Peter Lunzer has over 35 years’ experience in all aspects of investing in fine wines. He originally specialised in supplying fine wines to the UK Hotel and Restaurant trade. Since having bought and sold wine, lectured and written about it and become a noted expert in the wines of Bordeaux, he became a pioneer in wine investment as co-founder of The Wine Investment Fund in 2003.
Peter’s formulation of the Price Step Theory greatly enhanced The Wine Investment Fund’s returns. With average returns of nearly 2% per month over its five year term, the Wine Investment Fund’s performance far exceeded market expectations.
Peter is unique in both his total understanding of wine and his independence. He has further developed the Price Step Theory investment philosophy into the Wine Price Ratio, a tool that informs investment decisions based on how far wine has moved along its natural path of changing price as the quantity of stock decreases, yet the wine improves in taste and its desirability for connoisseurs.
With a unique ability to explain the subject to all, Peter has developed an enviable network of contacts and connections within the industry. His reputation goes before him to provide the ideal platform with which to launch Lunzer Wine Group in Hong Kong.
Peter is always delighted to share these more practical experiences with investors and regularly organises tasting trips for investors and corporate entities alike to give connoisseurs a full wine experience.