About Services Profiles Press Contact

Craig Copeland

Founding Partner & Group CEO

WillU Financial Group

London, UK

Craig Copeland

Eisner Advisory Group

Craig’s Biography

View moreless

Craig Copeland is the Founding Partner and Group CEO of WillU Financial Group, a London-based financial services firm that seeks to transform people's perceptions of the industry, combining the latest technology with traditional financial advice.

The Group is comprised of multiple financial services operating under the WillU brand including WillU Invest, an independent financial advisory firm; WillU FX, an international payments company that serves both corporate and retail clients; WillU Insure, which offers insurance solutions and risk management; and WillU Life, a protection adviser.

WillU was founded out of dissatisfaction with financial services companies that did not treat their customers fairly, with Craig and his co-founder setting out to disrupt the space with something new and revitalising. The company seeks to modernise and consolidate financial services for high-net-worth clients and growing organisations/companies by providing a complete service that is reliable, forward-thinking and innovative. Clients include high-profile sports people, High Street brands, tech companies... Craig Copeland is the Founding Partner and Group CEO of WillU Financial Group, a London-based financial services firm that seeks to transform people's perceptions of the industry, combining the latest technology with traditional financial advice.

The Group is comprised of multiple financial services operating under the WillU brand including WillU Invest, an independent financial advisory firm; WillU FX, an international payments company that serves both corporate and retail clients; WillU Insure, which offers insurance solutions and risk management; and WillU Life, a protection adviser.

WillU was founded out of dissatisfaction with financial services companies that did not treat their customers fairly, with Craig and his co-founder setting out to disrupt the space with something new and revitalising. The company seeks to modernise and consolidate financial services for high-net-worth clients and growing organisations/companies by providing a complete service that is reliable, forward-thinking and innovative. Clients include high-profile sports people, High Street brands, tech companies and family offices.

Craig entered the financial services sector after an early career as a racing driver. He decided to re-train as a stockbroker after it became increasingly difficult to secure sponsorship following the 2007-2008 financial crisis. He joined financial services firm Collins Sarri Statham Investments and obtained his Level 4 Investment Advice Diploma while working at the FCA-regulated brokerage firm. After working as a stockbroker for several years, the concept for WillU was born.

A passionate golfer and former racing driver, Craig won the MSA British Karting Championship at the age of 14. He continues to support the sport through WillU, which stood as title sponsor for the 2021 season of the Super One National Kart Championships. moreless

Craig’s Background

WillU Financial Group

Founding Partner & Group CEO

May 2017 - Present

London, UK

WillU Financial Group is a financial services provider that uses technology to provide customised solutions for their clients. WillU Invest, WillU FX, WillU Wills, WillU Insure, WillU Wellness and WillU Life all fall under its umbrella.

Collins Sarri Statham Investments Ltd

Advisory Stockbroker

May 2015 - Apr 2017

London, UK

Collins Sarri Statham Investments Ltd is a stockbrokerage that assists investors in developing customised investment plans that meet their specific needs. The firm offers news and analysis on financial markets as well as advisory investment services.

View allHide

Craig’s Gallery

Craig Copeland and Ross Sando of WillU on the mashie golf green in front of the clubhouse at Sunningdale Golf Club.

Craig Copeland and his WillU business partners.

Craig Copeland of WillU poses next to a CHARGE car at the Salon Privé even held on the grounds of Royal Hospital Chelsea.

Craig Copeland and Ross Sando of Willu in matching dark blue jumpers.

Craig Copeland of WillU stand alongside Daniel Priestley in front of a WillU and Dent backdrop at a Legacy Club event.

Craig Copeland crouches in front of a racing car at the Le Mans 24FR event in 2021.

Memberships

The MASHIE Members Club

Member

The MASHIE Members Club offers exceptional golfing experiences and reduced green fees at more than 140 of the top golf courses in the UK and abroad.

Legacy Club

Member

Legacy Club is a ground-breaking community for entrepreneurs, connecting members to fellow founders and business leaders.

View allHide

Specialist Courses

Chartered Institute for Securities & Investments (CISI)

Level 4 Investment Advice Diploma in Derivatives

Apr 2015

London, UK

CISI is the international professional body for professionals working in the investment and financial industries.

Chartered Institute for Securities & Investments (CISI)

Level 4 Investment Advice Diploma in Securities

Dec 2014

London, UK

View allHide

Charitable Interests

Haven House Children's Hospice

Supporter & Fundraiser

Haven House Children’s Hospice is a charity that provides care for children with a life-limiting condition, offering respite, short break and end of life care. In 2022 Craig ran the London Marathon to raise funds for Haven House.

Craig’s Education

Corfe Hills School

2002 - 2007