For Traub, Mana was an attractive business because of “complete visibility,” Mortimer Singer, President & CEO of Traub, said. “We find it incredibly interesting to back businesses that we feel really deliver end-to-end a controlled product.”
During a time of crisis, people are more inclined to collaborate. It could also be an influencer or brand ambassador solicitation, according to Mortimer Singer, Predident & CEO of Traub. “If you’re a sportswear brand, you could reach out to someone who you know loves your brand and say, ‘Hey, we saw you wearing my product when you were playing tennis the other day, would you be interested in hosting an event? A percentage of proceeds can go to a charity of your choice.’”
Increasingly, customers are factoring sustainability into their purchasing decisions. “I believe that five to 10 years from now, you’ll be considered a dinosaur unless you are able to show with transparency how things are made and where they’re coming from,” said Mortimer Singer, CEO of the business development and strategic consultancy firm Traub.
“Ultimately a store today is not just a place where you buy products,” explained Mortimer Singer, CEO of the business development and strategic consultancy firm Traub. “It’s a billboard. It’s a brand equity and storytelling stage. And it also drives people to your website..."
What makes streetwear so appealing to investors? Mortimer Singer, chief executive of Traub, a corporate business development firm that also operates an equity investment arm, notes that Supreme’s core product offering is high-margin apparel like hoodies and T-shirts that are inexpensive to make but thanks to savvy marketing command high prices.
