Sally-Anne Bull is the Digital Director at The Marque.
She heads all aspects of digital activity at the company and most recently spearheaded the development and implementation of The Marque’s new website. Committed to creating the most innovative and user-friendly platform, Sal focuses her efforts on continuously enhancing usability for clients as well as improving Search Engine Optimisation.
During her time at The Marque, Sal has successfully overseen the initial rebuilding of the website which increased traffic by 98% in just over a year. Her digital strategy boosted the platform’s SEO results increasing organic search results by 94% and achieving page 1 rankings for the majority of all Marque Profiles across the UK and the US. Sal was also instrumental in developing a customised client reporting system which ensures an overall personalised approach.
Sal leads a team of external developers, who support her in the capacity of Digital Director with projects and tasks related to website changes and updates. She also oversees all digital design work and collaborates with SEO specialists on methods to improve profile rankings.
Formerly, Sal was Assistant Manager at Rifles Direct Ltd, where she was part of a small team responsible for transforming the struggling e-commerce platform into a profitable business within a year. Her previous work included entrepreneurial endeavours and roles as IT Service Manager and Business Analyst at Cable & Wireless Communications, and Program Manager at Digital Island. In her earlier career, she was Marketing Executive at the Thomas Cook Group and Senior Events Coordinator at The Cable Television Association.