Daniella Goldman

Daniella Goldman’s Biography

Daniella Goldman is the Founder and Managing Director of London and Melrose Ltd, a coaching and communications consultancy with extensive UK and international experience.

Daniella’s expertise includes life coaching, business and executive mentoring, strategic media relations, public affairs campaign management, providing government relations advice, crisis communications advocacy and corporate communications. Through London and Melrose, Daniella assists clients to develop within their own business and work/life environments.

Daniella is an accredited executive coach and has an undergraduate degree in Clinical Psychology, postgraduate degrees in law and over 28 years’ experience working and managing teams within large corporate and public sector businesses.

Daniella has held senior government affairs and communications roles at Herbalife, Huawei, EDF Energy, The Prince’s Trust, Ofcom, Hutchison 3G UK Ltd and Cable & Wireless plc.

Daniella grew up in South Africa where she was active in the anti apartheid struggle and advised the ANC appointed independent broadcasting authority.... Daniella Goldman is the Founder and Managing Director of London and Melrose Ltd, a coaching and communications consultancy with extensive UK and international experience.

Daniella’s expertise includes life coaching, business and executive mentoring, strategic media relations, public affairs campaign management, providing government relations advice, crisis communications advocacy and corporate communications. Through London and Melrose, Daniella assists clients to develop within their own business and work/life environments.

Daniella is an accredited executive coach and has an undergraduate degree in Clinical Psychology, postgraduate degrees in law and over 28 years’ experience working and managing teams within large corporate and public sector businesses.

Daniella has held senior government affairs and communications roles at Herbalife, Huawei, EDF Energy, The Prince’s Trust, Ofcom, Hutchison 3G UK Ltd and Cable & Wireless plc.

Daniella grew up in South Africa where she was active in the anti apartheid struggle and advised the ANC appointed independent broadcasting authority. She has a particular interest in Diversity & Inclusion and coaching and mentoring female executives. In her spare time, she enjoys cooking, yoga and walking her dog. more less

Daniella Goldman’s Background

London & Melrose Limited

Founder and CEO

2018 - Present

London, UK

London & Melrose is a consultancy specialising in communications and in leadership coaching. It represents and advises global businesses, as well as individual clients wanting to communicate more effectively to achieve their goals.

Herbalife Nutrition Ltd. EMEA

Vice President Corporate Affairs: UK, Europe, Middle East, Africa, Russia

2015 - 2018

London, UK

Daniella developed a new corporate communications and government relations strategy for Herbalife Nutrition Ltd. EMEA. As company ambassador and spokesperson, Daniella used her skills in reputation management and crisis communications to improve the company’s image with the media, social media influencers, consumer regulators and government representatives.

Huawei Technologies UK & Ireland Ltd

Director of Public Policy & Government Affairs

2010 - 2014

London, UK

Daniella created the UK Government Affairs & Communications team from a standing start and implemented an external communications and government affairs engagement strategy, at a time when the company lacked significant presence in the UK and Europe. The campaign resulted in improved recognition of the Huawei brand in the UK and Ireland at that time.

EDF Energy

Interim Head of Public Affairs

London, UK

Daniella built and implemented a strategic government affairs general election strategy for the CEO and provided cross-party political communications advice to the senior leadership team. Daniella also prepared senior executives for appearances before parliamentary select committee hearings.

The Prince's Trust

Senior Director of Government Affairs

London, UK

Daniella advised the Prince’s Trust CEO and senior management team on liaison with the Conservative Shadow Cabinet ahead of the 2010 General Election, at a time when the charity had predominantly focused its government affairs activities on the then Labour Government.

Hutchison 3G UK Limited

Head of Public Policy & Government Relations

Maidenhead, UK

Daniella created an external stakeholder engagement programme for the 3 CEO with senior parliamentarians and with the regulator Ofcom.

Ofcom

Head of Industry Relations

London, UK

Ofcom is the UK communications regulator. Daniella joined Ofcom at its inception and as Head of Industry Relations, developed an engagement strategy with principal stakeholders and focus groups.

Cable & Wireless plc

Vice President Public Policy, New Markets

London, UK

Daniella successfully represented the company before international tribunals, senior government officials and the international media in countries identified as emerging markets including India, Brazil and South Africa.

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Current Board Positions

Women Leaders in Communications

Volunteer & Mentoring Committee Board Member

London, UK

Daniella acts as a counsellor and mentor to women in the communications industry.

Previous Board Positions

National Association of Broadcasters South Africa

Founding Executive Director

Johannesburg, ZA

Daniella was appointed as Founding Executive Director of the National Association of Broadcasters. She successfully represented the association in front of the Parliamentary Communications Select Committee which resulted in changes to a crucial piece of South African legislation on local music content for broadcasters.

Philanthropy

Herbalife Family Foundation EMEA

Volunteer and Fundraiser

London, UK

Daniella oversaw Herbalife Nutrition Ltd’s EMEA corporate philanthropy division, the Herbalife Family Foundation (now Herbalife Nutrition Foundation), a charitable organisation working to provide children across the world with access to nutrition.

Accreditation

Personal Performance Coaching Diploma

2023

A Personal Performance Coaching Diploma equips holders with the skills and tools required to work with groups or individuals, and deliver coaching on any topic.

DISC Certification

2023

Daniella is DISC certified. This training enables Daniella to identify the four primary behaviour preferences that drive human behaviour, and to better understand why people do what they do.

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Memberships

International Institute of Communications

Director of Policy & Member

London, UK

Daniella was the Director of Policy at this UK-based trade association and worked with trade association members to influence the European DG Information Society on changes to new competition policy for new entrants and incumbent telecommunication operators.