Since 2010, the gents behind furniture company The New Traditionalists have been turning the industry on its head, infusing traditional style, which had become staid and stuffy in recent years, with a healthy does of cool. Founders Philip Erdoes and Brady Wilcox, having found success in the industry after launching modern children’s furniture brand Ducduc, sought to fill a gap in the marketplace: They wanted traditional-style pieces with fresh, modern details.

Philip Erdoes and Brady Wilcox, The New Traditionalists founders, host, serving Texas barbecue and spirits (Tito’s Handmade Vodka and Dulce Vida tequila), with one very lucky guest walking away with a pair of Lucchese boots.