Niran Chana, President, International of Gymshark, commented on the incredible rise of Tik Tok.
Gymshark CCO Niran Chana said he’s seeing more and more copycat dropshippers selling knock-offs. “Someone else is acting as the brand at that point. And we put a lot of investment into assets, content, etc. So for someone to come and almost copy that is frustrating,” Chana said.
“Gymshark’s target audience is 18-to-30-year-olds whose interests lie at the intersection of fitness, fashion, and music,” said Niran Chana, CMO, Gymshark. “We are excited to partner with Klarna to offer our shoppers an attractive payment option that is preferred by this demographic and that lets them shop for the fitness items they love with financial ease.”
Niran Chana, Chief Commercial Officer at Gymshark, was mentioned in an article on direct-to-consumer (DTC) sales.
“At Gymshark, we have always championed putting innovation at the heart of our community - it’s part of what has helped us grow so quickly,” trading director at Gymshark, Niran Chana, commented in a statement.“Introducing Klarna’s Pay later feature is a natural next step for us to make sure we give our community the best possible shopping experience."