Simon Lonergan
Behrman Capital
Peter Lunzer
Lunzer Wine Group

Danny Lopez


London, UK



Danny Lopez


Danny is a former former banker, marketer, diplomat and scale-up exec who is currently the founding director of Rhetorica, aimed at supporting start-ups, scale-ups, international corporates and trade/investment promotion agencies with their leadership, strategy and international growth challenges. Most recently, he was the COO of Blippar, a technology company specialising in augmented reality and artificial intelligence.

Previously he held the position of British Consul General to New York for five years. Prior roles include being the inaugural CEO of 'London & Partners' as well as a number of senior international positions for Barclays Bank.

Personal Business Advice

Ideas pull the trigger, but instinct loads the gun.

Danny Lopez’s Newsfeed

25 Jun 2018
Blippar Appoints Seasoned Technology Executive and Digital Agency Veteran Libby Penn to COO

Penn will take over from Blippar’s current COO, Danny Lopez, the former British Consul General to New York, who has decided to leave Blippar later this summer to pursue new business interests between London and Madrid. 

22 Mar 2018
Management Today
Blippar COO Danny Lopez: 'Career pivots aren't for everybody'

Danny Lopez is the living embodiment of that rather suspect statistic saying we’ll have seven distinct careers in our lifetime. At 43, he’s already well over half way there, having been a banker, a civil servant, Britain’s youngest ever consul-general in New York and now chief operating officer for tech unicorn Blippar...

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Danny Lopez’s Background

Jul 2018 - Present
London, UK
Rhetorica helps private and public sector organisations with their leadership, strategy, delivery and international growth challenges. Drawing on Danny's experience in banking, economic diplomacy and tech, as well as a global network across business and government, Rhetorica delivers advisory services to start-ups, scale-ups, larger businesses and trade/investment promotion agencies.
Chief Operating Officer
Aug 2016 - Jul 2018
London, UK
As COO Danny oversaw Blippar's global operations and strategic planning at a time of ambitious growth and international expansion.
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Other Business Interests

Non-Executive Director
Oct 2017 - Present
London, UK
Innovate Finance is an independent, non-profit membership based organisation and industry body serving the financial technology community.
May 2017 - Present
London, UK
Grant Thornton UK is working to stimulate ideas and action to develop a vibrant economy in the UK. To help lead this nationwide inquiry, some of the country’s pioneering business leaders, charity executives, local government representatives and thought leaders have formed the Vibrant Economy Commission
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Danny Lopez’s Education

Master's Degree in International Economics and Finance
Bachelor of Arts (Honours) Economics