Matt Hermer is President & CEO of Futura Media Inc., his privately held company focusing on establishing Food & Beverage concepts across the US. In November 2018, Matt opened his first restaurant roll out concept, The Draycott. This flagship restaurant is located in Rick Caruso’s new development in Palisades Village, Los Angeles. Matt also opened Olivetta in late December 2019 in West Hollywood, with several other sites and corporate acquisitions earmarked for 2020. Additionally, Matt is the Founder of the UK-based Ignite Group, which he sold in 2018. Ignite Group owned several international award-winning premium bars, clubs, and restaurants.
Having gained vast knowledge throughout his 25 year career in investment banking and hospitality, Matt helped revolutionise London’s failing cocktail culture in 1998 when he launched the Eclipse Bars in London, Istanbul, and the W Hotel in Barcelona. Matt also created the world-renowned nightclub, Boujis. Now sold, Boujis proved to be a huge decade long success. With venues in London & Hong Kong, Boujis boasted a high-profile clientele of aristocracy and A-list celebrities.
Matt also played an instrumental part in London’s farm-to-table movement, opening a number of Bumpkin restaurants in London that received outstanding reviews and praise for their commitment to using sustainable seasonal British produce.
A graduate of the University of Reading with a BA (Hons) degree in Politics & History, he sits on several boards and supports many charitable organisations. Whilst acting as Chairman to numerous private equity backed businesses and other Food & Beverage establishments, Matt continues to work on developing brands and concepts and is focussing on expanding his hospitality portfolio within the USA.