Anthony Wreford

London, UK

Non-Exec Director & Advisor to a Variety of People Businesses

Biography

Anthony Wreford specialises in people businesses, either in a non-executive or advisory capacity. His current directorships include:

• HeyHuman
• Portas Consulting
• CountryLine
• Hall & Partners and
• FPE Capital

His main advisory client is Aberdeen Standard Investments.

Anthony also takes on short term advisory projects for clients who are frequently looking to sell their business in the future, or have reached a critical stage in their development. For obvious reasons, details of these assignments are confidential.

His main interests outside work are sport, particularly cricket and golf, and music, where his favourite genres are rock and roll and country music.

Anthony is a PPE graduate from Oxford University. His first job was at Leo Burnett, the advertising agency.

Anthony Wreford’s Newsfeed

Kumar Sangakkara takes charge as MCC President

Former Sri Lanka skipper Kumar Sangakkara on Tuesday took charge as the President of Marylebone Cricket Club (MCC). His nomination was announced by the outgoing President, Anthony Wreford, at the MCC Annual General Meeting at Lord’s in May this year. "We are delighted that Kumar is taking up his position today and it is with great thanks to Anthony Wreford for choosing our first international President. Anthony has been a superb President..."

Kumar Sangakkara to become first non-British president of MCC on Oct 1

Commenting on the nomination, Wreford said: “As MCC looks to broaden both our horizons and international reputation, I’m delighted that Kumar has accepted the invitation, which he did in January this year, to be the next president of MCC. “He is an outstanding individual both on and off the field and will make a huge contribution to the Club. In a World Cup and Ashes year he will also have a significant role to play as President Designate.”

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Anthony Wreford’s Background

Non-Exec Director & Advisor to a Variety of People Businesses

2010 - Present

London, UK

Since 2010, Anthony has been a Non-Executive Director and Advisor to a number of people businesses.

HeyHuman

Chairman

2017 - Present

London, UK

Anthony became Chairman of HeyHuman when the business began a management buyout from Hutton Collins. HeyHuman is an integrated marketing agency, whose clients include Unilever, Diageo, Sony and many emerging brands.

Hall & Partners

Chairman

2013 - Present

London, UK

Hall & Partners is one of the leading international market research companies. In his role at Omnicom, Anthony brought Hall & Partners into the group and has been involved with the business since its acquisition in 2001.

FPE Capital LLP

Private Equity Advisory Board

2011 - Present

London, UK

Anthony is on the Private Equity Advisory Board. The business is part owned by Stonehage Fleming.

Portas Consulting

Non-Executive Director

2010 - Present

London, UK

Portas Consulting was formed by David Portas, a former McKinsey partner. It is now the leading sports advisory company in the UK and clients include governments, governing bodies and brand owners.

Aberdeen Standard Investments

Advisor

2012 - Present

London, UK

Aberdeen Standard Investments was formed following the successful merger of Standard Life & Aberdeen Asset Management in 2017.

CountryLine

Founding Director

Mar 2018 - Present

London, UK

Anthony is an investor in, and Founding Director of, CountryLine - a Country & Western app launched in March 2018.

Omnicom Group Inc

Various Roles

1988 - 2011

London, UK

During this period, Anthony moved from being a long term advisor to running a division of Omnicom and latterly served as Deputy Chairman of Omnicom Europe.

European Tour

Advisor

2016 - Present

London, UK

Anthony is a member of an advisory group to the European Tour. The other advisors are Eric Nicoli and John Farrell.

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Other Business Interests

MCC

President

2009 - Oct 2019

London, UK

Anthony first joined the MCC Membership Committee in 1993 and he later chaired the club’s Marketing Committee. In 2009 he began the first of two three-year terms as a Trustee and took up the post of President in October 2018.

Her Majesty The Queen's 90th Birthday Celebrations

Trustee

2014 - 2016

London, UK

Anthony was one of the original organisers and latterly, a Trustee for Her Majesty The Queen's 90th Birthday Celebrations in The Mall on behalf of her charities.

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Anthony Wreford’s Education

University of Oxford

PPE degree