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Mark Whitehead

Founder, Owner & Consultant

MMS Consultancy

London, UK

Mark Whitehead
Edward White
Edward White & Co., LLP, Certified Public Accountants
Tim Whiting
Timothy James & Partners

Biography

Mark Whitehead is the Founder & Owner of MMS Consultancy which offers business advisory services, predominantly in the sports, media and entertainment sectors.

An experienced CEO, entrepreneur and investor, Mark originally trained and practised as a corporate M&A lawyer in the City before moving into the sports industry in various executive positions. Mark was CEO of market-leading sports law specialists Couchmans LLP for 8 years, and subsequently CEO of divisions within the Virgin Group and global marketing agency CSM Sport & Entertainment.

Mark has created, bought and sold a number of companies and has a wide range of domain expertise in both B2B and B2C environments; he is now a trusted advisor to several businesses on matters ranging from strategy and investment to business structures and management support.

Mark is currently Non-Executive Chairman of leading cinema group Backyard Cinema and of The Running Channel, the world’s fastest growing online community of runners.

Mark Whitehead’s Newsfeed

SportsPro
YouTube publisher The Running Channel boosted by UK£1m in fresh capital

The latest investment round was led by Mark Whitehead, the existing non-executive chairman of the channel, who said in a statement that the share issue was “substantially oversubscribed, attracting a phenomenal cohort of investors from the city, media, sports and other sectors, which speaks volumes about the potential of the business”.

Mark Whitehead’s Background

MMS Consultancy
Founder, Owner & Consultant
May 2019 - Present
London, UK
MMS Consultancy was established by Mark Whitehead to provide advisory services predominantly to growth businesses in the sports, media and entertainment sectors. Recent work includes a successful investment fundraise on behalf of The Running Channel, various projects for BAFTA and several ongoing UK and international investment projects.
CSM Sport & Entertainment
Founder, Director & CEO of Active Division; Member of Group Senior Leadership Team
Jun 2016 - May 2019
London, UK
CSM is a global sports marketing agency with over 1,000 employees in 18 countries. Mark established and ran a new division within the agency aimed at creating new event IP. As a divisional CEO, Mark was also a member of the Group Senior Leadership Team.
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Current Board Positions

Backyard Cinema Ltd
Non-Executive Chairman
London, UK
Backyard Cinema is the UK’s leading experiential cinema business, creating unique, immersive cinematic experiences for a hugely loyal base of followers. Mark advises the Board and Shareholders as the business seeks to grow and expand from its London base.
The Running Channel Ltd
Non-Executive Chairman
London, UK
The Running Channel is the world’s fastest-growing online community of runners. Mark led a hugely successful investment fundraise for the Company in early 2020 and continues to advise the Board and Shareholders as the business enters its next phase of development.

Mark Whitehead’s Education

College of Law, London logo College of Law, London logo
College of Law, London
Solicitors Final Examination
University of Sussex
Post-Graduate Common Professional Examination (Law)
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