Joelle Khouri

Joelle’s Biography

Joelle Khouri is a passionate advocate for driving change towards a sustainable future, serving as a bridge between the old, oil-focused world and the new era of renewable energy and ecological awareness. She currently works with the Dubai Government, where she actively promotes sustainable practices, championing energy-saving technologies and fostering collaborations within the Dubai Government and beyond.

In addition to her role as an award-winning sustainability advocate, Joelle excels in facilitating access to business and real estate opportunities in Dubai and the UAE. With a keen eye for tracking upcoming developments and a deep understanding of the region's commercial and residential landscape, she provides valuable insights and guidance to individuals seeking advice about real estate opportunities.

Joelle is committed to promoting international business in the UAE and the Middle East and has dedicated her academic studies to learning the regulations and protocols required to do business in the region. Leveraging this expertise, she advises international government officials,... Joelle Khouri is a passionate advocate for driving change towards a sustainable future, serving as a bridge between the old, oil-focused world and the new era of renewable energy and ecological awareness. She currently works with the Dubai Government, where she actively promotes sustainable practices, championing energy-saving technologies and fostering collaborations within the Dubai Government and beyond.

In addition to her role as an award-winning sustainability advocate, Joelle excels in facilitating access to business and real estate opportunities in Dubai and the UAE. With a keen eye for tracking upcoming developments and a deep understanding of the region's commercial and residential landscape, she provides valuable insights and guidance to individuals seeking advice about real estate opportunities.

Joelle is committed to promoting international business in the UAE and the Middle East and has dedicated her academic studies to learning the regulations and protocols required to do business in the region. Leveraging this expertise, she advises international government officials, helping them navigate the market by understanding cultural customs and protocols.

Born and raised in Dubai, Joelle draws inspiration from the city's vibrant diversity and innovative spirit. Her upbringing instilled in her the values of honesty, justice, and modesty and these values serve as a foundation for her work as an advocate for sustainability, business and cultural exchange.

Driven by a vision of the UAE as a sustainability leader, Joelle aspires to see the development of mega projects such as the Sheikh Mohammed Bin Rashid Solar Park, creating advanced and environmentally friendly urban environments. She actively seeks collaborations and partnerships to share the valuable lessons learned from these projects with the wider world, fostering global sustainable development. more less

Joelle’s Newsfeed

WAWW Magazine appoints Joelle Khouri as their UAE Culture & Sustainability Ambassador

Joelle Khouri’s extensive expertise and cutting-edge innovation have positioned her at the forefront of the architecture and real estate industry.

Joelle’s Background

Dubai Government

Business Unit Director

Apr 2017 - Present

Dubai, AE

Dubai Electricity & Water Authority (DEWA) is the sole provider of electricity and water in Dubai, UAE. It focuses on sustainable energy, using advanced technologies to ensure efficient service.

Dubai Government

Senior Manager

Dec 2014 - Apr 2017

Dubai, AE

Etisalat Facilities Management LLC

Senior Marketing and Sales Manager

Sep 2013 - Nov 2014

Dubai, AE

Etisalat Facilities Management LLC is a UAE-based integrated facilities management service provider. It operates under the Etisalat Group and offers comprehensive solutions covering maintenance, security, and cleaning services to optimise asset functionality and enhance operational efficiency.

Energy Management Services - Emirates LLC

Regional Business Development Manager

Jan 2009 - Sep 2013

Dubai, AE

Energy Management Services LLC (EMS) is a UAE-based energy consultancy. Specialising in energy audits, retrofit solutions, and sustainability initiatives, EMS aims to improve energy efficiency for commercial and industrial sectors, thereby reducing costs and environmental impact.

Energy Management Services - Emirates LLC

Marketing Manager

Jun 2005 - Dec 2008

Dubai, AE

Grey Group

Account Supervisor Intern

Sep 2004 - Jun 2005

Dubai, AE

Grey Group is a global marketing and advertising agency headquartered in New York. Known for creative solutions, it offers a range of services including branding, digital marketing, and media planning to drive brand recognition and consumer engagement.

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Joelle’s Gallery

Joelle Khouri looking at the camera pointing at some plans on the table in front of her.

Joelle Khouri wearing a shawl covering her hair

Joelle Khouri looking sideways seated on a sofa.

Joelle Khouri sitting a a table with a mirror in the background.

Other Business Interests

What a Wonderful World (WAWW)

UAE Culture & Sustainability Ambassador

Aug 2023 - Present

Dubai, AE

What a Wonderful World Magazine (WAWW) offers its readers valuable insights and information to inspire and inform. As WAWW’s new UAE Culture & Sustainability Ambassador, Joelle Khouri will lead the conversation around sustainability and culture, showcasing thought leaders and brands that can drive the agenda towards more sustainable and ethical business practices.

Al Sidr Business Consulting

Founder & Ambassador

Jan 2023 - Present

Dubai, AE

Al Sidr is a business consulting firm that helps individuals and businesses establish a presence in the UAE, and successfully navigate the country’s business landscape.

Current Advisory Roles

WatersMark

Investment Advisor

WatersMark aims to implement innovative social, environmental, and physical infrastructure projects alongside tourism development and urban renewal initiatives.

Awards & Recognition

Emirates Women Awards

Standard of Social Contributions, Businesswomen Category

2015

Dubai, AE

The Emirates Women Awards were created to recognise the significant role played by women in the UAE community and their contribution to the region’s welfare and economy.

Expo 2020 Dubai Medal

Awardee

Jun 2023

Dubai, AE

Joelle Khouri was awarded the Expo 2020 Dubai medal for her key role in the success of this global event, hosted by the UAE.

3rd Cycle of Mohammed Bin Rashid Al Maktoum Global Water Award (Suqia Award)

Awardee

Jan 2023

Dubai, AE

Joelle was awarded a certificate of appreciation for contributing to the success of the Mohammed Bin Rashid Al Maktoum Global Water Award throughout the year.

Solar Decathlon Middle East

Awardee

Sep 2021

Dubai, AE

Joelle Khouri was actively engaged in the planning, operation and execution of SDME 2018 and 2021 at Mohammed Bin Rashid Al Maktoum Solar Park. The event took place for the very first time in the MENA region in partnership with US Department of Energy focused on creativity and innovation in the sustainability field.

Emirates Energy Award

Awardee

Sep 2022

Dubai, AE

Joelle is actively engaged in the outreach program that includes marketing activities aimed at recognizing the efforts of the public and private sectors across the region in energy efficiency, energy projects and education research in the energy sector.

International Desalination Association

Oct 2018

Dubai, AE

Joelle Khouri was involved in the bidding process and planning, operation and successful execution of the conference in the UAE for the second time under the umbrella of Dubai government.

MENA Solar Conference

Nov 2023

Dubai, AE

Joelle is involved in the logistics program which includes marketing activities aimed at recognising the efforts of the public and private sectors across the MENA region in energy efficiency, energy projects and education research in the energy sector.

World Green Economy Summit

Oct 2017

Joelle has been engaged in the planning, operation and execution of the World Green Economy Summit since 2017. WGES is a premier international platform to drive dialogue and action amongst industry stakeholders as well as build partnerships and collaboration by connecting creative minds across different sectors.

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