Robin Saunders
Clearbrook Capital Partners LLP
Charles Scott Plummer
Waverton Investment Management

Peter Scott

Be Heard Group

London, UK

Executive Chairman

Be Heard Group

Peter Scott
Peter began his advertising career at Ogilvy and Mather. Formerly he co-founded WCRS and as Chairman and CEO morphed this into Aegis on the acquisition of Carat. In 2004 Peter led the buy back of his old agency from Havas and then went on to form and then run The Engine Group which was sold to Private Equity in 2014. Later in the same year, Peter launched AIM listed group, Be Heard, a collection of companies combining marketing, technology and data to create simple, powerful and agile ways to connect with customers.

Personal Business Advice

Stay committed, stay focussed, stay true to what you believe

Peter Scott’s Newsfeed

27 Jul 2018
Newsline Podcast the future of advertising, private jets and ITV

In this week's Media and Marketing podcast, host John Reynolds is joined by Peter Scott, former Aegis CEO, Engine chairman and current CEO of Be Heard, to discuss his new role, where the fun in advertising has gone, and why he felt justified travelling the world in a company private jet.

31 May 2018
Proactive Investors
Martin Sorrell comeback: What does it mean for the marketing sector?

Peter Scott, chief executive of digital marketer Be Heard Group (LON:BHRD) and a similar vintage, believes Sorrell’s move reflects the new mood among advertisers. The era of massive marketing holding companies with long-term client retainers like WPP is coming to an end, he says.

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Peter Scott’s Background

Executive Chairman
Nov 2015 - Present
London, UK
Be Heard is building a network of digital businesses spanning the marketing services, data and e-commerce sectors in the UK, US and Europe. Agenda 21 is the first on the new network.
Chairman, CEO and Co-Founder
Apr 2004 - Oct 2014
London, UK
Peter Scott led the buy back of his old agency, WCRS, from the French group Havas in 2004. This business subsequently emerged as The Engine Group with revenues of £120m across offices in London, New York and Shanghai.
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Other Business Interests

Non-Executive Chairman
Jul 2015 - Present
London, UK
Ludorum produces and owns the IP rights to the pre-school children’s TV series Chuggington.
Sandley Farm Partnership logo Sandley Farm Partnership logo
Sandley Farm Partnership
Jan 2006 - Present
North Dorset, UK
Breeding pedigree shorthorn cattle and three flocks of pedigree sheep. The beef is being supplied to a chain of top London restaurants.