Justin Tindall, Chief Creative Officer, M&C Saatchi says, “This work aims to shine a light on the insidious and indiscriminate nature of arthritis by simultaneously contrasting a good day with a bad day. Each execution is a visceral reflection of the impact of living with arthritis both for those with the condition and those close to them.”
Justin Tindall, group chief creative officer at M&C Saatchi, said: "What this creative does effectively is communicate to at-risk groups how seriously the Government takes hate crimes, while also forcing potential perpetrators to see themselves as criminals..."
