Nicky Barrell set up React Surveys Ltd over 20 years ago as a Division of Lodge Service International and today it is the longest established provider of mystery shopping operating in the UK. Nicky built React on the principles of sound ethics, strong client relationships and high standards of quality control which all lead to the delivery of highly credible programmes with actionable outputs. She has worked with a wide range of organisations including major retail and leisure corporations, to help them understand and measure what happens when their customers come into contact with their brand.
Nicky is a much respected voice across the industry, regularly acting as an industry spokesperson and is a UK Customer Experience Awards Judge for Awards International. React is the only UK Mystery Shopping provider to be awarded Elite Member status from the Mystery Shopping Providers Association (MSPA) for two years running.