Michael Levie, a seasoned hotel executive, and Rattan Chadha, a successful retail entrepreneur...called their budding chain “citizenM”; for mobile citizens. The customer group they envisioned consisted of frequent travelers.
Certainly in Europe, there is something for everyone: The CitizenM Hotels brand started by Rattan Chadha and Michael Levie back in 2008, is now headed to Asia under a partnership with Artyzen Hotels. Size does matter, and these products can push people into new social conforms.
A few years back I would have said CitizenM and I still think what Rattan Chadha, Michael Levy & their guys have done is extraordinary and plain good fun. It is a real step change in the way hospitality is viewed...
