Matt Rogers

Matt Rogers’ Biography

Matt Rogers is Chief Supply Chain Officer at Gymshark, responsible for the company’s supply chain from sourcing and manufacturing through freight, logistics and customer delivery. He joined Gymshark in 2023 as Global Supply Chain Director and later served as Interim General Manager for Sourcing and Supply Chain before being appointed to his current role in August 2026. He sits on Gymshark’s executive committee and reports to Founder and Chief Executive Ben Francis.

Since joining Gymshark, Matt has helped develop its supply chain to support the company’s growth as an omnichannel business, including its expansion in the US. Gymshark has reported lower logistics and distribution costs and faster delivery times in both the UK and US under his leadership.

Before Gymshark, Matt spent almost 11 years at ASOS, holding a series of senior supply chain roles and latterly serving as Group Supply Chain Director. Earlier positions included Director of Delivery Solutions and Inbound Supply Chain and Delivery Solutions and Returns Director. He helped develop ASOS’s delivery services, including... Matt Rogers is Chief Supply Chain Officer at Gymshark, responsible for the company’s supply chain from sourcing and manufacturing through freight, logistics and customer delivery. He joined Gymshark in 2023 as Global Supply Chain Director and later served as Interim General Manager for Sourcing and Supply Chain before being appointed to his current role in August 2026. He sits on Gymshark’s executive committee and reports to Founder and Chief Executive Ben Francis.

Since joining Gymshark, Matt has helped develop its supply chain to support the company’s growth as an omnichannel business, including its expansion in the US. Gymshark has reported lower logistics and distribution costs and faster delivery times in both the UK and US under his leadership.

Before Gymshark, Matt spent almost 11 years at ASOS, holding a series of senior supply chain roles and latterly serving as Group Supply Chain Director. Earlier positions included Director of Delivery Solutions and Inbound Supply Chain and Delivery Solutions and Returns Director. He helped develop ASOS’s delivery services, including the ASOS Instant same-day service and improvements to delivery tracking, time slots and click-and-collect.

Earlier in his career, Matt held supply chain and logistics roles at House of Fraser, DHL and NYK Logistics. He has more than 25 years’ experience in the sector, with a career focused on retail supply chains, e-commerce fulfilment, distribution, returns and customer delivery. READ MORE VIEW LESS

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Gymshark promotes ex-ASOS director as Chief Supply Chain Officer

Matt Rogers’ Background

Gymshark

Chief Supply Chain Officer

Aug 2026 - Present

Solihull, UK

Gymshark is a British gymwear brand founded in Birmingham in 2012 by Ben Francis. Initially built as an e-commerce business, it designs and sells clothing and accessories for training and fitness and is now expanding its physical retail presence through stores in major international markets.

Gymshark

Global Supply Chain Director

May 2023 - Aug 2026

Solihull, UK

Matt joined Gymshark in 2023 as Global Supply Chain Director. He later served as Interim General Manager for Sourcing and Supply Chain before being appointed Chief Supply Chain Officer in August 2026.

ASOS

Multiple roles, culminating in Group Supply Chain Director

Jan 2013 - May 2023

London, UK

ASOS is a British online fashion retailer serving customers worldwide, with a particular focus on younger consumers. It sells its own-label collections alongside hundreds of third-party fashion and beauty brands through its website and app, supported by an international fulfilment network.

House of Fraser

Head of Inbound Logistics

Jan 2011 - Jan 2013

House of Fraser was a British department store group operating around 60 stores nationwide, including its flagship on Oxford Street, London. During Matt's tenure, the group sold fashion, beauty and homeware and was expanding its online and multichannel retail operations.

DHL

General Manager

Apr 2005 - Jan 2011

DHL is a global logistics company providing express delivery, freight forwarding, warehousing, supply chain management and e-commerce logistics. Operating in more than 220 countries and territories, it is the principal international logistics brand of DHL Group.

NYK Logistics

Team Leader

1998 - 2005

NYK Logistics was the logistics arm of the NYK Group, providing freight forwarding, warehousing, distribution and supply chain services. It formed part of the wider group led by Nippon Yusen Kabushiki Kaisha (NYK Line), the Japanese shipping company. Its operations were later integrated into Yusen Logistics.

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Thought Leadership

Driving Customer Retention in E-commerce Through the Logistics Experience

Contributor

DHL Supply Chain’s white paper examines how e-commerce logistics can influence customer experience, satisfaction and retention. Matt contributed insights in his role as Global Supply Chain Director at ASOS, alongside senior figures from American Eagle Outfitters, DHL, IDC and McKinsey & Company.

Mentoring

Gymshark Innovation Lab

Mentor

Gymshark Innovation Lab is a 10-week programme launched with innovation specialist L Marks to support start-ups working in areas including product development, sustainability, supply chain and robotics. Matt served as a mentor, providing participants with guidance and supply chain expertise.

Chief Supply Chain Officer

Gymshark

Solihull, UK

Matt Rogers’ Biography

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