Harry Herbert
Highclere Thoroughbred Racing Ltd
Andrew Honnor
Greenbrook Communications

Matt Hermer

President & CEO

Futura Media Inc.

Los Angeles, CA, USA

Matt Hermer


Matt Hermer is President & CEO of Futura Media Inc., his privately held company focusing on establishing Food & Beverage concepts across America. In November 2018, Matt opened his first restaurant roll out concept, The Draycott. This flagship restaurant is located in Rick Caruso’s new development in Palisades Village, Los Angeles. Matt also opened Olivetta in late December 2019 in West Hollywood, with several other sites and corporate acquisitions earmarked for 2020. Additionally, Matt is the Founder of the UK based Ignite Group, which owned international award-winning premium bars, clubs & restaurants, which Matt sold in 2018.

Having gained vast knowledge throughout his 25 year career in investment banking and hospitality, Matt helped revolutionise London’s failing cocktail culture in 1998 when he launched the Eclipse Bars in London, Istanbul, and the W Hotel in Barcelona. Matt also created the world-renowned nightclub, Boujis. Now sold, Boujis proved to be a huge decade long success. With venues in London & Hong Kong, Boujis boasted a high-profile clientele of aristocracy and A-list celebrities.

Matt also played an instrumental part in London’s farm-to-table movement, opening a number of Bumpkin restaurants in London that received outstanding reviews and praise for its commitment to using sustainable seasonal British produce.

A graduate of the University of Reading with a BA (Hons) degree in Politics & History, he sits on several boards and supports many charitable organisations. Whilst acting as Chairman to numerous private equity backed businesses and other Food & Beverage establishments, Matt continues to work on developing brands and concepts and is focussing on expanding his hospitality portfolio within the USA.

Matt Hermer’s Newsfeed

West Hollywood Eatery Olivetta Becomes an Oscar Week Destination

Created by restaurateurs Matt and Marissa Hermer, the team behind Pacific Palisades’ brasserie, the Draycott, Olivetta features a coastal European menu offering up Mediterranean classics.

Here’s Where All the West Hollywood Hip Kids Will Be Eating This Month

The latest trend in Los Angeles area dining is abject maximalism, a more-is-more approach to food, menu formats, and design. West Hollywood’s brand new Olivetta, a sparkling Melrose Avenue showpiece from Matt and Marissa Hermer of the Draycott in the Pacific Palisades, has definitely gotten the note.

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Matt Hermer’s Background

President & CEO
2018 - Present
Los Angeles, CA, USA
Futura Media's flagship restaurant, The Draycott, is located in Rick Caruso's Palisades Village, with further establishments opening in 2019. www.thedraycott.com
Ignite Group logo Ignite Group logo
Ignite Group
Founder & CEO
1998 - Present
London, UK
The Ignite Group is popular for its famous for its Eclipse Bars, Bumpkin restaurants, and Boujis nightclubs.

Other Business Interests

Los Angeles, CA, USA
YPO is the premier global leadership organization for more than 27,000 chief executives in over 130 countries and the global platform for them to engage, learn & grow.
Los Angeles, CA, USA
Director's Circle is LACMA's highest level philanthropic patron group, offering opportunities to connect with other patrons and learn about the museum's exciting efforts in the areas of architecture, education, fashion & showcasing women in the arts.

Current Non-Executive Positions

Fundraising Board Member
London, UK
The NSPCC is the UK's leading children's charity, preventing abuse and helping those affected to recover.

Previous Non-Executive Positions

La Bottega logo La Bottega logo
La Bottega
2013 - 2015
London, UK
Italian café, bar and deli with numerous sites throughout London.

Matt Hermer’s Education