The Marque The Marque

Mihir Shah

General Manager | Ads & Rewards

Xsolla

Los Angeles, CA, USA


Mihir Shah
Diane Seymour-Williams
Acorn Capital Advisers
Bobby Sharma
Bluestone Equity Partners

Mihir Shah’s Biography

Mihir Shah is the General Manager, Ads and Rewards at Xsolla. In this role, Mihir leads the evolution and expansion of Xsolla's advertising, UA, and monetization initiatives, helping game creators unlock new revenue streams and reach broader audiences through innovative, data-driven ad products and strategic partner programs.

With nearly three decades of experience in technology, digital media, and mobile advertising, Shah brings a rare combination of entrepreneurial vision and operational expertise. Prior to focusing on Xsolla Ads, he co-founded and led Crossfill, an AI-powered platform that helps brands and retailers optimize digital discovery and commerce. He also co-founded Immersv, a mobile advertising and engagement company, and was President and CEO of Tapjoy, one of the pioneers in mobile gaming user acquisition and monetization.

Throughout his career, Shah has held multiple executive and founder roles at companies that shape the intersection of gaming, mobile, and digital media. His experience spans strategy, product development, monetization, and operational leadership,...
Mihir Shah is the General Manager, Ads and Rewards at Xsolla. In this role, Mihir leads the evolution and expansion of Xsolla's advertising, UA, and monetization initiatives, helping game creators unlock new revenue streams and reach broader audiences through innovative, data-driven ad products and strategic partner programs.

With nearly three decades of experience in technology, digital media, and mobile advertising, Shah brings a rare combination of entrepreneurial vision and operational expertise. Prior to focusing on Xsolla Ads, he co-founded and led Crossfill, an AI-powered platform that helps brands and retailers optimize digital discovery and commerce. He also co-founded Immersv, a mobile advertising and engagement company, and was President and CEO of Tapjoy, one of the pioneers in mobile gaming user acquisition and monetization.

Throughout his career, Shah has held multiple executive and founder roles at companies that shape the intersection of gaming, mobile, and digital media. His experience spans strategy, product development, monetization, and operational leadership, providing him with deep insight into the challenges and opportunities facing developers and publishers in a rapidly evolving global market.

At Xsolla, he leverages this expertise to expand the company's advertising and growth initiatives, creating scalable solutions that empower creators, studios, and partners to maximize their revenue potential while reaching audiences more effectively. His work strengthens Xsolla's position as a strategic partner in the global gaming ecosystem, supporting developers at every stage of growth.

His educational foundation includes a bachelor's degree from Stanford University, which, combined with his entrepreneurial and executive experience, enables him to lead with both analytical rigor and creative vision in driving innovation and commercial success across Xsolla's advertising and growth platforms.
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Mihir Shah’s Background

Xsolla
General Manager | Ads & Rewards
Sep 2024 - Present
Los Angeles, CA, USA
Xsolla is a global financial technology and video game commerce company that delivers a suite of technology solutions powering game commerce and player engagement worldwide. Its platform integrates analytics, monetization, and operational tools that enable gaming companies to optimize performance in a rapidly evolving market.
 
Crossfill
Co-Founder
Mar 2024 - Present
Palo Alto, CA, USA
Crossfill is an AI visibility platform that helps brands understand how generative AI systems describe and rank them. It reveals where visibility is diminishing compared to competitors and identifies opportunities for optimization to capture high-intent, AI-driven traffic.
 
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Mihir Shah’s Gallery

Previous Board Positions

Motimatic
Board Director
Jan 2020 - Jan 2024
Oakland, CA, USA
 
Deep Forest Media logo Deep Forest Media logo
Deep Forest Media
Board Member
Aug 2014 - Apr 2015
Palo Alto, CA, USA
Deep Forest Media was a mobile advertising technology firm that developed a sophisticated mobile ad platform. The platform was designed to help brands and agencies enhance their digital campaigns by combining analytics, network access, and performance insights.
 

Current Advisory Roles

Reazon Capital
Advisor
Feb 2025 - Present
Ho Chi Minh City, VN
Reazon Capital, the self-funded investment branch of Reazon Holdings, invests in early-stage startups that tackle inefficiencies and capitalize on high-growth opportunities in both established and emerging markets. The company adopts a flexible, long-term strategy that is not limited by traditional fund cycles.
 
Artifact
Advisor
Jun 2024 - Present
San Francisco, CA, USA
Artifact transforms actual gameplay into organized reasoning data that fuels sophisticated world models and next-generation artificial intelligence.
 

Mihir Shah’s Education

Stanford University
Bachelor of Arts | Economics