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Shaun Perkinson

Chief Technology Officer

Gymshark

Solihull, UK

Shaun Perkinson

César Pérez Ruiz

Pictet Wealth Management

Shaun Perkinson’s Biography

Shaun Perkinson is Chief Technology Officer at Gymshark, the British fitness apparel and accessories company. He has more than 20 years’ experience leading teams and major transformation programmes, with particular expertise in retail, e-commerce and digital platforms.

At Gymshark, Shaun is helping shape the systems and capabilities required for the company’s next stage of growth. His focus includes improving the experience for its community and supporting its continued development as an omnichannel business.

Before joining Gymshark, Shaun was Chief Technology Officer at Al Waha Travel Retail in Saudi Arabia, a company wholly owned by Saudi Arabia’s Public Investment Fund (PIF). He previously held the same role at Kayanee, another PIF company, where he helped establish the digital and operational systems required to launch the business.

Before joining PIF Shaun served as Chief Technology Officer of British fashion retailer Boden, becoming the company’s first executive to hold the position. During his tenure, he played a central role in modernising its systems and improving... Shaun Perkinson is Chief Technology Officer at Gymshark, the British fitness apparel and accessories company. He has more than 20 years’ experience leading teams and major transformation programmes, with particular expertise in retail, e-commerce and digital platforms.

At Gymshark, Shaun is helping shape the systems and capabilities required for the company’s next stage of growth. His focus includes improving the experience for its community and supporting its continued development as an omnichannel business.

Before joining Gymshark, Shaun was Chief Technology Officer at Al Waha Travel Retail in Saudi Arabia, a company wholly owned by Saudi Arabia’s Public Investment Fund (PIF). He previously held the same role at Kayanee, another PIF company, where he helped establish the digital and operational systems required to launch the business.

Before joining PIF Shaun served as Chief Technology Officer of British fashion retailer Boden, becoming the company’s first executive to hold the position. During his tenure, he played a central role in modernising its systems and improving how its digital channels and customer-facing platforms worked together.

Earlier in his career, Shaun held senior roles at Tory Burch and Burberry. At both companies, he was Vice President of Technology, with responsibility for digital, retail and enterprise systems. He also held a series of roles at Associated Newspapers, progressing to CTO of MailOnline.

Shaun has built and led teams within major retail businesses, with a consistent focus on strategy, product development and delivering systems that support growth. He studied at the University of Auckland and Harvard Business School. READ MORE VIEW LESS

Shaun Perkinson’s Newsfeed

Retail Gazette

Gymshark appoints former Boden boss as chief technology officer

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The Retail Bulletin

Gymshark appoints former Boden CTO Shaun Perkinson as chief technology officer

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Shaun Perkinson’s Background

Gymshark

Chief Technology Officer

Jul 2026 - Present

Solihull, UK

Gymshark is a British fitness clothing brand founded by Ben Francis in 2012. From its beginnings as an online business, it has grown into an international company with customers in more than 200 countries and an expanding physical retail presence. As Chief Technology Officer, Shaun leads its technology function as the business continues to grow internationally.

Al Waha Travel Retail (A PIF Company)

Chief Technology Officer

Sep 2025 - Jul 2026

Riyadh, SA

Al Waha Travel Retail is Saudi Arabia’s first Saudi-owned duty-free operator and is wholly owned by the country’s Public Investment Fund (PIF). Launched in 2025, it is developing luxury retail outlets at airports and other travel locations, with a strong emphasis on digital customer experience. Shaun served as Chief Technology Officer during the company’s early development.

Kayanee (A PIF Company)

Chief Technology Officer

Apr 2024 - Aug 2025

Kayanee is a Saudi Arabian health and lifestyle company owned by Saudi Arabia’s Public Investment Fund (PIF), with a strong focus on women’s activewear, fitness and wellbeing. It sells clothing and related products online and through physical stores. Shaun helped establish its retail technology platform, covering e-commerce, mobile, point of sale, CRM and stock management.

Boden

Chief Technology Officer

Apr 2019 - Aug 2025

London, UK

Boden is a British fashion retailer founded by Johnnie Boden in 1991, known for its womenswear, menswear and childrenswear. During Shaun’s tenure as Chief Technology Officer, the company undertook a programme to modernise its systems and make greater use of data throughout the business.

Tory Burch

VP Technology

Jan 2017 - Apr 2019

New York, NY, USA

Tory Burch is an American fashion and lifestyle company founded in New York in 2004. Known for its ready-to-wear, footwear, handbags and accessories, the business has grown into an international luxury brand. As Vice President, Technology, Shaun had responsibility for digital, retail and enterprise technology.

Burberry Group plc

VP Technology (previously Director, Digital Technology)

Dec 2010 - Jan 2017

London, UK

Burberry Group plc is a British luxury fashion company founded in 1856 and known particularly for its outerwear, scarves and distinctive check pattern. Shaun joined Burberry in 2010 as Director of Digital Technology and was promoted to Vice President of IT Solutions in 2013. During his tenure, he built a team focused on digital and mobile services and helped improve the way Burberry’s online systems and customer-facing technology worked together.

Associated Newspapers

Multiple roles culminating in CTO, MailOnline

Aug 2004 - Dec 2010

London, UK

Associated Newspapers, now part of dmg media, published titles including the Daily Mail and Mail on Sunday. Shaun held a series of roles there, progressing from Senior Oracle/J2EE Developer and Technical Architect to Head of Development and CTO of MailOnline.

IBM

Senior J2EE Developer

Aug 2003 - Aug 2004

London, UK

IBM is a global technology company providing software, hardware, cloud computing and consulting services to businesses and governments. Founded in 1911, it has played an important role in the development of computing and business technology worldwide.

Datacom Systems

Senior Oracle Developer

Jan 1998 - Mar 2001

Auckland, NZ

Datacom Systems is a New Zealand technology services company providing software development, IT infrastructure and related services to businesses and government organisations. The company was founded as CBL in Christchurch in 1965, and in 1983 CBL became the first company to introduce Oracle database technology to New Zealand.

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Shaun Perkinson’s Gallery

Media

Dynamics Matters Podcast | What digital transformation means, and the advantages it offers

Podcast

2021

Shaun Perkinson joins HSO’s Dynamics Matters podcast to discuss how Boden was modernising its technology. He talks about improving customer-facing systems, making better use of data and updating the technology that supported the retailer’s day-to-day operations.

Training & Management Courses

Harvard Business School

Global Strategic Management, International/Global Studies

2015

Cambridge, MA, USA

Speaking Engagements

The Future of Omni-Channel Retailing

Speaker

Jan 2015

London, UK

Whilst Vice President of IT Solutions at Burberry, Shaun gave a lecture at Imperial College London as part of its Applications of Computing in Industry series. The talk explored how mobile technology, real-time customer data and connected digital systems could create more personalised and convenient shopping experiences for consumers, both online and in physical stores.

Shaun Perkinson’s Education

The University of Auckland

BCom, Information Systems

1995 - 1997