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Adam Breeden

Founder & CEO

F1® Arcade

London, UK

Adam Breeden

Sanjay Brahmawar

Adam’s Biography

Adam Breeden is an international hospitality heavyweight and undisputed pioneer of what has become known as competitive socialising, or experiential hospitality. His innovative and hugely successful concepts were the first to combine an activity with a premium hospitality offering and include All Star Lanes, Bounce, Flight Club, Puttshack and Hijingo. Together these brands total more than 35 venues globally, with an ongoing, fast-paced rollout, principally in the US.

His latest venture, F1® Arcade, is the sixth business Adam has either founded or co-founded, and the fifth in the experiential hospitality space. In June 2023 F1® Arcade raised £30 million in investment to fuel its international expansion, with plans to open more than 30 locations globally by the end of 2027.

Adam is a serial entrepreneur with a talent for founding immersive and engaging experiences that combine technology, fun and competition with chef-led dining and drinks. His career in hospitality began in 2002 when he co-founded The Lonsdale, a cocktail bar and restaurant in London’s Notting Hill which won Time... Adam Breeden is an international hospitality heavyweight and undisputed pioneer of what has become known as competitive socialising, or experiential hospitality. His innovative and hugely successful concepts were the first to combine an activity with a premium hospitality offering and include All Star Lanes, Bounce, Flight Club, Puttshack and Hijingo. Together these brands total more than 35 venues globally, with an ongoing, fast-paced rollout, principally in the US.

His latest venture, F1® Arcade, is the sixth business Adam has either founded or co-founded, and the fifth in the experiential hospitality space. In June 2023 F1® Arcade raised £30 million in investment to fuel its international expansion, with plans to open more than 30 locations globally by the end of 2027.

Adam is a serial entrepreneur with a talent for founding immersive and engaging experiences that combine technology, fun and competition with chef-led dining and drinks. His career in hospitality began in 2002 when he co-founded The Lonsdale, a cocktail bar and restaurant in London’s Notting Hill which won Time Out’s prestigious Bar of the Year award in 2003.

Adam went on to co-found All Star Lanes, fusing a leisure activity (bowling) with top-notch food and beverages for the first time. After opening three outlets in London, he stepped down as CEO to concentrate on Bounce, the ground-breaking bar, dining and Ping Pong experience. He also co-founded Flight Club, and in 2018, launched Puttshack, revolutionising the traditional game of mini-golf with cutting-edge technology.

More recently Adam co-founded Hijingo, a multi-sensory bingo experience, and in 2022 F1® Arcade’s flagship venue opened in London’s St Paul’s. READ MORE VIEW LESS

Adam’s Newsfeed

Forbes

The New F1 Arcade Is Set To Roar Into America

Adam Breeden, CEO of F1® Arcade, said: “In 2020, we were beginning to think of something experimental with F1 ...”

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Evening Standard

F1 Arcade raises £30 million in latest sign of ‘competitive socialising’ boom

F1® Arcade CEO and founder Adam Breeden said: “We are truly excited to be working closely with Liberty Media and Formula One as equity partners as we drive towards global growth."

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Adam’s Background

F1® Arcade

Founder & CEO

Feb 2021 - Present

London, UK

F1® Arcade is the world’s first experiential hospitality brand licensed and supported by Formula 1. Its flagship venue in London opened in 2022 and features 60 racing simulators, 2-reaction games, viewing screens, and best-in-class food and cocktails. The brand has plans to expand into over 30 locations worldwide. The first US site will be in Boston and is due to open in 2024.

Puttshack

Co-Founder

May 2018 - Present

Puttshack is a high-end, tech-infused mini golf experience that also features a full bar and restaurant, with globally inspired dishes and mixologist-created cocktails. The brand has four venues in London, and five in the US.

Hijingo

Co-Founder

Mar 2018 - Present

London, UK

Located in London’s Shoreditch, Hijingo is a tech-enhanced bingo experience that combines live entertainment, stadium-grade lighting, ground-breaking sound effects, and stunning motion graphics.

Flight Club Darts

Co-Founder

Aug 2014 - Present

Flight Club is a revolutionary social darts experience. Featuring interactive dartboards, a range of multi-player games, innovative technology, delicious food and craft cocktails, Flight Club has reinvented darts for the 21st century. Now a global brand, Flight Club has ten venues across the UK, six in the US, and one in Australia.

Bounce | The Home of Ping Pong

Co-Founder

Nov 2010 - Present

London, UK

Bounce combines a social Ping Pong club with a cocktail bar and pizza restaurant. Known as ‘the home of Ping Pong’, Bounce’s first venue opened in 2012 on the same site that the game of Ping Pong was first created and patented by Jaques of London in 1901.

All Star Lanes

Co-Founder

Jan 2006 - Sep 2012

London, UK

All Star Lanes is a modern bowling alley with a full bar and restaurant, arcade games, and karaoke room. Starting in Holborn in 2006, the brand now operates four venues across London.

The Lonsdale

Owner

Dec 2002 - May 2009

London, UK

Located in Notting Hill, The Lonsdale was the multi award-winning restaurant and cocktail bar Adam co-founded in 2002 with his brother Charles.

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Adam’s Gallery

Current Board Positions

Kindred Concepts Limited

Founder & CEO

Feb 2022 - Present

Kindred Concepts is a global venture founded by Adam Breeden to develop a state-of-the-art F1 racing simulation experience. Kindred Concepts trades as F1® Arcade and is backed by investment firm Imbiba and Formula 1.

Previous Board Positions

State of Play Hospitality Limited

Founder & Director

Feb 2012 - Aug 2023

London, UK

State of Play Hospitality is a pioneering company that designs and manages technology-driven leisure experiences. Since introducing its first concept, Bounce, in 2012, State of Play has continued to develop and operate various cutting-edge experiential brands including Ace Bounce, Hijingo and Flight Club.

Media

Pingpong, darts, alcohol: Adam Breeden of Social Entertainment Ventures thinks up new ways to play

May 2018

Chicago, IL, USA

This piece in the Chicago Tribune contains a video interview with Adam Breeden.

Interviews

Adam Breeden on Creating the Ultimate Social Entertainment Venues

Sep 2022

Adam Breeden discusses past successes and his new venture, F1® Arcade, which he describes as his most ambitious project to date.

This former dishwasher turned 'social entertainment' bar founder changed drinking culture in London and the US

May 2018

In this interview from 2018, Adam talks about the launch of Puttshack, and how he practices meditation daily to stay creative.

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Press Releases

UK social hospitality brand F1® Arcade announces £30m investment for global expansion

Jun 2023

F1 Arcade set to open first United States venue at Boston Seaport

May 2023

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