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James Baker


Silberhorn Media Partners

London, UK

James Baker
Charlie Bain
Gavin Baker
Atreides Management, LP

James Baker’s Biography

James is a leading figure in the international media industry with extensive creative, production, channel management and media investment experience. In December 2019 he was named in Variety’s Top 500 Global Entertainment Business Leaders.

He is the founder partner of Silberhorn Media Capital, an advisory group providing strategic and growth guidance to the media, entertainment and sports sectors.

Previously James was President and Co-CEO of Red Arrow Studios, one of the world’s leading creators and distributors of entertainment content. He oversaw a portfolio of production and distribution businesses across Europe and the US, producing scripted, non-scripted and formatted content and IP, from TV series and films to short-form and branded digital content, made for an array of global platforms and networks.

James also has extensive channel management and programming experience, having previously spent 10 years at Sky, leading the platform into original programming as Controller of Sky One and then into digital content as Managing Director of Networked Media.

James Baker’s Background

Silberhorn Media Partners
Jan 2021 - Present
Silberhorn Media Partners is a strategic advisory firm to the media, entertainment and sports sectors. The company helps businesses and their investors find the right growth strategies in response to evolving consumer, digital & data trends.
Red Arrow Studios
2018 - 2020
London, UK
James was responsible for optimising operational performance across Red Arrow’s production & distribution divisions, while directly managing production territories & portfolio assets.
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Other Business Interests

Edinburgh International TV Festival
Council and Executive Committee
Jan 1998 - Present
Edinburgh, UK
The Edinburgh International Television Festival is held annually in August, bringing together all parts of the television and digital world to debate the major issues facing the industry.
Cancer Research Catalyst Initiative logo Cancer Research Catalyst Initiative logo
Cancer Research Catalyst Initiative
Board Member
Feb 2011 - Feb 2013
London, UK
The Catalyst Club is a pioneering venture that successfully raised £10 million towards personalised cancer treatment in its first phase. They endeavour to drive forward personalised medicine research to revolutionise the way cancer is treated now and in the future.
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Awards & Endorsements

Variety 500
Variety500 is an index of the 500 most influential business leaders shaping the global media industry.

James Baker’s Education

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