Johnny Hornby has defended the role of in-house agencies and said the recent industry debate about their creative output is a sideshow when clients are more concerned about how automation and data are changing their businesses.
Advertising and PR entrepreneurs Johnny Hornby and Jenny Halpern Prince were last night joined by the great and the good of business, media and advertising at their annual Christmas drinks do at Annabel’s in Mayfair.
When faced with a choice between offers from Vincent Bolloré and Martin Sorrell, Johnny Hornby did the only thing any self-respecting agency founder could do... he took his kids skiing.
Johnny Hornby, founder, chairman and chief executive at The & Partnership, which supplies on-site agency services for brands including Toyota and News UK, "there is no logic in deploying content in isolation from the analytics people monitoring the activity in real-time."
Johnny Hornby, founder, The&Partnership "Today’s advertising market is very different to what it was three years ago – and today trying to sell creative deployment as separate from media and data is looking increasingly antiquated, and far too slow."
