Elliot Tebele

Co-Founder

Relatable (formerly What Do You Meme?)

New York, NY, USA

Natalia Tchetchoulina

Cerity Partners

Sally Tennant OBE

Acorn Capital Advisers

Elliot Tebele’s Biography

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Elliot Tebele is a successful entrepreneur, digital media specialist and Co-Founder of Relatable (formerly What Do You Meme?) and JAJA Tequila. As Co-Founder of FJerry, LLC, Elliot gained significant experience in the social media space, which he has leveraged in his entrepreneurial pursuits.

In 2016, Elliot shifted his digital frame to fuel his entrepreneurial pursuits, and he founded What Do You Meme? following the wide-spread success of the titular card game. From its humble beginnings as a crowdsourced product, Relatable has grown into one of the biggest game companies in the world and has expanded into new categories including plush, outdoor sports, greeting cards and more.

Additionally, Elliot co-founded JAJA Tequila, a venture launched with the aim of developing a product that would inspire laughter and a celebration of tequila. JAJA Tequlia’s products are triple-distilled, gluten-free and produced with sustainability in mind. By sourcing the right ingredients and other components, from 100% pure agave juice to sustainable glass containers, JAJA is meticulous in its dedication... Elliot Tebele is a successful entrepreneur, digital media specialist and Co-Founder of Relatable (formerly What Do You Meme?) and JAJA Tequila. As Co-Founder of FJerry, LLC, Elliot gained significant experience in the social media space, which he has leveraged in his entrepreneurial pursuits.

In 2016, Elliot shifted his digital frame to fuel his entrepreneurial pursuits, and he founded What Do You Meme? following the wide-spread success of the titular card game. From its humble beginnings as a crowdsourced product, Relatable has grown into one of the biggest game companies in the world and has expanded into new categories including plush, outdoor sports, greeting cards and more.

Additionally, Elliot co-founded JAJA Tequila, a venture launched with the aim of developing a product that would inspire laughter and a celebration of tequila. JAJA Tequlia’s products are triple-distilled, gluten-free and produced with sustainability in mind. By sourcing the right ingredients and other components, from 100% pure agave juice to sustainable glass containers, JAJA is meticulous in its dedication to the environment. JAJA donates to charitable organizations committed to protecting the agave plant’s eco-chain and funding healthier environments for tequila-making employees.

Inspired by the future potential of digital marketing, Elliot created a one-of-a-kind online marketing and comedy brand called FJerry. By amassing a large following, he created an enterprise that consisted of a clothing line, podcast and video series. His strong digital presence afforded him the ability to work with many well-known traditional brands, including Express, Subway and General Mills. In recognition of FJerry’s advertising and brand impact, the company received the 2018 Shorty Industry Award for Best Use of Native Advertising.

Elliot attended Hunter College and has been featured by many news and media outlets including ABC and Forbes. moreless

Elliot Tebele’s Newsfeed

PR Newswire

Viral Party Game Brand, What Do You Meme?, Launches "Who Killed Mia?" and Rebrands to Relatable

Leading adult party games manufacturer, What Do You Meme, has launched its latest game called "Who Killed Mia?," a murder mystery game to play at home whilst announcing its official rebrand to Relatable.

Forbes

Top Creators 2022

The inaugural Forbes Top Creator list highlights the 50 social superstars leveraging a combined 1.9 billion followers across social networks. Elliot Tebele was recognized for the success of his company’s card game, What Do You Meme?, and success with a new tequila brand, JAJA Tequila, and in television.

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Elliot Tebele’s Background

Relatable (formerly What Do You Meme?)

Co-Founder

Aug 2016 - Present

New York, NY, USA

Relatable (formerly What Do You Meme?) is a digital-age game company that takes its inspiration from pop culture. Launched in 2016 with its titular card game, What Do You Meme?, other titles include Buzzed, Incohearent and For The Girls.

JAJA Tequila

Co-Founder

2018 - Present

New York, NY, USA

JAJA Tequila is a triple-distilled and meticulously crafted tequila made in Mexico. The small batch liquor is sweet and herbal, evoking the softness of carefree days and affectionate nights.

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Media

What Do You Meme? Enters the Wellness Category With New ‘Better Than Yesterday’ Challenge Game

Oct 2022

New York, NY, USA

With 365 daily challenges, Better Than Yesterday gets people to challenge themselves to make the most of every moment. "We're thrilled to build upon our product offerings and expand into the wellness and mindfulness space with the launch of Better Than Yesterday," said Elliot Tebele.

10 Tequila Brands to Try This Cinco de Mayo

May 2022

New York, NY, USA

Elliot Tebele's JAJA Tequila, a sustainably sourced artisanal tequila with a peppery finish, is listed as a must-try by The Manual.

Spotlight On: Saint Art

Jan 2022

New York, NY, USA

New York-based luxury brand Saint Art is the next big thing in attainable streetwear. The emerging label, which is tackling the industry's continuing sustainability challenges, boasts early investors such as Elliot Tebele.

“Dude With Sign” at the White House Is the Best Influencer Appearance Yet

Aug 2021

The Biden administration invited numerous internet celebrities to the White House to encourage young individuals to get vaccinated. Dude With a Sign, the brainchild of Elliot Tebele and Seth Phillips, stole the show.

Choose Your Own Adventure

May 2021

Patricia DeLuca delves into the advantages and pitfalls of crowdsourcing funds for creative projects, highlighting the success of popular board game What Do You Meme?

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Interviews

How The Founder Of FJerry Built A Media Empire With 40 Million Followers

Sep 2018

Elliot chats to Coveteur's Hannah Baxter about the launch of his new venture, JAJA tequila, how his brand has changed over the years, and the challenges he has faced in growing his business.

Who The F Is Jerry? An Interview With F---Jerry's Founder Elliot Tebele

Jul 2017

In this Forbes interview, Elliot discusses growing Jerry Media's network, where influencer marketing is headed, taking inspiration from other brands, and more.

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Features

Instagram Meme Master FJerry Launches Tequila Line

May 2018

Maxim talks to Elliot about the launch of his eco-friendly, triple-distilled tequila, JAJA Tequila. The entrepreneur discusses his supply chain and his appreciation for tequila in neat form.

How This Entrepreneur Turned a Tumblr Page Into a Multimillion-Dollar Media Business

Sep 2016

This ABC feature looks at how Jerry Media co-founder Elliot Tebele turned his blog into successful multi-faceted business.

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Awards & Recognition

Top Creators 2022

Honoree | Top 5

2022

New York, NY, USA

The inaugural Forbes Top Creator list highlights the 50 social superstars leveraging a combined 1.9 billion followers across social networks. Elliot Tebele was recognized for the success of his company’s card game, What Do You Meme?, and success with a new tequila brand, JAJA Tequila, and in television.

Shorty Industry Award for Best Use of Native Advertising

Award Recipient

2018

New York, NY, USA

In 2018, Jerry Media was awarded the Shorty Industry Award for Best Use of Native Advertising, for the Fruit by the Foot Challenge.

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Press Releases

JAJA Tequila Enters Into A New Distribution And Production Partnership With Proximo Spirits

Oct 2021

JAJA Tequila and Proximo Spirits, an innovator of high-quality spirits, have entered into an international distribution agreement.

Investments

Recess Drinks

Investor

Recess Drinks is CBD-infused sparkling water that promotes calm and collected thoughts. Featuring a variety of flavors and lines to suit different needs, Recess is a alcohol-alternative.

Raya Dating App

Investor

Raya Dating App is a membership-based, private community that connects people from around the world.

Pattern Brands

Investor

Pattern Brands is a group of brands founded in 2019. The company promotes growing e-commerce businesses including GIR and Open Spaces.

MadHappy

Investor

Since its launch in 2017, MadHappy has sought to make an impact in the mental health space by de-stigmatizing mental health and starting key conversations. Its efforts include the MadHappy Foundation and The Local Optimists, a blog that features educational content.

Two Robbers Hard Seltzer

Investor

Two Robbers Hard Seltzer, based in Philadelphia, features a variety of flavors created with natural ingredients and no sugars or sweeteners. The beverage line can be found online and in thousands of retail stores.

The Long Drink Company

Investor

Co-founded by Miles Teller, The Long Drink is an alcoholic drink created after WW2 in Finland and it has been made available to consumers in America.

Three Wishes Cereal

Investor

Three Wishes Cereal is a plant-based, low sugar, high protein and vegan cereal. It is top-rated cereal for its taste and commitment to creating a tasty and healthy alternative to other cereals.

Crown Affair

Investor

Crown Affair seeks to innovate haircare through its diverse range of haircare products, tools and accessories that are created with all hair types in mind.

OWYN

Investor

Only What You Need, called OWYN, creates 100% plant-based protein products and shakes that promote healthy snacking, weight loss and muscle recovery.

Poppi Soda

Investor

Featured on Shark Tank, Poppi Soda is a prebiotic, low-sugar soda. Its beverages are hydrating and include a line of refreshing flavors such as Ginger Lime and Cola.

Dapper Labs

Investor

Dapper Labs seeks to bring more inclusivity to the digital world by using blockchain technology to create new games and entertainment. The company has partnered with well-known brands and companies including Ubisoft, NBA, NFL, WNBA and Warner Music Group.

Muddy Bites

Investor

Muddy Bites is a widely-popular snack company which transformed the best part of an ice cream cone into a sustainably-sourced snack.

beehiiv

Investor

beehiiv is a leading newsletter platform that allows companies the ability to easily create customized newsletters and manage its audience.

Fishwife Tinned Seafood Co.

Investor

Fishwife Tinned Seafood Co., is a sustainable, female-founded food company. Since its founding, the company has provided customers with ethically-sourced and healthy seafood products.

Hoo.be

Investor

Hoo.be is an exclusive, invitation-only platform for media creators.

Float Financial

Investor

Float Financial funds promising businesses in need of financial support to meet increasing customer demands.

LineLeap

Investor

LineLeap is a leading mobile app that gives its users the ability to purchases passes to skip lines, covers and event tickets at over 200 venues in the US.

Relief Technologies Inc.

Investor

Relief Technologies created a portfolio device that generates on-demand heating worn around the waist.

Very Great

Investor

Based in New York City, Very Good is a digital platform that brings together promising brands. These brands include Wild One and Courant.

Glosslab

Investor

Glosslab is a leading innovator of manicures and pedicures, offering hygienic and efficient services while also ensuring that nail techs and staff are given top pay and skill-building programs.

Vacation Sunscreen

Investor

Vacation Sunscreen combines skincare and sensory experiences through its creation of the best-smelling sunscreen.

MediaKits

Investor

MediaKits' platform allows clients to create personalized media kits online featuring real-time analytics and data. It has revolutionized how musicians, bloggers, athletes and social media influencers manage their brands.

Saint Art

Investor

New York-based Saint Art is a luxury fashion brand with a focus on accessible streetwear. The emerging label was founded by Caroline Gogolak.

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Elliot Tebele’s Education

Hunter College