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Mihir Shah

General Manager | Ads & Rewards

Xsolla

Los Angeles, CA, USA

Mihir Shah

Diane Seymour-Williams

Acorn Capital Advisers

Bluestone Equity Partners

Mihir Shah’s Biography

Mihir Shah is the General Manager, Ads and Rewards at Xsolla. In this role, Mihir leads the evolution and expansion of Xsolla's advertising, UA, and monetization initiatives, helping game creators unlock new revenue streams and reach broader audiences through innovative, data-driven ad products and strategic partner programs.

With nearly three decades of experience in technology, digital media, and mobile advertising, Shah brings a rare combination of entrepreneurial vision and operational expertise. Prior to focusing on Xsolla Ads, he co-founded and led Crossfill, an AI-powered platform that helps brands and retailers optimize digital discovery and commerce. He also co-founded Immersv, a mobile advertising and engagement company, and was President and CEO of Tapjoy, one of the pioneers in mobile gaming user acquisition and monetization.

Throughout his career, Shah has held multiple executive and founder roles at companies that shape the intersection of gaming, mobile, and digital media. His experience spans strategy, product development, monetization, and operational leadership,... Mihir Shah is the General Manager, Ads and Rewards at Xsolla. In this role, Mihir leads the evolution and expansion of Xsolla's advertising, UA, and monetization initiatives, helping game creators unlock new revenue streams and reach broader audiences through innovative, data-driven ad products and strategic partner programs.

With nearly three decades of experience in technology, digital media, and mobile advertising, Shah brings a rare combination of entrepreneurial vision and operational expertise. Prior to focusing on Xsolla Ads, he co-founded and led Crossfill, an AI-powered platform that helps brands and retailers optimize digital discovery and commerce. He also co-founded Immersv, a mobile advertising and engagement company, and was President and CEO of Tapjoy, one of the pioneers in mobile gaming user acquisition and monetization.

Throughout his career, Shah has held multiple executive and founder roles at companies that shape the intersection of gaming, mobile, and digital media. His experience spans strategy, product development, monetization, and operational leadership, providing him with deep insight into the challenges and opportunities facing developers and publishers in a rapidly evolving global market.

At Xsolla, he leverages this expertise to expand the company's advertising and growth initiatives, creating scalable solutions that empower creators, studios, and partners to maximize their revenue potential while reaching audiences more effectively. His work strengthens Xsolla's position as a strategic partner in the global gaming ecosystem, supporting developers at every stage of growth.

His educational foundation includes a bachelor's degree from Stanford University, which, combined with his entrepreneurial and executive experience, enables him to lead with both analytical rigor and creative vision in driving innovation and commercial success across Xsolla's advertising and growth platforms. READ MORE VIEW LESS

Mihir Shah’s Newsfeed

GamesBeat

Tapjoy’s ad network now reaches a billion mobile devices (interview)

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Mihir Shah’s Background

Xsolla

General Manager | Ads & Rewards

Sep 2024 - Present

Los Angeles, CA, USA

Xsolla is a global financial technology and video game commerce company that delivers a suite of technology solutions powering game commerce and player engagement worldwide. Its platform integrates analytics, monetization, and operational tools that enable gaming companies to optimize performance in a rapidly evolving market.

Crossfill

Co-Founder

Mar 2024 - Present

Palo Alto, CA, USA

Crossfill is an AI visibility platform that helps brands understand how generative AI systems describe and rank them. It reveals where visibility is diminishing compared to competitors and identifies opportunities for optimization to capture high-intent, AI-driven traffic.

Motimatic

CEO

Jan 2020 - Jan 2024

Oakland, CA, USA

Motimatic is an educational technology firm that utilizes behavioral science and digital communication to help colleges and universities increase student enrollment, improve retention rates, and re-engage students throughout their academic journeys.

Immersv Inc.

Co-Founder & CEO

2015 - Jan 2020

Emeryville, CA, USA

Immersv Inc. was a platform for mobile virtual reality advertising and discovery, enabling brands and developers to create immersive 360° and VR ad experiences within VR applications, facilitating content discovery and enhancing monetization and distribution.

Flyby Media Inc.

President & CEO

May 2013 - Jun 2015

New York, NY, USA

Flyby Media, Inc. was a technology company focused on spatial perception and computer vision, enabling mobile devices to interpret real-world environments. The company's platform, used in projects like Google's Project Tango and Apple's MapsConnect, was acquired by Apple in 2016 to enhance its AR capabilities.

Matrix

EIR

Mar 2013 - Jun 2014

Palo Alto, CA, USA

Matrix is a venture capital firm dedicated to early-stage investments, assisting technology startups from the initial concept to Series A funding. The firm partners with founders who have exceptional technical expertise and ambitious visions for the future, covering a range of industries such as AI, software, and fintech.

Tapjoy

President & CEO

Jan 2010 - Nov 2012

San Francisco, CA, USA

Tapjoy is a mobile advertising and monetization platform specializing in rewarded ads and offerwalls to help game developers increase revenue and player engagement. The company joined Unity's monetization ecosystem following Unity's acquisition of ironSource, integrating Tapjoy's tools into Unity's suite for user acquisition, in-app advertising, and game development.

Tapjoy

Chief Revenue Officer

Jan 2010 - Sep 2010

San Francisco, CA, USA

RockYou Media

Vice-President | Ad Network

Oct 2008 - Dec 2009

Oakland, CA, USA

RockYou Media was a comprehensive social media advertising network that linked brands with highly engaged audiences via performance-focused campaigns on leading digital platforms.

QuinStreet

Consulting

Sep 2006 - Apr 2009

Foster City, CA, USA

QuinStreet is a performance marketing and media company that links consumers with brands via data-driven digital marketplaces and focused online campaigns, leveraging proprietary technology and an extensive network of publishers.

QuinStreet

Vice-President & General Manager

Aug 2000 - Aug 2006

Foster City, CA, USA

Liquid Software

President & CEO

Jan 1996 - Jun 2000

Solihull, UK

Liquid Software was an enterprise application integration platform designed to assist organizations in connecting, managing, and automating data flows within intricate systems.

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Mihir Shah’s Gallery

Xsolla's Mihir Shah with Sam Altman at VentureBeat's Mobile Summit.

Previous Board Positions

Motimatic

Board Director

Jan 2020 - Jan 2024

Oakland, CA, USA

Deep Forest Media

Board Member

Aug 2014 - Apr 2015

Palo Alto, CA, USA

Deep Forest Media was a mobile advertising technology firm that developed a sophisticated mobile ad platform. The platform was designed to help brands and agencies enhance their digital campaigns by combining analytics, network access, and performance insights.

Current Advisory Roles

Reazon Capital

Advisor

Feb 2025 - Present

Ho Chi Minh City, VN

Reazon Capital, the self-funded investment branch of Reazon Holdings, invests in early-stage startups that tackle inefficiencies and capitalize on high-growth opportunities in both established and emerging markets. The company adopts a flexible, long-term strategy that is not limited by traditional fund cycles.

Artifact

Advisor

Jun 2024 - Present

San Francisco, CA, USA

Artifact transforms actual gameplay into organized reasoning data that fuels sophisticated world models and next-generation artificial intelligence.

Mihir Shah’s Education

Stanford University

Bachelor of Arts | Economics