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Yamila Ale

Managing Director | Spain & LATAM

Pure The Winery

Madrid, ES

Yamila Ale
Deb Alderson
Fahad AlSharekh
TechInvest Corporation

Yamila Ale’s Biography

Yamila Ale was only 23 years old when she discovered her passion. She founded Yamila Ale Chef in Mar del Plata, Argentina, a healthy food company devoted to helping individuals interested in maintaining a healthy lifestyle or losing weight. A great success, the company grew exponentially in its first year and continued to do so until its sale in 2010.

She moved to La Rioja in northern Spain after identifying that the local tourism needed an alternative accommodation solution. Founded in 2009, she set up Apartmentos con Encanto, apartments available for tourists interested in experiencing the region’s wineries. The company was successfully sold in 2017.

Yamila is currently the Managing Director of Pure The Winery España & LATAM. Launched in December 2019, it offers exclusive wines with no sugar, no carbohydrates and 50 - 60% less calories per glass, returning to the market with a healthy proposal. Since its launch, Pure The Winery has gone from strength to strength, featuring in multiple news sources worldwide, with impressive and positive feedback.

A highly experienced wine and property professional with over 15 years’ experience in the hospitality industry, Yamila also manages a number of luxury villas and apartments in Ibiza alongside the aforementioned apartments in La Rioja, a select wine tourist region of northern Spain.

A keen golfer, having started at 5 years old, she was fortunate enough to represent Argentina from the age of 14 to 18. Yamila is based between Madrid and London, yet travels extensively to Latin America for business. Yamila is a graduate of Universidad CAECE, Buenos Aires and was further educated in Barcelona.

Yamila Ale’s Background

Pure The Winery
Managing Director | Spain & LATAM
Jan 2019 - Present
Madrid, ES
PURE launched at the end of December 2019. It is an Italian wine that has a unique fermentation process that converts all sugars into alcohol, taking out all the residual sugar in a natural way. This enables them to offer wines with zero sugar, zero carbohydrates, 50% less calories, 10.5% of alcohol and it is also vegan.
Villas Ibiza Spain
Jan 2012 - Dec 2018
Ibiza, ES
Luxury Spanish holiday villas and apartments to rent in Ibiza. Offering outstanding customer and concierge service, ensuring clients experience a stay that's second-to-none.
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Pure The Winery, surrender to the pleasure of the first zero sugar wine
Mar 2021
Madrid, ES
Yamila talks to FaceFoodMag about Pure The Winery. She says: “As wine lovers, we wonder why in many countries people were drinking less and less. What's better than a glass of wine when you've earned it? Therefore, we began to investigate and discovered that there are many who feel guilty for taking it and that has to do with the amount of calories and carbohydrates present in a drink.”
A wine without sugar that, yes, it is wine and tastes like wine
Jan 2021
Madrid, ES
PURE is featured in an article by Hola Magazine regarding its low-calorie wines. Yamila says: “We carry out a unique fermentation process from grapes with particular purity characteristics that allow the sugar to be metabolized to become alcohol. Thanks to this technique, the wine maintains 10.5% Vol of graduation and loses all the sugar.”

Awards & Endorsements

Sommeliers Choice Awards
Silver Award
San Francisco, CA, USA
The Sommeliers Choice Awards is an international wine competition. Presented by the Beverage Trade Network, the wines are judged by some of the world’s top sommeliers, with an aim to identify wines that can be added to restaurant wine lists. In 2020, Pure The Winery was awarded a silver medal and in 2021, the company was awarded a gold medal.

Yamila Ale’s Education

Euroinnova Business School, Barcelona logo Euroinnova Business School, Barcelona logo
Euroinnova Business School, Barcelona
Advanced Technology & Digital Marketing
2012 - 2012
Seeway School of Design, Technology & Digital Communication, Barcelona
Specialist SEO Technician & Search Engine Positioning
2011 - 2011
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