The Marque The Marque

Farhad Heydari

Founder & CEO

House of Heydari

London, UK


Farhad Heydari
Thiwanka Hewage
Sackville Capital
Matthew Hoffer
Spire Capital

Farhad Heydari’s Biography

Farhad Heydari is a multinational, multimedia executive who has worked at the intersection of travel, hospitality, real estate, luxury and golf for three decades.

A former television news and publishing executive, Farhad now consults family offices, hedge funds and private equity firms in relation to various projects and brand initiatives across a wide range of sectors and verticals through his holding company, the House of Heydari.

Farhad also serves as Chief Marketing Officer of Acacia Hotel Partners and is Director at International Golf & Resort Management Ltd.

As the former International Executive Editor of Departures, Centurion and The Compendium Magazines for American Express, Farhad travelled the world devising innovative marketing, promotion and partnership initiatives with leading brands and tourism boards in the luxury space writ large.

A widely published global editorial leader whose work has appeared in TIME, Forbes, the New York Times and other top-shelf magazines and newspapers, he now brings his unique and valuable perspective to his consultancy work, offering...
Farhad Heydari is a multinational, multimedia executive who has worked at the intersection of travel, hospitality, real estate, luxury and golf for three decades.

A former television news and publishing executive, Farhad now consults family offices, hedge funds and private equity firms in relation to various projects and brand initiatives across a wide range of sectors and verticals through his holding company, the House of Heydari.

Farhad also serves as Chief Marketing Officer of Acacia Hotel Partners and is Director at International Golf & Resort Management Ltd.

As the former International Executive Editor of Departures, Centurion and The Compendium Magazines for American Express, Farhad travelled the world devising innovative marketing, promotion and partnership initiatives with leading brands and tourism boards in the luxury space writ large.

A widely published global editorial leader whose work has appeared in TIME, Forbes, the New York Times and other top-shelf magazines and newspapers, he now brings his unique and valuable perspective to his consultancy work, offering strategic insights, effective communication strategies, and innovative solutions to various challenges.

He also provides advice and counsel to CEOs, sits on advisory boards and deploys his vast institutional knowledge and expertise about the affluent global consumer by speaking at, appearing in and moderating panel discussions at industry functions, conferences, trade shows and working groups around the world as an expert and commentator on matters pertaining to the world of luxury – be they people, products, places or purveyors.

Farhad graduated from Franklin Pierce University with a Bachelor of Arts in Journalism and English (double major). He played tennis and golf at collegiate level.
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Farhad Heydari’s Newsfeed

Golf Business News
Industry insights shared at European Tour Destinations’ annual conference

Farhad Heydari, Founder of House of Heydari and multinational consultant, addressed attendees at the European Tour Annual Conference held at the historic Le Touquet in Northern France.

Farhad Heydari’s Background

House of Heydari
Founder & CEO
Dec 2019 - Present
London, UK
Farhad Heydari founded his multidisciplinary consultancy with the aim of providing a considered brand extension service and supporting businesses through strategic development advice.
 
Acacia Hotel Partners logo Acacia Hotel Partners logo
Acacia Hotel Partners
Chief Marketing Officer
Aug 2023 - Present
London, UK
Acacia was formed to provide those seeking to develop land or the owners of existing properties with the necessary project-related services to create a unique and sought-after destination.
 
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Advisory Roles

Passport Resorts logo Passport Resorts logo
Passport Resorts
Strategic Advisor to Co-Founder and Managing Director
Mar 2020 - Present
San Francisco, CA, USA
Farhad liaises with and advises the Co-Founder and MD of this hotel operating company based in San Francisco on a number of hospitality matters. These include press opportunities and marketing, the exploration of collaborative prospects and potential partnerships for the operating company.
 

Previous Advisory Roles

Cox & Kings
Advisor to Chief Executive
Jan 2010 - Dec 2010
Farhad was advisor to Cox & Kings' Global Chief Executive, Peter Kerkar, providing operational advice and guidance. His work with the travel brand included an audit of their luxury train, The Royal Maharajas' Express.
 

Media

Tee Time with golfer Farhad Heydari
Interview
Farhad is interviewed by travel journalists, Peter and Felice Hardy, and talks about his lifelong love of golf.
 

Publications

Why Malta is back on the Mediterranean map
Author
Feb 2018
Farhad celebrates the art deco offerings of the iconic newly refurbished Phoenicia Hotel in Malta.
 
A circular journey through Bhutan
Article
Farhad shares his experience of staying in five beautiful Amankora lodges in the Himalayan Buddhist Kingdom of Bhutan in this article.
 

Memberships

British Society of Magazine Editors
Committee Member
May 2011 - Present
London, UK
The BSME aims to represent the requirements of all digital and print editors and provides a voice for those in the industry. It is the only society exclusively for editors and senior editorial staff in the UK.
 
Overseas Press Club of America
Member
Sep 2006 - Present
New York, NY, USA
The Overseas Press Club of America is a global association of journalists. Members are encouraged to uphold the highest standards of professional integrity and skill in the reporting of news. The OPC is also there to educate the new generation of journalists and to contribute to the freedom and independence of the press worldwide.
 
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Charitable Interests

British Forces Foundation
Supporter
Jun 2021 - Present
Pewsey, UK
The British Forces Foundation is a charitable organisation with the aim of improving the morale of the armed forces mainly through the provision of high quality entertainment. Farhad was on the organising committee of the 21st Anniversary Gala.
 
Children and Families Across Borders
Committee Member, Annual Fundraising Golf Tournament
Nov 2019 - Present
London, UK
Children and Families Across Borders (CFAB) is a charity which seeks to protect and support children who have been separated from family members, as well as other vulnerable adults in difficult and desperate circumstances.
 

Farhad Heydari’s Education

Franklin Pierce University
Bachelor of Arts: English and Journalism (double major)