Elliot Tebele's JAJA Tequila is mentioned in this list of famous entertainers and their tequila brands. The article notes that JAJA Tequila is 'one of the most in-demand tequila brands' for the younger generations.
Elliot Tebele's JAJA Tequila, a sustainably sourced artisanal tequila with a peppery finish, is listed as a must-try by The Manual.