Andrew Wessels, CEO and founder of The Marque, was quoted in the Financial Times How to Spend It regarding the importance of digital reputation management.
“Wealthy families are coming under increasing political and public pressure to communicate their economic impact to the outside world.” Our latest research, however, shows a powerful yet simple solution. Rather than let their reputations be determined by third-party information, families need to put more information online about themselves — perhaps on existing family company websites, new ones for their family offices or foundations or even via platforms like The Marque.
Andrew Wessels discusses the inspiration behind The Marque with Lucy Tobin at The Evening Standard: “I was looking up successful people, trying to track their career paths to see how they’d reached the top, but all the information was so disparate…”
“People are realising it is important to control how they are presented online,” says Andrew Wessels, founder and CEO of The Marque, a digital platform which uses search engine optimisation techniques to secure a high Google search ranking for clients.
Andrew Wessels, Founder & CEO of The Marque, writes: "The management of online reputation has become a crucial area in recent years; as the internet has become the primary source of information on companies and individuals the quality, verifiability, accuracy and ‘searchability’ of that information has become ever more important and valuable.
