Sally-Anne Bull is the Digital Director at The Marque.
She heads all aspects of digital activity at the company and most recently spearheaded the development and implementation of The Marque’s new website. Committed to creating the most innovative and user-friendly platform, Sal focuses her efforts on continuously enhancing usability for clients as well as improving Search Engine Optimisation.
During her time at The Marque, Sal has successfully overseen the initial rebuilding of the website which increased traffic by 98% in just over a year. Her digital strategy boosted the platform’s SEO results increasing organic search results by 94% and achieving page 1 rankings for the majority of all Marque Profiles across the UK and the US. Sal was also instrumental in developing a customised client reporting system which ensures an overall personalised approach.
Sal leads a team of external developers, who support her in the capacity of Digital Director with projects and tasks related to website changes and updates. She also oversees all digital design work and collaborates with SEO...Sally-Anne Bull is the Digital Director at The Marque.
She heads all aspects of digital activity at the company and most recently spearheaded the development and implementation of The Marque’s new website. Committed to creating the most innovative and user-friendly platform, Sal focuses her efforts on continuously enhancing usability for clients as well as improving Search Engine Optimisation.
During her time at The Marque, Sal has successfully overseen the initial rebuilding of the website which increased traffic by 98% in just over a year. Her digital strategy boosted the platform’s SEO results increasing organic search results by 94% and achieving page 1 rankings for the majority of all Marque Profiles across the UK and the US. Sal was also instrumental in developing a customised client reporting system which ensures an overall personalised approach.
Sal leads a team of external developers, who support her in the capacity of Digital Director with projects and tasks related to website changes and updates. She also oversees all digital design work and collaborates with SEO specialists on methods to improve profile rankings.
Formerly, Sal was Assistant Manager at Rifles Direct Ltd, where she was part of a small team responsible for transforming the struggling e-commerce platform into a profitable business within a year. Her previous work included entrepreneurial endeavours and roles as IT Service Manager and Business Analyst at Cable & Wireless Communications, and Program Manager at Digital Island. In her earlier career, she was Marketing Executive at the Thomas Cook Group and Senior Events Coordinator at The Cable Television Association.moreless
As part of a small team managing The Rifles Regiment's Official Online Store, Sal focused on the improvement of website content, managed social media and marketing activities along with revising business processes. Within 12 months, the unprofitable e-commerce business was transformed into a successful enterprise and subsequently sold.
CharlieB Tuck Boxes
Founder
Winchester, UK
Sal set up a business selling traditional wooden tuck boxes and managed production, sales and marketing of her unique product before selling the business.
San Francisco based, Digital Island Inc, operated a global private network providing hosting, content delivery and networking to business customers. The company was purchased by British telecom giant, Cable & Wireless, in 2002.
The Institute of Directors represents the best interests of British business and supports and sets standards for business leaders nationwide. Sal was responsible for launching and managing a computer suite for members, as well as the coordination of courses in basic internet skills.
Marketing Executive | Head Office - Worldwide Network
London, UK
The Thomas Cook Group was a British tour operator with a global network of unique and experienced licensees. Sal organised quarterly conferences, held in locations around the world, for licensees of the Thomas Cook Worldwide Network.
Cable Television Association
Senior Events Coordinator
Sal was part of a small team responsible for organising an annual convention for 3,500 visitors as well as smaller industry events throughout the year.
Sal assisted with the planning and execution of social events for local military families at Warminster Garrison, located on the western edge of Salisbury Plain.
