Peter Orszag
Lazard
Kathryn Parsons
Decoded

Dave Parry

Chief People Officer

Gymshark Ltd

Birmingham, UK

Dave Parry

Biography

Dave Parry is Chief People Officer at Gymshark, where his primary focus is to ensure that Culture remains at the heart of the company’s operations.

Gymshark is a fast-growing business that is becoming one of the most recognised sportswear brands in the world. As Chief People Officer, Dave ensures that the strategic operations align with their culture, values and vision, which are focussed on uniting the conditioning community.

Prior to joining Gymshark, he was the owner of business coaching and change consultancy The Art of the Possible. The company provided coaching as well as leadership and management guidance in order to effect positive cultural and behavioural change within organisations.

As an Associate at a number of leading training and development solutions companies including Instep, Dave expanded his expertise in development and behaviour change for businesses. He introduced mBraining to the UK and is Co-Founder of mBraining UK, which uses NLP, cognitive linguistics and behavioural modelling to harness multiple intelligences.

Dave started his career and his fascination with Leadership in the military and later at the at multi-national dairy company, Müller, where he was responsible for learning and organisational development. In his first role at Müller, one of the UK’s most popular yoghurt brands, he was engaged in FMCG production management.

He serves as Director at Wrexham Gymnastics Club and is a member of the International Neuro-Linguistic Programming Trainer's Association (INLPTA). Dave is also a certified Neuro-Linguistic Programming (NLP) Master Practitioner and Trainer, which authorises him to train others in the discipline, as well as apply NLP in his coaching in order to guide and support individuals and teams to reach their goals

Dave Parry’s Newsfeed

International sportswear brand host productivity panel

International sportswear brand Gymshark will be hosting a high profile panel discussion as part of the Greater Birmingham Chambers of Commerce's (GBCC) Growth Through People campaign...The panel will feature Dave Parry, chief people officer at Gymshark...

Dave Parry’s Background

Chief People Officer
Sep 2017 - Present
Solihull, UK
Gymshark is a UK fitness, apparel and accessory company, established by Ben Francis in 2012. It has since grown into a leading sportswear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
The Art of The Possible UK logo The Art of The Possible UK logo
The Art of The Possible UK
Owner & Partner
2012 - Sep 2017
Birmingham, UK
The Art of the Possible is a consultancy that uses the latest developments in Neuroscience to offer coaching, leadership and management in order to assist business in achieving behavioural change.
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Other Business Interests

Co-Founder
2014 - Present
Co-founder

Current Non-Executive Positions

Wrexham Gymnastics Club logo Wrexham Gymnastics Club logo
Wrexham Gymnastics Club
Director
Jun 2015 - Present
Wrexham, UK
Wrexham Gymnastics Club was founded in 1977 and is located in the Queensway Stadium gymnastics facility. The club’s focus is on creating an environment, where the youth can learn and practise gymnastics with the support of qualified coaches and volunteers.

Media

Interviewee
Nov 2019
Birmingham, UK
Dave Parry, Chief People Officer at Gymshark, explores the meaning and impact of positive company culture and how it is the most important element at Gymshark.

Accreditation

NLP logo NLP logo
NLP
NLP Master Practitioner & Accredited NLP Trainer
Neuro-Linguistic Programming (NLP) is a guide for both the conscious and unconscious mind. It provides individuals with the opportunity to discover how the mind processes reaching goals, how it can release detrimental behaviour and shift to more constructive mindsets.

Memberships

Member
The International Neuro-Linguistic Programming Trainer's Association (INLPTA) is an organisation that ensures NLP trainers around the world apply the programme in an ethical and standardised manner in accordance with the NLP Code of Ethics and Standards.

Awards

Winner 2020
London, UK
Gymshark were top of the league in the 2020 Sunday Times Profit Track 100. The Profit Track 100 ranks Britain’s private companies with the fastest growing profits. Gymshark’s profits have rocketed from £1.1m in 2016 to £18.6m in 2019, on sales of £176.2m.
Winner 2019
London, UK
Gymshark was ranked No. 1 in The Sunday Times International Track 200 Awards 2019. The International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales. It is compiled by Fast Track and published in The Sunday Times in February every year.
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