned media, digital strategy, top-notch creative and leading research.

Board Positions

Brooklyn Museum

Board of Trustees

New York, NY, USA

The mission of the Brooklyn Museum is to bring people together through art and experiences that inspire celebration, compassion, courage, and the will to act.

Federal Defenders of New York

Board of Directors

New York, NY, USA

The Federal Defenders of New York is an independent, non-profit organization. Its mission is to provide the highest-quality representation to our clients by drawing upon the collective skill, dedication, and passion of our entire staff.

Previous Board Positions

Congregation Beth Elohim

Board of Trustees

New York, NY, USA

Congregation Beth Elohim is a welcoming and inclusive synagogue, proudly rooted in Jewish history and identity, profoundly open to different backgrounds and divergent points of view.

Media

NYC’s Affordable Housing Crisis Puts Deference to City Council and Local Opposition Under Scrutiny

Quoted

Sep 2022

New York, NY, USA

“The system for building housing in NYC is fundamentally broken and dominated by narrow self-interests and we have to change the rules,” said Jonathan Rosen, co-founder of Berlin Rosen.

How BerlinRosen supported Sandy Hook families' lawsuit against gunmaker Remington

Feb 2022

New York, NY, USA

This article discusses the more than seven years of work done by BerlinRosen on this important campaign.

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Interviews

Leap of Faith Into PR

Jul 2023

Jonathan Rosen shares his story of co-founding BerlinRosen two years after completing law school, as well as what he learned along the way and important insights on leadership.

BerlinRosen’s Jonathan Rosen on Fatherhood and PR: Consider the World Your Kids Live In

Jun 2020

New York, NY, USA

With Father's Day a few days away, Jonathan Rosen sat down with PR News to discuss the influence of fatherhood on his PR work and vice versa.

Features

PR Net: Industry Profiles

New York, NY, USA

In this PR Net profile, Jonathan shares his path from NYU, meeting BerlinRosen co-founder, Valerie Berlin, and the current work done by the firm.

Social Impact: How BerlinRosen helps brands create change

Aug 2021

New York, NY, USA

With an increased sense of urgency in social impact PR and communications, BerlinRosen has been at the forefront of creating change, while also helping its clients become more active in the social impact space.

Awards & Recognition

PR Week: US Power List 2024

Honoree

Jul 2024

Jonathan has been named on the list of the fifty most powerful people in the PR industry in the USA.

PRWeek US Awards 2023

Honoree | Outstanding Large Agency of the Year

Mar 2023

New York, NY, USA

BerlinRosen was awarded top honors as Outstanding Large Agency of the Year. The firm was lauded as ‘an amazing success story on all of the fronts: growth, diversification and leadership in the industry and society at large.’

The Best PR Firms in America 2022

Honoree

2022

New York, NY, USA

BerlinRosen tops the Observer's list for the second time – a first for any PR agency. The firm was honored for significant client growth, solid revenue growth, and an expanding headcount.

America's Best PR Agencies

Honoree

2021

New York, NY, USA

Forbes partnered with market research firm Statista for its inaugural ranking of America’s Best PR Agencies 2021. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers who nominated more than 5,000 firms.

Platinum PR Awards

Agency of the Year: Large

2021

New York, NY, USA

Presented by PR News, the Platinum PR Awards honor firms who represent the best of the best and have reached the pinnacle of innovation and industry knowledge. The individuals, teams and campaigns honored are the preeminent forces in PR and have earned a sought-after place in public relations history.

Notables in Marketing and PR 2021

Honoree

2021

New York, NY, USA

In selecting the 65 individuals for the 2021 list of Notables in Marketing and PR, Crain's sought to salute the talented professionals who are especially making a strong impact on their communities and at the national level.

40 Under 40

Honoree

2017

New York, NY, USA

Jonathan Rosen was recognized for the strong work BerlinRosen has done as a leading PR agency for more than a decade.

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Charitable Interests

NY Forever

Co-Founder

2021 - Present

New York, NY, USA

Founded in the middle of the Covid pandemic, NY Forever is a non-profit organization dedicated to creating a stronger future for all New Yorkers.

Press Releases

BerlinRosen Invests in Leading Brand Consultancy Derris

Sep 2022

New York, NY, USA

O2 Investment Partners announced that through BerlinRosen, it has made an investment in and partnered with Derris. The partnership will grow BerlinRosen’s brand consultancy and communications practice areas and expand upon current service offerings.

BerlinRosen Expands Public Affairs and Issue Advocacy Expertise with Investment in Glen Echo Group

Aug 2022

New York, NY, USA

The partnership with Glen Echo Group will help grow BerlinRosen's technology public affairs and issue advocacy practice – areas that complement the firm's current service offerings.