Berry Bros & Rudd has quenched thirsts since 1698. Now, 319 years later, a wave of corporate governance changes is setting it up for the next three centuries. Peter Crush reports...The new rules sound draconian, but are needed, Berry says. “Any family member who wants to be part of the business effectively has to apply now. They have to be accepted by someone on the board who is not a member of the family. They have to have a degree, and not only that, they have to have worked in a business outside the wine trade for a minimum of three years.” According to Berry, such conditions effectively “raise the bar” and ensure the most talented members of the family actually want to join.
Chairman, Simon Berry comments: “When I first started working for the family business 40 years ago, No3 St James’s Street wasn’t really a shop. It was known as the office and customers would come in to be greeted by one of the shop assistants and handed a price list. No3 was never designed for retail, and that is why we’re all so thrilled to have this opportunity to open 63 Pall Mall..."