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Julietta Dexter

The Communications Store

London, UK

CEO & Founder

The Communications Store

Julietta Dexter
Julietta is Founder & CEO of The Communications Store, one of the UK’s leading strategic brand development & communications partners to some of the world’s best brands.

When 26, Julietta set up the company with £600 and she and her business partners have steadily expanded the company, both in terms of staff & client portfolio. She has remained ever-faithful to the ethos & values of honest business delivery, the core of TCS: to always try to be clever, considerate, considered & maybe counter-cultural in anything that we do. Her ethics of kindness & care are evident through the company’s high rates of client & staff retention, spanning Fashion, Beauty & Lifestyle.

Close to Julietta’s heart & a driving force behind the choice of clients that TCS work with, is the basis of sustainability, purpose & corporate responsibility. An area in which the company continues to invest and strives to be an active leader in influencing positive change & responsible working practices.

Through her private & professional life, Julietta is a great supporter of charity initiatives & has been a regular fundraiser for Great Ormand Street Hospital. She joined the board of Theatres for Theatres raising £5m & helped John Frieda in founding HAIRraising to raise further funds to build an additional operating theatre at GOSH.

She is a Board Member of CEW (Cosmetic Executive Women), was nominated by Luxury Daily as one of the Luxury Women to Watch in 2017 and has been featured in the PR Week Powerbook.

Personal Business Advice

"Do something today that your future self will thank you for."

Julietta Dexter’s Newsfeed

24 Nov 2017
Bazaar Summit: Samantha Cameron and Julietta Dexter on building a brand

Cameron was in conversation with Julietta Dexter, founder and CEO of strategic branding and PR company The Communications Store, to discuss that secret sauce for building a successful brand.  "The most important question to ask is 'Why do you want to build a brand?'" said Dexter. "Is it really your passion?... What are you and who are you for? How are you different and how are you really going to engage with your customers?"

29 Sep 2017
Professional Jeweller
Jewellery leaders to join panel discussions on ethics in luxury

On Wednesday Oct 4, jeweller and Garrard chairman Stephen Webster will join a panel discussion titiled ‘Positive Storytelling: Re-Writing the Narrative’. This panel will be presented by Positive Luxury ambassador Storm Keating, where Stephen Webester will be joined with Trinny Woodall and Julietta Dexter of The Communications Store to discuss how an inspiring narrative enables brands to connect with an audience that cares.

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Julietta Dexter’s Background

CEO & Founder
London, UK
The Communications Store has established itself as a global leader in strategic brand development and communications strategy within the luxury goods sector. Creative thinking lies at the heart of both the agency’s operations and its strategies, in addition to its focus on traditional standards of service and building long-term and trusted relationships with clients.

Other Business Interests

Supporter and Fundraiser
London, UK
Raised £5 million for Theatre for Theatre Campaign and joined forces with John Frieda for the HAIRraising appeal to build an additional operating theatre.
CEW (Cosmetic Executive Women) logo CEW (Cosmetic Executive Women) logo
CEW (Cosmetic Executive Women)
Board Member
London, UK
CEW is a not-for-profit organisation with a mission to promote the contributions of women in the cosmetics industry.

Julietta Dexter’s Education