Johnny Hornby Founder and chief executive, The & Partnership...It was the height of the Philip Gould/Alastair Campbell focus-group mania in the run-up to the 2001 election and we were probably doing six focus groups a day...We ended up running it twice. The first time, it said: "Be afraid. Be very afraid." Then, right before polling day, it said: "Get out and vote. Or they get in."
Another outspoken voice has been The&Partnership chief executive Johnny Hornby – tipped to succeed Sir Martin Sorrell at WPP – who has urged his peers to unilaterally pull their ad spend from Google and Facebook if they haven't fixed their brand safety and ad fraud weeknesses (by opening themselves to third-party verification) in time for June’s Cannes Lions festival.