During a time of crisis, people are more inclined to collaborate. It could also be an influencer or brand ambassador solicitation, according to Mortimer Singer, Predident & CEO of Traub. “If you’re a sportswear brand, you could reach out to someone who you know loves your brand and say, ‘Hey, we saw you wearing my product when you were playing tennis the other day, would you be interested in hosting an event? A percentage of proceeds can go to a charity of your choice.’”
Increasingly, customers are factoring sustainability into their purchasing decisions. “I believe that five to 10 years from now, you’ll be considered a dinosaur unless you are able to show with transparency how things are made and where they’re coming from,” said Mortimer Singer, CEO of the business development and strategic consultancy firm Traub.
“Ultimately a store today is not just a place where you buy products,” explained Mortimer Singer, CEO of the business development and strategic consultancy firm Traub. “It’s a billboard. It’s a brand equity and storytelling stage. And it also drives people to your website..."
What makes streetwear so appealing to investors? Mortimer Singer, chief executive of Traub, a corporate business development firm that also operates an equity investment arm, notes that Supreme’s core product offering is high-margin apparel like hoodies and T-shirts that are inexpensive to make but thanks to savvy marketing command high prices.
Mortimer Singer, president and chief executive of Marvin Traub Associates, a business development and strategic consultancy firm, puts it more tersely. “These stores are monoliths or temples to luxury. They are sterile. I don’t feel attracted to walk in because while they look beautiful on the outside, there is no impulse or curiosity or cultural convergence that cries, ‘Wow! Look at this.’”
