Justin Tindall, group chief creative officer of M&C Saatchi, said: “What we eat affects our bodies, so we’re mindful of what we eat. What we see affects our minds, but we’re rarely mindful of what we look at. It’s time we balanced our visual diets.”
M&C Saatchi chief creative officer Justin Tindall said: “Apprenticeships have a perception problem. They’re not seen as a cool, active choice. This groundbreaking, progressive campaign sets out to turn that perception on its head by shining a light on the energy, passion and palpable spark that embodies apprentices and the exciting range of career paths open to them.”
