Dave Parry is Chief People Officer at Gymshark, where his primary focus is to ensure that Culture remains at the heart of the company’s operations.
Gymshark is a fast-growing business that is becoming one of the most recognised sportswear brands in the world. As Chief People Officer, Dave ensures that the strategic operations align with their culture, values and vision, which are focussed on uniting the conditioning community.
Prior to joining Gymshark, he was the owner of business coaching and change consultancy The Art of the Possible. The company provided coaching as well as leadership and management guidance in order to effect positive cultural and behavioural change within organisations.
As an Associate at a number of leading training and development solutions companies including Instep, Dave expanded his expertise in development and behaviour change for businesses. He introduced mBraining to the UK and is Co-Founder of mBraining UK, which uses NLP, cognitive linguistics and behavioural modelling to harness multiple intelligences.
Dave started his career and his fascination with Leadership in the military and later at the at multi-national dairy company, Müller, where he was responsible for learning and organisational development. In his first role at Müller, one of the UK’s most popular yoghurt brands, he was engaged in FMCG production management.
He serves as Director at Wrexham Gymnastics Club and is a member of the International Neuro-Linguistic Programming Trainer's Association (INLPTA). Dave is also a certified Neuro-Linguistic Programming (NLP) Master Practitioner and Trainer, which authorises him to train others in the discipline, as well as apply NLP in his coaching in order to guide and support individuals and teams to reach their goals
Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
The Art of The Possible UK
Owner & Partner
2012 - Sep 2017
Birmingham, UK
The Art of the Possible is a consultancy that uses the latest developments in Neuroscience to offer coaching, leadership and management in order to assist business in achieving behavioural change.
Instep UK is a training and development solutions business that has been a leader in the industry for over 25 years. Their tailor-made services include leadership & management development, skills development, apprenticeship programmes and providing learning materials.
mBraining UK refers to the application of the various intelligences we bear and how that can have an impact in terms of acquiring greater wisdom in our lives. Aside from the head brain, our intelligences also comprise of the heart brain and gut brain, which all have an influence in our decision making process. mBraining UK provides a platform for learning, training and coaching on this subject.
Müller is a leading producer of dairy products that are distributed globally with headquarters in Fischach, Germany. The dairy brand has a turnover of approximately €6 billion and is one of the most popular yoghurt brands in the United Kingdom.
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Müller is a leading producer of dairy products that are distributed globally with headquarters in Fischach, Germany. The dairy brand has a turnover of approximately €6 billion and is one of the most popular yoghurt brands in the United Kingdom.
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Müller is a leading producer of dairy products that are distributed globally with headquarters in Fischach, Germany. The dairy brand has a turnover of approximately €6 billion and is one of the most popular yoghurt brands in the United Kingdom.
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The Project Eden Foundation Degree course was developed in recognition of the gradual loss of skills in the Dairy Industry over a period of over 20 years. The collaboration between a number industry leading companies ensures the UK dairy industry has the very best dairy technology training in Europe, and is designed to develop well-rounded Dairy Technologists with a passion for the dairy industry.
Current Board Positions
Wrexham Gymnastics Club
Director
Jun 2015 - Present
Wrexham, UK
Wrexham Gymnastics Club was founded in 1977 and is located in the Queensway Stadium gymnastics facility. The club’s focus is on creating an environment, where the youth can learn and practise gymnastics with the support of qualified coaches and volunteers.
The Lens Bitesize is a series of micro episodes featuring senior leaders from the business community. In each episode host, Oli Barrett MBE, asks his guests about their responses to the COVID crisis and what can be done to future proof businesses, making them more responsible and equipped to deal with challenges, great and small. Build back better...
Accreditation
NLP
NLP Master Practitioner & Accredited NLP Trainer
Neuro-Linguistic Programming (NLP) is a guide for both the conscious and unconscious mind. It provides individuals with the opportunity to discover how the mind processes reaching goals, how it can release detrimental behaviour and shift to more constructive mindsets.
The International Neuro-Linguistic Programming Trainer's Association (INLPTA) is an organisation that ensures NLP trainers around the world apply the programme in an ethical and standardised manner in accordance with the NLP Code of Ethics and Standards.
Awards & Endorsements
The Sunday Times Profit Track 100
Winner 2020
London, UK
Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits. Gymshark’s profits have rocketed from £1.1m in 2016 to £18.6m in 2019, on sales of £176.2m.
The Sunday Times International Track 200 Awards
Winner 2019
London, UK
Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales. It is compiled by Fast Track and published in The Sunday Times in February every year.
The Sunday Times Profit Track 100
Awardee 2019
London, UK
Gymshark was ranked 2nd in the Profit Track 100 Awards 2019. The Profit Track 100 is a list of Britain’s 100 private businesses with the fastest-growing profits. It is published annually by The Sunday Times and the Awards ceremony is held at The Savoy in London.
The Sunday Times Fast Track 100
Awardee 2019
London, UK
Gymshark was ranked 10th in the Fast Track 100 Awards 2019. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
The Sunday Times Fast Track 100
Awardee 2018
London, UK
Gymshark was ranked 12th in the Fast Track 100 Awards 2018. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
The Sunday Times Fast Track 100
Awardee 2017
London, UK
Gymshark was ranked 12th in the Fast Track 100 Awards 2017. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
The Sunday Times Fast Track 100
Winner 2016
London, UK
Gymshark was ranked No. 1 in the Fast Track 100 Awards 2016. The Sunday Times Fast Track 100 is a list compiled by Fast Track and published by the Sunday Times annually. It ranks Britain’s fastest growing private companies based on their sales over the latest three years.
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