Elliot Tebele

Co-Founder

Relatable (formerly What Do You Meme?)

New York, NY, USA

Natalia Tchetchoulina

Cerity Partners

Brett Tejpaul

Coinbase

Elliot Tebele’s Biography

Elliot Tebele is a visionary entrepreneur and innovator in the digital media and entertainment industry and is Co-Founder of Relatable (formerly What Do You Meme?) and JAJA Tequila. As Co-Founder of FJerry LLC, Elliot has established a multi-platform comedy entertainment brand that resonates with millions worldwide. His expertise in content curation and social media strategy has grown a network of Instagram accounts boasting nearly 40 million followers, including popular accounts like @BeigeCardigan and @DudeWithSign.

In 2016, Elliot channelled his digital expertise into entrepreneurial ventures by founding ‘What Do You Meme?’ and building on the widespread success of the iconic card game. What began as a crowdsourced product has evolved into Relatable, one of the largest game companies globally, with an expanding portfolio that now includes plush toys, outdoor sports equipment, greeting cards, and more.

Expanding his entrepreneurial pursuits, Elliot co-founded JAJA Tequila in 2018 with a focus on combining high-quality craftsmanship with environmentally sustainable practices. Elliot... Elliot Tebele is a visionary entrepreneur and innovator in the digital media and entertainment industry and is Co-Founder of Relatable (formerly What Do You Meme?) and JAJA Tequila. As Co-Founder of FJerry LLC, Elliot has established a multi-platform comedy entertainment brand that resonates with millions worldwide. His expertise in content curation and social media strategy has grown a network of Instagram accounts boasting nearly 40 million followers, including popular accounts like @BeigeCardigan and @DudeWithSign.

In 2016, Elliot channelled his digital expertise into entrepreneurial ventures by founding ‘What Do You Meme?’ and building on the widespread success of the iconic card game. What began as a crowdsourced product has evolved into Relatable, one of the largest game companies globally, with an expanding portfolio that now includes plush toys, outdoor sports equipment, greeting cards, and more.

Expanding his entrepreneurial pursuits, Elliot co-founded JAJA Tequila in 2018 with a focus on combining high-quality craftsmanship with environmentally sustainable practices. Elliot oversees marketing and strategy for the brand, which is celebrated for its playful, inclusive ethos and commitment to sustainability. JAJA supports charitable organizations dedicated to preserving the agave plant's ecosystem.

Motivated by the growing potential of digital marketing, Elliot launched FJerry, a unique online brand blending marketing and comedy. By cultivating a massive online following, he built an enterprise featuring a clothing line, podcast, and video series. His influential digital presence opened the door to collaborations with major traditional brands like Express, Subway, and General Mills. As testament to FJerry's impact on advertising and branding, the company has earned awards including the NY Post’s “Instagram’s Funniest Feed” and the Shorty Industry Award for Best Use of Native Advertising. READ MORE VIEW LESS

Elliot Tebele’s Newsfeed

PR Newswire

It's all Fun and Games at New York City Toy Fair: Relatable unveils what's next for 2025

PR Newswire

Relatable Teams Up With Viral Meme Queen Trisha Paytas For Newly Expanded What Do You Meme? Game

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Elliot Tebele’s Background

Relatable (formerly What Do You Meme?)

Co-Founder

Aug 2016 - Present

New York, NY, USA

Relatable (formerly What Do You Meme?) is a digital-age game company that takes its inspiration from pop culture. Launched in 2016 with its titular card game, What Do You Meme?, other titles include Buzzed, Incohearent and For The Girls.

JAJA Tequila

Co-Founder

2018 - Present

New York, NY, USA

JAJA Tequila is a triple-distilled and meticulously crafted tequila made in Mexico. The small batch liquor is sweet and herbal, evoking the softness of carefree days and affectionate nights.

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Media

PR Newswire: What Do You Meme? Launches ‘Better Than Yesterday’ Challenge Game

New York, NY, USA

With 365 daily challenges, Better Than Yesterday gets people to challenge themselves to make the most of every moment. "We're thrilled to build upon our product offerings and expand into the wellness and mindfulness space with the launch of Better Than Yesterday," said Elliot Tebele.

10 Tequila Brands to Try This Cinco de Mayo

New York, NY, USA

Elliot Tebele's JAJA Tequila, a sustainably sourced artisanal tequila with a peppery finish, is listed as a must-try by The Manual.

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Interviews

How The Founder Of FJerry Built A Media Empire With 40 Million Followers

Elliot chats to Coveteur's Hannah Baxter about the launch of his new venture, JAJA tequila, how his brand has changed over the years, and the challenges he has faced in growing his business.

Forbes: Who The F Is Jerry? An Interview With F---Jerry's Founder Elliot Tebele

In this Forbes interview, Elliot discusses growing Jerry Media's network, where influencer marketing is headed, taking inspiration from other brands, and more.

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Features

Instagram Meme Master FJerry Launches Tequila Line

May 2018

Maxim talks to Elliot about the launch of his eco-friendly, triple-distilled tequila, JAJA Tequila. The entrepreneur discusses his supply chain and his appreciation for tequila in neat form.

ABC News: How This Entrepreneur Turned a Tumblr Page Into a Multimillion-Dollar Media Business

Sep 2016

This ABC feature looks at how Jerry Media co-founder Elliot Tebele turned his blog into successful multi-faceted business.

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Awards & Recognition

Forbes: Top Creators 2022

Honoree | Top 5

2022

New York, NY, USA

The inaugural Forbes Top Creator list highlights the 50 social superstars leveraging a combined 1.9 billion followers across social networks. Elliot Tebele was recognized for the success of his company’s card game, What Do You Meme?, and success with a new tequila brand, JAJA Tequila, and in television.

Shorty Industry Award for Best Use of Native Advertising

Award Recipient

2018

New York, NY, USA

Jerry Media was awarded the Shorty Industry Award for Best Use of Native Advertising, for the Fruit by the Foot Challenge.

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Press Releases

JAJA Tequila Enters Into A New Distribution And Production Partnership With Proximo Spirits

Oct 2021

JAJA Tequila and Proximo Spirits, an innovator of high-quality spirits, have entered into an international distribution agreement.

Investments

Recess Drinks

Investor

Recess Drinks is CBD-infused sparkling water that promotes calm and collected thoughts. Featuring a variety of flavors and lines to suit different needs, Recess is a alcohol-alternative.

Raya Dating App

Investor

Raya Dating App is a membership-based, private community that connects people from around the world.

Pattern Brands

Investor

Pattern Brands is a group of brands founded in 2019. The company promotes growing e-commerce businesses including GIR and Open Spaces.

MadHappy

Investor

Since its launch in 2017, MadHappy has sought to make an impact in the mental health space by de-stigmatizing mental health and starting key conversations. Its efforts include the MadHappy Foundation and The Local Optimists, a blog that features educational content.

Two Robbers Hard Seltzer

Investor

Two Robbers Hard Seltzer, based in Philadelphia, features a variety of flavors created with natural ingredients and no sugars or sweeteners. The beverage line can be found online and in thousands of retail stores.

The Long Drink Company

Investor

Co-founded by Miles Teller, The Long Drink is an alcoholic drink created after WW2 in Finland and it has been made available to consumers in America.

Three Wishes Cereal

Investor

Three Wishes Cereal is a plant-based, low sugar, high protein and vegan cereal. It is top-rated cereal for its taste and commitment to creating a tasty and healthy alternative to other cereals.

Crown Affair

Investor

Crown Affair seeks to innovate haircare through its diverse range of haircare products, tools and accessories that are created with all hair types in mind.

OWYN

Investor

Only What You Need, called OWYN, creates 100% plant-based protein products and shakes that promote healthy snacking, weight loss and muscle recovery.

Poppi Soda

Investor

Featured on Shark Tank, Poppi Soda is a prebiotic, low-sugar soda. Its beverages are hydrating and include a line of refreshing flavors such as Ginger Lime and Cola.

Dapper Labs

Investor

Dapper Labs seeks to bring more inclusivity to the digital world by using blockchain technology to create new games and entertainment. The company has partnered with well-known brands and companies including Ubisoft, NBA, NFL, WNBA and Warner Music Group.

Muddy Bites

Investor

Muddy Bites is a widely-popular snack company which transformed the best part of an ice cream cone into a sustainably-sourced snack.

beehiiv

Investor

beehiiv is a leading newsletter platform that allows companies the ability to easily create customized newsletters and manage its audience.

Fishwife Tinned Seafood Co.

Investor

Fishwife Tinned Seafood Co., is a sustainable, female-founded food company. Since its founding, the company has provided customers with ethically-sourced and healthy seafood products.

Hoo.be

Investor

Hoo.be is an exclusive, invitation-only platform for media creators.

Float Financial

Investor

Float Financial funds promising businesses in need of financial support to meet increasing customer demands.

LineLeap

Investor

LineLeap is a leading mobile app that gives its users the ability to purchases passes to skip lines, covers and event tickets at over 200 venues in the US.

Relief Technologies Inc.

Investor

Relief Technologies created a portfolio device that generates on-demand heating worn around the waist.

Very Great

Investor

Based in New York City, Very Good is a digital platform that brings together promising brands. These brands include Wild One and Courant.

Glosslab

Investor

Glosslab is a leading innovator of manicures and pedicures, offering hygienic and efficient services while also ensuring that nail techs and staff are given top pay and skill-building programs.

Vacation Sunscreen

Investor

Vacation Sunscreen combines skincare and sensory experiences through its creation of the best-smelling sunscreen.

MediaKits

Investor

MediaKits' platform allows clients to create personalized media kits online featuring real-time analytics and data. It has revolutionized how musicians, bloggers, athletes and social media influencers manage their brands.

Saint Art

Investor

New York-based Saint Art is a luxury fashion brand with a focus on accessible streetwear. The emerging label was founded by Caroline Gogolak.

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Elliot Tebele’s Education

Hunter College

Elliot Tebele

Co-Founder

Relatable (formerly What Do You Meme?)

New York, NY, USA

Elliot Tebele’s Biography

Elliot Tebele’s Newsfeed

Elliot Tebele’s Background

Media

Interviews

Features

Awards & Recognition

Press Releases

Investments

Elliot Tebele’s Education

Company

Legal

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