The Marque The Marque

Charlotte Tilbury MBE

President, Chairman, Chief Creative Officer and Sole Founder

Charlotte Tilbury Beauty Ltd

London, UK


Charlotte Tilbury
Hugh Tidbury
Greenhill & Co International LLP
Stephen Tiller
Sterling Global Financial Ltd.

Charlotte Tilbury’s Biography

Charlotte Tilbury MBE is the sole Founder of Charlotte Tilbury Beauty, and serves as President, Chairman and Chief Creative Officer.

Since founding the brand in 2013, Charlotte has sat at the helm as a multi-faceted leader and entrepreneur, bringing together deep expertise across product, design, digital, beauty technology, commercial, finance, marketing, creative and strategy, with a consumer-centric obsession that informs the decisions she makes.

Charlotte is a visionary founder whose creativity-led leadership style underpins an unrivalled product portfolio, including global icons. As the driving force behind the business strategy, consumer philosophy and product innovation, she has helped reshape the beauty industry, driving sustained, profitable growth through a hands-on approach that ensures her expert vision is articulated across every touchpoint. She draws on more than three decades of experience as one of the world’s most influential makeup artists, combining creative expertise with forensic business strategy.

An innovative, disruptive, global beauty pioneer, a product...
Charlotte Tilbury MBE is the sole Founder of Charlotte Tilbury Beauty, and serves as President, Chairman and Chief Creative Officer.

Since founding the brand in 2013, Charlotte has sat at the helm as a multi-faceted leader and entrepreneur, bringing together deep expertise across product, design, digital, beauty technology, commercial, finance, marketing, creative and strategy, with a consumer-centric obsession that informs the decisions she makes.

Charlotte is a visionary founder whose creativity-led leadership style underpins an unrivalled product portfolio, including global icons. As the driving force behind the business strategy, consumer philosophy and product innovation, she has helped reshape the beauty industry, driving sustained, profitable growth through a hands-on approach that ensures her expert vision is articulated across every touchpoint. She draws on more than three decades of experience as one of the world’s most influential makeup artists, combining creative expertise with forensic business strategy.

An innovative, disruptive, global beauty pioneer, a product expert, multi-faceted leader and entrepreneur, Charlotte has built the largest tri-axis British beauty empire of all time, and has scaled it globally, with a record-breaking beauty brand that combines her passion for science, her vision for beauty tech and AI, and her renowned makeup artistry skills, together with a customer-centric approach.

In 2020 Charlotte led the business through a partnership transaction with Puig. Charlotte led negotiations, ensuring not only valuation success but also protecting brand integrity. Puig’s unique luxury positioning, as the curator of the most-loved premium brands, and their unwavering celebration and support of visionary founders has ensured that Charlotte continues to drive forward her ambition and vision, scaling the brand and reaching new customers with luxury positioning and easy-to-choose, easy-to-use, innovative formulas.
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Charlotte Tilbury’s Background

Charlotte Tilbury Beauty Ltd
President, Chairman, Chief Creative Officer and Sole Founder
2013 - Present
London, UK
Charlotte founded her eponymous cosmetics company in 2013. The London-based brand develops makeup, skincare and fragrance, and has received multiple industry awards for its iconic products. The company has expanded worldwide, with strong retail and online sales, and is majority-owned by Spanish beauty group, Puig.
 
Mary Greenwell MBE logo Mary Greenwell MBE logo
Mary Greenwell MBE
Assistant
London, UK
Mary Greenwell is a British makeup artist who rose to prominence in the 1990s, working with photographers such as Mario Testino and contributing to publications including Vogue and Harper’s Bazaar. Her clients have included Princess Diana and Cate Blanchett. She mentored Charlotte Tilbury early in her career, and Charlotte has cited her as a key influence on her development and approach to beauty.
 

Charlotte Tilbury’s Gallery

Advisory Roles

British Vogue
Contributing Beauty Editor
2017 - Present
London, UK
Charlotte was appointed Contributing Beauty Editor at British Vogue by editor-in-chief Edward Enninful, a role that reflects her standing within the fashion and editorial industry.
 

Other Business Interests

F1® Academy
Sponsor
2024 - Present
F1 Academy is a Formula 1 initiative launched to develop and prepare female racing drivers for higher levels of competition, increasing access and representation in motorsport. Charlotte became an Official Partner in 2024, using her brand’s global platform to promote the series, support its drivers and help raise the profile of women in motor racing.
 

Philanthropy

The King's Trust
Global Ambassador; Co-Chair, Global Gala Fundraising Event
Apr 2026 - Present
London, UK
The King’s Trust is a UK charity founded by King Charles III to support young people through skills development, mentoring and enterprise support. Charlotte serves as Global Ambassador, expanding her prior role as Ambassador for Enterprise in the UK, and supports its global mission while co-chairing its Global Gala fundraising initiatives.
 
Women for Women International
Global Ambassador
2016 - Present
Washington, DC, USA
Women for Women International is a non-profit organisation that supports women survivors of war and conflict through training, financial assistance and community programmes. Charlotte serves as a Global Ambassador, helping to raise awareness and support for the charity’s work, including campaigns focused on empowering women and funding education initiatives.
 

Interviews

"Cutting me off was the best thing my parents ever did"
Sep 2025
In this interview, Charlotte reflects on her career, highlighting discipline, resilience and early independence as key drivers of her success. She discusses building her brand with a clear creative vision and belief in the transformative effects of makeup, while also highlighting the importance of product quality, innovation and understanding consumer needs in a competitive global beauty market.
 

Features

Charlotte Tilbury: I just want to make women feel amazing
Profile
Mar 2025
This Sunday Times profile charts Charlotte's rise from leading makeup artist to founder of a global beauty brand launched in 2013 and later valued at $1 billion. It celebrates her position at the top of the newspaper’s inaugural Beauty Rich List, highlighting her commercial success, celebrity collaborations and focus on using makeup to build confidence.
 

Awards & Recognition

The Sunday Times Beauty Rich List
Winner
2025
Charlotte was ranked first on The Sunday Times inaugural Beauty Rich List, which recognises the UK’s wealthiest individuals in the beauty industry. Her position reflects the commercial success of her cosmetics brand, launched in 2013 and scaled globally, as well as its valuation following investment by Puig.
 
The Fashion Awards
Winner: Special Recognition Award
2023
London, UK
The Fashion Awards 2023, organised by the British Fashion Council at London’s Royal Albert Hall, recognises excellence in global fashion. Charlotte received a Special Recognition Award, presented by Amal Clooney, for her contribution to the industry, including her influence on beauty in fashion through editorial work, runway collaborations and her cosmetics brand.
 
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Specialist Courses

Glauca Rossi School of Make-up
Student
London, UK
The Glauca Rossi School of Makeup is a London-based training institution specialising in professional makeup for fashion, film and television. Founded in 1985, it was among the first schools in the UK to offer dedicated vocational training in this field and is recognised for its practical, industry-oriented curriculum and links to fashion and media sectors.
 

Charlotte Tilbury’s Education