Cameron was in conversation with Julietta Dexter, founder and CEO of strategic branding and PR company The Communications Store, to discuss that secret sauce for building a successful brand. "The most important question to ask is 'Why do you want to build a brand?'" said Dexter. "Is it really your passion?... What are you and who are you for? How are you different and how are you really going to engage with your customers?"
On Wednesday Oct 4, jeweller and Garrard chairman Stephen Webster will join a panel discussion titiled ‘Positive Storytelling: Re-Writing the Narrative’. This panel will be presented by Positive Luxury ambassador Storm Keating, where Stephen Webester will be joined with Trinny Woodall and Julietta Dexter of The Communications Store to discuss how an inspiring narrative enables brands to connect with an audience that cares.