Anthony Wreford

London, UK

Non-Exec Director & Advisor to a Variety of People Businesses

Biography

Anthony Wreford specialises in people businesses, either in a non-executive or advisory capacity. His current directorships include:

• HeyHuman
• Portas Consulting
• CountryLine
• Hall & Partners and
• FPE Capital

His main advisory client is Aberdeen Standard Investments.

Anthony also takes on short term advisory projects for clients who are frequently looking to sell their business in the future, or have reached a critical stage in their development. For obvious reasons, details of these assignments are confidential.

His main interests outside work are sport, particularly cricket and golf, and music, where his favourite genres are rock and roll and country music.

Anthony is a PPE graduate from Oxford University. His first job was at Leo Burnett, the advertising agency.

Anthony Wreford’s Newsfeed

03 May 2018

ESPN

Wreford becomes MCC president 20 years after drive for women members bears fruit

Anthony Wreford, a businessman who was a central figure in the drive for MCC to admit women members, will be the next president of MCC. Wreford's nomination for the presidency comes in the same year as the election of the first female members.

Non-Exec Director & Advisor to a Variety of People Businesses

2010 - Present

London, UK

Since 2010, Anthony has been a Non-Executive Director and Advisor to a number of people businesses.

HeyHuman

Chairman

2017 - Present

London, UK

Anthony became Chairman of HeyHuman when the business began a management buyout from Hutton Collins. HeyHuman is an integrated marketing agency, whose clients include Unilever, Diageo, Sony and many emerging brands.

Hall & Partners

Chairman

2013 - Present

London, UK

Hall & Partners is one of the leading international market research companies. In his role at Omnicom, Anthony brought Hall & Partners into the group and has been involved with the business since its acquisition in 2001.

FPE Capital LLP

Private Equity Advisory Board

2011 - Present

London, UK

Anthony is on the Private Equity Advisory Board. The business is part owned by Stonehage Fleming.

Portas Consulting

Non-Executive Director

2010 - Present

London, UK

Portas Consulting was formed by David Portas, a former McKinsey partner. It is now the leading sports advisory company in the UK and clients include governments, governing bodies and brand owners.

Aberdeen Standard Investments

Advisor

2012 - Present

London, UK

Aberdeen Standard Investments was formed following the successful merger of Standard Life & Aberdeen Asset Management in 2017.

CountryLine

Founding Director

Mar 2018 - Present

London, UK

Anthony is an investor in, and Founding Director of, CountryLine - a Country & Western app launched in March 2018.

European Tour

Advisor

2016 - Present

London, UK

Anthony is a member of an advisory group to the European Tour. The other advisors are Eric Nicoli and John Farrell.

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Non-Executive Positions

MCC

President-elect

2009 - Present

London, UK

Anthony first joined the MCC Membership Committee in 1993 and he later chaired the club’s marketing Committee. In 2009 he began the first of two three-year terms as a Trustee and will take up the post of President on 1st October 2018.

Her Majesty The Queen's 90th Birthday Celebrations

Trustee

2014 - 2016

London, UK

Anthony was one of the original organisers and latterly, a Trustee for Her Majesty The Queen's 90th Birthday Celebrations in The Mall on behalf of her charities.

Omnicom Group Inc

Various Roles

1988 - 2011

London, UK

During this period, Anthony moved from being a long term advisor to running a division of Omnicom and latterly served as Deputy Chairman of Omnicom Europe.

British Airways

Member of IBAB

2006 - 2015

London, UK

Anthony was a member of the International Business Advisory Board (IBAB). He joined when it began life as a customer board which later moved to a broader advisory board.

The Professional Cricketers' Association

Chairman

2009 - 2014

London, UK

The PCA looks after the interests of all professional cricketers in the UK. It provides advice on contracts, on health and increasingly on second careers. It works closely with the English Cricket Board, the England team and on major cricket issues.

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Anthony Wreford’s Education

University of Oxford

PPE degree

Anthony Wreford

Anthony Wreford’s Newsfeed

Anthony Wreford’s Background

Non-Executive Positions

Anthony Wreford’s Education