Joseph Barleta
Capital Source 2000
Haig Bathgate
7 Investment Management

Nicky Barrell

Cirencester, UK

Managing Director & Founder

React CX

Nicky Barrell


Nicky Barrell set up React Surveys Ltd over 20 years ago as a Division of Lodge Service International and today it is the longest established provider of mystery shopping operating in the UK. Nicky built React on the principles of sound ethics, strong client relationships and high standards of quality control which all lead to the delivery of highly credible programmes with actionable outputs. She has worked with a wide range of organisations including major retail and leisure corporations, to help them understand and measure what happens when their customers come into contact with their brand.

Nicky is a much respected voice across the industry, regularly acting as an industry spokesperson and is a UK Customer Experience Awards Judge for Awards International. React is the only UK Mystery Shopping provider to be awarded Elite Member status from the Mystery Shopping Providers Association (MSPA) for two years running.

Nicky Barrell’s Newsfeed

Employees are ‘Less Engaged’ says New European Survey

Nicky Barrell, managing director at React said:Clients can map their mystery shopping scores against employee satisfaction data within an on-line reporting portal that we provide. Upbeat and engaged front-line staff are essential for companies that want to improve their bottom line in tough trading conditions.

Nicky Barrell’s Background

Managing Director & Founder
Jan 2015 - Present
Cirencester, UK
A market research consultancy specialising in the measurement of customer experience.
Publishing Executive
Jul 1988 - Oct 1989
London, UK
JFL Search & Selection is a communications recruitment consultancy based in Soho, London.
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Other Business Interests

UK Customer Experience Awards Judge
2016 - Present

Nicky Barrell’s Education

1976 - 1981
Kensington High School logo Kensington High School logo
Kensington High School
1975 - 1979