Sir Roger De Haan CBE DL retired as Chairman of Saga Group in 2004 having succeeded his father, Saga's founder Sidney De Haan in 1984. Sir Roger expanded Saga's activities considerably during forty years with the company, creating a recognised brand leader in a wide range of products for people over fifty and playing a major role in establishing people over fifty as a major consumer force.
Since leaving Saga Sir Roger has directed his attention to a major programme of charitable activity, much of which has been focused on the area around Folkestone in Kent, where he has lived for most of his life. The family charitable trust that Sir Roger established with his father in 1978 has offered significant financial support to charities, community organisations and for major capital projects. These include new sports grounds and pavilions, accommodation for hundreds of artists and others working in the creative economy and major educational initiatives, including major support for a number of local schools. The Trust has also pursued an ambitious programme for the relief of HIV/Aids in Kwa-Zulu Natal in South Africa, working in conjunction with the British Red Cross.
Sir Roger received his CBE in 2004 for services to business, education and charity and was knighted in 2014 for services to education and to charity, both in his home county of Kent and overseas.