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Jonathan Rosen

CEO

Orchestra

New York, NY, USA

Jonathan Rosen

EFR Travel Group

Jonathan Rosen’s Biography

Jonathan Rosen is the CEO of Orchestra, a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms and stories that stick to help clients build lasting influence. The company combines executive advisory, strategy development, and tactical execution across channels—grounded in deep insight and analytics, delivered with urgency and optimized for impact. With 700+ experts across consumer and lifestyle, technology, non-profit and philanthropy, real estate, sports, travel, hospitality and more, Orchestra helps organizations navigate change, seize opportunities and thrive.

Before Orchestra, Jonathan co-founded BerlinRosen, where he built the strategic advisory practice, working with CEOs, business executives and elected officials on major global initiatives and sensitive matters. BerlinRosen began as a public affairs firm, largely centered on the New York non-profit, political and advocacy areas. Over the past two decades, the firm has seen significant growth.... Jonathan Rosen is the CEO of Orchestra, a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms and stories that stick to help clients build lasting influence. The company combines executive advisory, strategy development, and tactical execution across channels—grounded in deep insight and analytics, delivered with urgency and optimized for impact. With 700+ experts across consumer and lifestyle, technology, non-profit and philanthropy, real estate, sports, travel, hospitality and more, Orchestra helps organizations navigate change, seize opportunities and thrive.

Before Orchestra, Jonathan co-founded BerlinRosen, where he built the strategic advisory practice, working with CEOs, business executives and elected officials on major global initiatives and sensitive matters. BerlinRosen began as a public affairs firm, largely centered on the New York non-profit, political and advocacy areas. Over the past two decades, the firm has seen significant growth. It has been recognized on lists published by publications including Forbes, PRWeek, PRNews, Observer and Crains. Today, BerlinRosen offers clients a full range of communications, branding, crisis communications, political campaign strategy, and more.

Jonathan is a highly regarded and trusted advisor to CEOs, presidents of organizations and elected officials across the country. He is credited with advising and turning around some of New York City’s most high profile political campaigns, notably helping candidates reform messaging strategies.

Jonathan also serves on the Boards of the Brooklyn Museum and Federal Defenders of New York, and previously served as a Trustee for Congregation Beth Elohim, a synagogue located in Park Slope, Brooklyn. READ MORE VIEW LESS

Jonathan Rosen’s Newsfeed

The PRNet

The PR Net 100, 2025: Orchestra

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PR Week

Former top Obama aide David Plouffe joins Orchestra as partner

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Jonathan Rosen’s Background

Orchestra

CEO

Mar 2024 - Present

New York, NY, USA

Orchestra helps ambitious organizations navigate change, shape perception, and drive outcomes. Made up of leading firms BerlinRosen, Brightmode Talent, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, Small Girls PR and Versus Media Group, Orchestra brings together industry experts who curate integrated, multi-disciplinary teams from across the whole firm to solve a client’s challenge.

BerlinRosen

Principal & Co-Founder

Jun 2005 - Mar 2024

New York, NY, USA

Founded in 2005, BerlinRosen takes a 360-degree approach to its clients' communications strategies, helping them shape clear narratives, engage audiences and elevate their stories. BerlinRosen's team of experienced professionals uses an array of strategic campaign tools, leveraging earned media, digital strategy, top-notch creative and leading research.

Jonathan Rosen’s Gallery

Board Positions

Brooklyn Museum

Board of Trustees

New York, NY, USA

The Brooklyn Museum is a leading art institution housing approximately 1.5 million works, with notable collections in Egyptian, African, and American art. Its mission is to unite people through art and experiences that inspire celebration, compassion, courage, and the will to act.

Current Board Positions

LREI

Board Member

New York, NY, USA

The Little Red School House & Elisabeth Irwin High School (LREI) is a leading independent, co-educational day school in Manhattan, serving students from preschool through grade 12.

Previous Board Positions

Federal Defenders of New York

Board of Directors

New York, NY, USA

The Federal Defenders of New York is an independent, non-profit organization that provides high-quality legal representation to individuals charged with federal crimes who cannot afford an attorney.

Congregation Beth Elohim

Board of Trustees

New York, NY, USA

Congregation Beth Elohim (CBE) is a Reform Jewish synagogue in Brooklyn, New York, offering spiritual, educational, and cultural programs for all ages, and emphasizing community engagement and social justice.

Media

NYC’s Affordable Housing Crisis Puts Deference to City Council and Local Opposition Under Scrutiny

Quoted

Sep 2022

New York, NY, USA

Jonathan Rosen discusses the challenges of New York City's affordable housing crisis, highlighting the influence of local politics and community opposition on development projects in neighborhoods like Throgs Neck.

How BerlinRosen supported Sandy Hook families' lawsuit against gunmaker Remington

Feb 2022

New York, NY, USA

This article discusses the more than seven years of work done by BerlinRosen on this important campaign.

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Interviews

Leap of Faith Into PR

Jul 2023

Jonathan Rosen shares his story of co-founding BerlinRosen two years after completing law school, as well as what he learned along the way and important insights on leadership.

BerlinRosen’s Jonathan Rosen on Fatherhood and PR: Consider the World Your Kids Live In

Jun 2020

New York, NY, USA

With Father's Day a few days away, Jonathan Rosen sat down with PR News to discuss the influence of fatherhood on his PR work and vice versa.

Features

PR Net: Industry Profiles

New York, NY, USA

In this PR Net profile, Jonathan shares his path from NYU, meeting BerlinRosen co-founder, Valerie Berlin, and the current work done by the firm.

Social Impact: How BerlinRosen helps brands create change

Aug 2021

New York, NY, USA

With an increased sense of urgency in social impact PR and communications, BerlinRosen has been at the forefront of creating change, while also helping its clients become more active in the social impact space.

Awards & Recognition

PR Week: US Power List 2024

Honoree

Jul 2024

Jonathan has been named on the list of the fifty most powerful people in the PR industry in the USA.

PRWeek US Awards 2023

Honoree | Outstanding Large Agency of the Year

Mar 2023

New York, NY, USA

BerlinRosen was honored as PRWeek's Outstanding Large Agency of the Year in 2023, recognized for its significant growth, diversification, and leadership within the industry and society.

Observer | The Top PR Firms in 2025

Honoree

Jan 2025

New York, NY, USA

Orchestra is celebrated in the top 25 on the 2025 PR Power List.

Observer | The Best PR Firms in America 2022

Honoree

2022

New York, NY, USA

BerlinRosen tops the Observer's list for the second time – a first for any PR agency. The firm was honored for significant client growth, solid revenue growth, and an expanding headcount.

Forbes | America's Best PR Agencies

Honoree

2021

New York, NY, USA

Forbes, in partnership with Statista, released its inaugural list of America's Best PR Agencies 2021, highlighting top firms based on surveys from over 12,700 experts and 20,500 customers.

Platinum PR Awards

Agency of the Year: Large

2021

New York, NY, USA

Presented by PR News, the Platinum PR Awards celebrate outstanding achievements in public relations, honoring innovative campaigns, exceptional communications strategies, and impactful storytelling across various industries.

Notables in Marketing and PR 2021

Honoree

2021

New York, NY, USA

Crain's 2021 selection of 65 Notables in Marketing and PR honors professionals who have made significant contributions both within their communities and on a national scale.

40 Under 40

Honoree

2017

New York, NY, USA

Jonathan Rosen was recognized for the strong work BerlinRosen has done as a leading PR agency for more than a decade.

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Charitable Interests

NY Forever

Co-Founder

2021 - Present

New York, NY, USA

Founded in the middle of the Covid pandemic, NY Forever is a non-profit organization dedicated to creating a stronger future for all New Yorkers.

Press Releases

BerlinRosen Invests in Leading Brand Consultancy Derris

Sep 2022

New York, NY, USA

O2 Investment Partners announced that through BerlinRosen, it has made an investment in and partnered with Derris. The partnership will grow BerlinRosen’s brand consultancy and communications practice areas and expand upon current service offerings.

BerlinRosen Expands Public Affairs and Issue Advocacy Expertise with Investment in Glen Echo Group

Aug 2022

New York, NY, USA

The partnership with Glen Echo Group will help grow BerlinRosen's technology public affairs and issue advocacy practice – areas that complement the firm's current service offerings.

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Jonathan Rosen’s Education

New York University School of Law

Juris Doctor

2000 - 2003

Rutgers University

Bachelor of Arts

1996 - 2000