Justin Tindall, Executive Creative Director, M&C Saatchi, said: “Retirement is something that we spend our entire career saving for. The thought of 40 years’ worth of savings being stolen from you by a scammer is a sickening one. This campaign aims to make that feeling all the more unpalatable by dramatising the scammer heartlessly enjoying the proceeds of his victim’s hard earned pension.”
Justin Tindall is a man with an appreciation for the wild and windswept – when he’s not round the sharp monochrome offices of M&C Saatchi, he’s taking in the bracing air of the North Sea or exploring Scottish lochs in search of that perfect waterside eatery. On Twitter, he describes himself as the ‘OCD CCO at M&C Saatchi London – and he applies that attention to detail to everything, from his agency’s crafted creative work to his choice of pencil.