Justin Tindall, Executive Creative Director, M&C Saatchi, said; “In a world increasingly obsessed with ‘what’s next’, this next Instax campaign aims to celebrate ‘what’s forever’. Those one off, unfiltered, unedited moments we all want to capture and treasure.”
Justin Tindall, Executive Creative Director, M&C Saatchi, said: “Retirement is something that we spend our entire career saving for. The thought of 40 years’ worth of savings being stolen from you by a scammer is a sickening one. This campaign aims to make that feeling all the more unpalatable by dramatising the scammer heartlessly enjoying the proceeds of his victim’s hard earned pension.”
